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ppei.com website review
Visit site (opens in a new tab)Reviewed 10 November 202638 issues · 88 checks
This review found 38 issues worth fixing on ppei.com, 16 of them high impact, across 88 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #49,112 of 96,647 reviewed websitesbeats 44%
- #30,857 of 52,417 online storesbeats 36%
- #29,391 of 47,491 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.0 s |
| Jun 13, 2026 | 996 ms |
| Jun 20, 2026 | 1.0 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
| Nov 7, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 71 ms |
| May 30, 2026 | 72 ms |
| Jun 6, 2026 | 72 ms |
| Jun 13, 2026 | 74 ms |
| Jun 20, 2026 | 72 ms |
| Jun 27, 2026 | 78 ms |
| Jul 4, 2026 | 79 ms |
| Jul 11, 2026 | 79 ms |
| Jul 18, 2026 | 79 ms |
| Jul 25, 2026 | 79 ms |
| Aug 1, 2026 | 79 ms |
| Aug 8, 2026 | 79 ms |
| Aug 15, 2026 | 79 ms |
| Aug 22, 2026 | 79 ms |
| Aug 29, 2026 | 79 ms |
| Sep 5, 2026 | 79 ms |
| Sep 12, 2026 | 79 ms |
| Sep 19, 2026 | 79 ms |
| Sep 26, 2026 | 79 ms |
| Oct 3, 2026 | 79 ms |
| Oct 10, 2026 | 79 ms |
| Oct 17, 2026 | 79 ms |
| Oct 24, 2026 | 79 ms |
| Oct 31, 2026 | 79 ms |
| Nov 7, 2026 | 79 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
2.3 s17 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.
YouTube adds 1.2 s
1.2 sYouTube costs a phone 1.2 s of main-thread work and 992 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 12.5 s
A phone's processor spends 12.5 s on main-thread work while loading, 5.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 39
39/100Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,132 HTML elements
The page has 3,132 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Bold Commerce and Shopify and others), adding 2.4 MB and 3.4 s of main-thread time.
Reduce unused JavaScript
450 ms · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 690 KiB22 files are served with short cache lifetimes, so returning visitors download them again (690 KiB).
Bold Commerce adds 732 ms
732 msBold Commerce costs a phone 732 ms of main-thread work and 452 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 693 ms. During a long task the page ignores taps.
Shopify adds 548 ms
548 msShopify costs a phone 548 ms of main-thread work and 407 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
350 ms · 59 KiB2 images could be 59 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
pop-convert.com adds 310 ms
310 mspop-convert.com costs a phone 310 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
183 KiBAbout 183 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
34 KiBPolyfills for old browsers add 34 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 23 ms
23 msYour server sent the HTML in 23 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 25.9 s
25.9 sThe page becomes fully interactive after 25.9 s. Good is under 3.8 s.
Total Blocking Time: 2.6 s
2.6 sScripts block taps and scrolling for 2.6 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 6.6 s
6.6 sYour largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “FALL SALE - 25% OFF - PPEI ENGINE & TRANSMISSION TUNING - L…”.
Speed Index: 7.2 s
7.2 sVisually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 71 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 87 ms
87 msReal visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 452 ms
452 msReal visitors wait 452 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.2 MB in 303 requests
4.2 MBYour homepage downloads 4.2 MB in 303 requests on a phone: scripts 2.7 MB (149), other files 747 KiB (99) and images 230 KiB (5). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (123 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.2 g of CO₂ per visit
1.19 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.19 g of CO₂e: 143.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (28 characters)
Your title is only 28 characters: “PPEI - Redefining the Limits”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (200 characters)
Your meta description is 200 characters; Google truncates after about 160, so the end of your pitch is cut.
171 internal links, 16 external
The homepage links to 171 pages on ppei.com and 16 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://ppei.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://ppei.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,408 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://ppei.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a title
https://ppei.com/collections/1989-1998-dodge-5-9l-cummins-12v and https://ppei.com/collections/1998-5-2002-dodge-5-9l-cummins-24v have no <title>, so Google invents the link text in results.
15 pages without a meta description
https://ppei.com/collections/2001-2004-lb7-duramax, https://ppei.com/collections/2004-5-2005-lly-duramax, https://ppei.com/collections/2006-2007-lbz-duramax, https://ppei.com/collections/2007-5-2010-lmm-duramax, https://ppei.com/collections/2011-2015-lml-duramax and https://ppei.com/collections/2017-2023-l5p-duramax and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://ppei.com/collections/2001-2004-lb7-duramax, https://ppei.com/collections/2004-5-2005-lly-duramax, https://ppei.com/collections/2006-2007-lbz-duramax, https://ppei.com/collections/2007-5-2010-lmm-duramax, https://ppei.com/collections/2011-2015-lml-duramax and https://ppei.com/collections/2017-2023-l5p-duramax and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 74 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
13 of 13 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 493 words of copy
The homepage carries about 493 words of visible text.
5 checks passed
20 calls to action
The homepage has 20 calls to action, for example “Shop by Category”, “Contact” and “Shop all Chevrolet”.
9 short forms
9 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block, a star rating and “over 350,000 customers”.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies, 4 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ppei.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Inbox · Searchpie Seo Speed · Judge Me Reviews · Sc Product Options · Powerful Form Builder · Pop Convert · commoninja.com · nfcube.com · boldapps.net · sealsubscriptions.com · zestardshop.com · govx.com · shappify.com · skynettechnologies.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on ppei.com, including 18 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.