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praecipio.com website review

Visit site (opens in a new tab)Reviewed 29 October 202629 issues · 87 checks

This review found 29 issues worth fixing on praecipio.com, 13 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s1.8 sMay 9Oct 242.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.0 s
Jun 13, 20262.4 s
Jun 20, 20262.6 s
Jun 27, 20262.5 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.5 s
Jul 25, 20262.8 s
Aug 1, 20262.5 s
Aug 8, 20262.7 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.2 s
Sep 5, 20262.1 s
Oct 17, 20261.9 s
Oct 24, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
336 ms216 msJun 20Jul 18230 ms
Show as table
DateReal-visitor tap response (INP)
Jun 20, 2026273 ms
Jun 27, 2026283 ms
Jul 4, 2026322 ms
Jul 11, 2026287 ms
Jul 18, 2026230 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of praecipio.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. praecipio.com at 0.8 s0.8 s
  2. praecipio.com at 1.6 s1.6 s
  3. praecipio.com at 2.3 s2.3 s
  4. praecipio.com at 3.1 s3.1 s
  5. praecipio.com at 3.9 s3.9 s
  6. praecipio.com at 4.7 s4.7 s
  7. praecipio.com at 5.4 s5.4 s
  8. praecipio.com at 6.2 s6.2 s

Speed

9 to fix48
  • Render-blocking requests

    4.2 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.2 s.

  • Use efficient cache lifetimes

    2.8 s · 760 KiB

    82 files are served with short cache lifetimes, so returning visitors download them again (760 KiB).

  • Reduce unused JavaScript

    2.7 s · 630 KiB

    About 630 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Hubspot and others), adding 1.3 MB and 973 ms of main-thread time.

  • Google Tag Manager adds 469 ms

    469 ms

    Google Tag Manager costs a phone 469 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 275 ms. During a long task the page ignores taps.

  • 1,873 HTML elements

    The page has 1,873 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 30 KiB

    About 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    150 ms · 5 KiB

    5 KiB could be saved by minifying CSS.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Improve image delivery

    34 KiB

    3 images could be 34 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 24 ms

    24 ms

    Your server sent the HTML in 24 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 19.1 s

    19.1 s

    Your largest element takes 19.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Don’t let disorganized data and isolated systems hinder you…”.

  • Time to Interactive: 24.9 s

    24.9 s

    The page becomes fully interactive after 24.9 s. Good is under 3.8 s.

  • First Contentful Paint: 6.2 s

    6.2 s

    The first text or image appears after 6.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • 70 images without width and height

    70 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 442 ms

    442 ms

    Scripts block taps and scrolling for 442 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 273 ms to 230 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 702 ms

    702 ms

    Real visitors wait 702 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

Images and page weight

2 to fix55
  • Page weight: 4.3 MB in 197 requests

    4.3 MB

    Your homepage downloads 4.3 MB in 197 requests on a phone: images 2.1 MB (65), scripts 1.6 MB (36) and fonts 434 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    success-atlassian-illustration.svg weighs 1.7 MB. On a phone connection a single image that size takes seconds.

  • About 1.2 g of CO₂ per visit

    1.23 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.23 g of CO₂e: 147.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8792
  • Certain ARIA roles must contain particular children (4 elements)

    Certain ARIA roles must contain particular children: 4 elements on the page fail this check, rated critical by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 45 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (182 characters)

    Your meta description is 182 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 131 internal links, 7 external

    The homepage links to 131 pages on praecipio.com and 7 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Claude + Atlassian”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Atlassian AI Consulting And Digital Transformation | Praecipio”.

  • Canonical URL set

    The canonical URL is https://www.praecipio.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.praecipio.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.praecipio.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,425 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 7 small tap targets

    7 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 868 words of copy

    The homepage carries about 868 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us” and “Schedule a Consultation Today”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact Us ⟶”, “Contact Us” and “Schedule a Consultation Today”.

  • Social proof on the page

    Social proof on the homepage: 5 customer or partner logos, 14 trust badges and “2000 + Happy Clients”.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at praecipio.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
HubSpot CMS
Framework
jQuery
Analytics
Google Tag Manager
Hosting
HubSpot

Hiring

Hiring
1 open role
Teams
AI Team (1)
Job board
ashby

Upkeep, stack, hiring and company data from programmable.info

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This review found 29 issues on praecipio.com, including 15 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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