ppigroup.com website review

About 773 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

20 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

About 220 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

7 third-party services load with your homepage (Google Tag Manager, Google CDN and Vimeo and others), adding 8.3 MB and 450 ms of main-thread time.

7 files are served with short cache lifetimes, so returning visitors download them again (235 KiB).

Your mobile performance score is 59 (desktop: 93). Pages that score under 90 lose visitors before the first paint.

Vimeo costs a phone 100 ms of main-thread work and 7.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.4 s on main-thread work while loading, 997 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Tag Manager costs a phone 119 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google CDN costs a phone 102 ms of main-thread work and 430 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Maps costs a phone 97 ms of main-thread work and 391 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 long tasks block the main thread while loading, the longest for 79 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

2 images could be 37 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Desktop scores 93 but mobile only 59. A gap that wide usually means heavy scripts and images that hit phones hardest.

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

10 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 13.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “  CUSTOM PUBLISHING A team of professional editors, write…”.

The page becomes fully interactive after 19.3 s. Good is under 3.8 s.

Visually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 9.9 MB in 141 requests on a phone: other files 6.7 MB (24), scripts 1.6 MB (40) and images 960 KiB (35). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 2.81 g of CO₂e: 336.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 frame has no title, so screen-reader users cannot tell what it contains.

1 image has no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 17 pages on ppigroup.com and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.ppigroup.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to https://www.ppigroup.com/custompublishing and https://www.ppigroup.com/sellingatsea, which answer with an error. Visitors hit a dead end and search engines drop them.

https://www.ppigroup.com/digital-marketing, https://www.ppigroup.com/video, https://www.ppigroup.com/custom-publishing, https://www.ppigroup.com/selling-at-sea, https://www.ppigroup.com/about-us and https://www.ppigroup.com/contactus and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.ppigroup.com/digital-marketing, https://www.ppigroup.com/video, https://www.ppigroup.com/custom-publishing, https://www.ppigroup.com/about-us, https://www.ppigroup.com/contactus and https://www.ppigroup.com/revenueprograms and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.ppigroup.com/contactus and https://www.ppigroup.com/newsletter have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 12 pages linked from your homepage and read each the way a search engine does.

3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

Chrome logged issues while loading the page (“Cookie”).

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 493 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.