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posthog.com website review

Visit site (opens in a new tab)Reviewed 4 November 202638 issues · 107 checks

This review found 38 issues worth fixing on posthog.com, 15 of them high impact, across 107 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.2 s2.4 sMay 16Oct 312.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.7 s
May 23, 20263.6 s
May 30, 20263.6 s
Jun 6, 20263.7 s
Jun 13, 20263.8 s
Jun 20, 20263.9 s
Jun 27, 20263.9 s
Jul 4, 20264.0 s
Jul 11, 20264.0 s
Jul 18, 20263.9 s
Jul 25, 20263.6 s
Aug 1, 20263.3 s
Aug 8, 20262.9 s
Aug 15, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.6 s
Sep 5, 20262.7 s
Sep 12, 20262.8 s
Sep 19, 20262.9 s
Sep 26, 20263.0 s
Oct 3, 20262.9 s
Oct 10, 20262.8 s
Oct 17, 20262.7 s
Oct 24, 20262.6 s
Oct 31, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
2.8 s64 msMay 16Oct 311.7 s
Show as table
DateReal-visitor tap response (INP)
May 16, 2026495 ms
May 23, 2026504 ms
May 30, 2026495 ms
Jun 6, 2026477 ms
Jun 13, 2026466 ms
Jun 20, 2026431 ms
Jun 27, 2026380 ms
Jul 4, 2026385 ms
Jul 11, 2026389 ms
Jul 18, 2026420 ms
Jul 25, 2026470 ms
Aug 1, 2026492 ms
Aug 8, 2026501 ms
Aug 15, 2026515 ms
Aug 22, 2026536 ms
Aug 29, 2026552 ms
Sep 5, 2026596 ms
Sep 12, 2026771 ms
Sep 19, 20261.1 s
Sep 26, 20261.7 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.5 s
Oct 24, 20262.4 s
Oct 31, 20261.7 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix32
  • Reduce unused JavaScript

    5.1 s · 988 KiB

    About 988 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.1 s faster on a phone.

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.2 s

    A phone's processor spends 5.2 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,608 HTML elements

    The page has 3,608 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    900 ms · 122 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (122 KiB).

  • Improve image delivery

    550 ms · 229 KiB

    11 images could be 229 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 728 ms. During a long task the page ignores taps.

  • Cloudinary adds 0 ms

    0 ms

    Cloudinary costs a phone 0 ms of main-thread work and 614 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 43 KiB

    Polyfills for old browsers add 43 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Duplicated JavaScript

    200 ms · 27 KiB

    27 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 200 ms faster on a phone.

  • Reduce unused CSS

    157 KiB

    About 157 KiB of CSS is downloaded but never applied on this page.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Cloudinary), adding 614 KiB and 0 ms of main-thread time.

  • Render-blocking requests

    50 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 50 ms.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 71 ms

    71 ms

    Your server sent the HTML in 71 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest Contentful Paint: 24.2 s

    24.2 s

    Your largest element takes 24.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 24.5 s

    24.5 s

    The page becomes fully interactive after 24.5 s. Good is under 3.8 s.

  • Speed Index: 10.1 s

    10.1 s

    Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.7 s

    1.7 s

    Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 310% slower for real visitors

    +310%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 495 ms to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.101

    0.101

    The layout shifts by 0.101 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 369 ms

    369 ms

    Real visitors wait 369 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 29% faster for real visitors

    -29%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.7 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

3 to fix62
  • Page weight: 4.4 MB in 79 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 79 requests on a phone: scripts 2.2 MB (30), fonts 868 KiB (8) and images 666 KiB (18). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    9000_hedge_dark_b36706e924.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images below the first screen load straight away

    3 images further down the page (305 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images in older formats

    2 images (123 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.2 g of CO₂ per visit

    1.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 149.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8090
  • 7 buttons without a name

    7 buttons have no accessible name, so screen readers announce just “button”.

  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (62 elements)

    All page content should be contained by landmarks: 62 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 103 internal links, 7 external

    The homepage links to 103 pages on posthog.com and 7 external pages.

8 checks passed
  • Meta description: 120 characters

    Your meta description is 120 characters: “PostHog automatically diagnoses problems, fixes bugs, and generates pull requests – all without you having to prompt it.”.

  • One H1 headline

    Your main headline reads: “Your product's context layer”.

  • Title: 38 characters

    Your title is a healthy 38 characters: “PostHog – Your product’s context layer”.

  • Canonical URL set

    The canonical URL is https://posthog.com/.

  • Structured data in place

    Structured data found: Organization and SoftwareApplication.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://posthog.com/sitemap/sitemap-index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (706 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (195 KiB, 2,093 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix75
  • 15 pages without a title

    /pricing, /mcp, /self-driving, /docs, /demo and /talk-to-a-human and 9 others have no <title>, so Google invents the link text in results.

  • 5 pages share a meta description

    /docs, /handbook and /merch use the same meta description. A description written for each page earns more clicks.

  • 15 pages without an H1

    /pricing, /mcp, /self-driving, /docs, /demo and /talk-to-a-human and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

2 to fixGoogle 8887
  • 44 small tap targets

    44 of 79 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Error: <svg> attribute width: Expected length, "auto".”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (posthog.com).

  • Valid certificate (38 days left)

    The certificate from Let's Encrypt · YR2 verifies for posthog.com and is valid for another 38 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://posthog.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

1 to fix
  • Domain expires in 80 days

    posthog.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    posthog.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

2 checks passed
  • Domain is 6 years old

    6 years

    posthog.com was registered in Jan 2020 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    posthog.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: “Join 500,000+ teams”. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 995 words of copy

    The homepage carries about 995 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get started – free” and “Pricing”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Pricing”, “Get started – free” and “Demo”.

  • Analytics in place

    Analytics detected: PostHog.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:mail.zendesk.com include:servers.mcsv.net include:spf.mandrillapp.com include:am…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

Stack

Framework
Gatsby
Analytics
PostHog
Hosting
Vercel

Upkeep, stack, hiring and company data from programmable.info

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