posta.hr website review

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.

4 files are served with short cache lifetimes, so returning visitors download them again (278 KiB).

About 76 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.

About 217 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 images could be 206 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

3 third-party services load with your homepage (Google Tag Manager, Cloudflare and Google Analytics), adding 301 KiB and 167 ms of main-thread time.

Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 74 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

6 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 4.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Paket24”.

The page becomes fully interactive after 5.5 s. Good is under 3.8 s.

Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

12 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 83 ms to 82 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 7.2 MB in 71 requests on a phone: media 5.8 MB (1), scripts 523 KiB (17) and images 464 KiB (38). Under 2 MB keeps phones on slow connections fast.

2 images further down the page (351 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

3 images (401 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 2.05 g of CO₂e: 245.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element has a tabindex above 0, which scrambles the keyboard order.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Your title is only 24 characters: “Hrvatska pošta - Početna”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 180 characters; Google truncates after about 160, so the end of your pitch is cut.

No XML sitemap at https://www.posta.hr/sitemap.xml, so Google discovers your pages only by following links.

Open Graph is missing og:title, so shared links fall back to guesses.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 95 pages on posta.hr and 33 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

/pocetna, /poslovni-korisnici-13, /aktualne-informacije, /kontakt-centar, /izracun-cijene-slanja-posiljke and /pretrazivanje-postanskih-ureda and 9 others declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

/ and /pocetna all use the title “Hrvatska pošta - Početna”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

/pocetna, /aktualne-informacije, /kontakt-centar, /izracun-cijene-slanja-posiljke, /pretrazivanje-postanskih-ureda and /hp-mreza-postanskih-ureda-kovcezica-i-paketomata and 3 others use the same meta description. A description written for each page earns more clicks.

/hp-mreza-postanskih-ureda-kovcezica-i-paketomata has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 69 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 2 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 262 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 1 cookie (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.