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pranarom.be website review
Visit site (opens in a new tab)Reviewed 10 November 202638 issues · 84 checks
This review found 38 issues worth fixing on pranarom.be, 13 of them high impact, across 84 checks. The most urgent: page weight: 16.5 MB in 422 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #85,072 of 109,151 reviewed websitesbeats 19%
- #52,590 of 61,807 online storesbeats 12%
- #49,100 of 56,383 Shopify storesbeats 11%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 163 ms |
| May 30, 2026 | 167 ms |
| Jun 6, 2026 | 170 ms |
| Jun 13, 2026 | 171 ms |
| Jun 20, 2026 | 176 ms |
| Jun 27, 2026 | 170 ms |
| Jul 4, 2026 | 162 ms |
| Jul 11, 2026 | 153 ms |
| Jul 18, 2026 | 144 ms |
| Jul 25, 2026 | 134 ms |
| Aug 1, 2026 | 136 ms |
| Aug 8, 2026 | 140 ms |
| Aug 15, 2026 | 142 ms |
| Aug 22, 2026 | 145 ms |
| Aug 29, 2026 | 148 ms |
| Sep 5, 2026 | 152 ms |
| Sep 12, 2026 | 154 ms |
| Sep 19, 2026 | 158 ms |
| Sep 26, 2026 | 159 ms |
| Oct 3, 2026 | 156 ms |
| Oct 10, 2026 | 153 ms |
| Oct 17, 2026 | 151 ms |
| Oct 24, 2026 | 146 ms |
| Oct 31, 2026 | 148 ms |
| Nov 7, 2026 | 151 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.4 s
2.8 s
4.3 s
5.7 s
7.1 s
8.5 s
9.9 s
11.4 s
Speed
Main-thread work: 5.8 s
A phone's processor spends 5.8 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,776 HTML elements
The page has 4,776 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
950 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
Use efficient cache lifetimes
150 ms · 569 KiB18 files are served with short cache lifetimes, so returning visitors download them again (569 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and Yotpo and others), adding 1.1 MB and 565 ms of main-thread time.
Reduce unused JavaScript
150 ms · 450 KiBAbout 450 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
450 ms · 80 KiBAbout 80 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Shopify adds 266 ms
266 msShopify costs a phone 266 ms of main-thread work and 492 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 251 ms. During a long task the page ignores taps.
Klaviyo adds 135 ms
135 msKlaviyo costs a phone 135 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
36 KiBPolyfills for old browsers add 36 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
19 KiB19 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
19 KiB19 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 83 ms
83 msYour server sent the HTML in 83 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 8.2 s
8.2 sYour largest element takes 8.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 20.0 s
20.0 sThe page becomes fully interactive after 20.0 s. Good is under 3.8 s.
Speed Index: 9.9 s
9.9 sVisually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.15
0.15For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.
Total Blocking Time: 525 ms
525 msScripts block taps and scrolling for 525 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 163 ms to 151 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 187 ms
187 msReal visitors wait 187 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 496 ms
496 msReal visitors wait 496 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.005
0.005The layout barely moves while loading (CLS 0.005, good is under 0.1).
Images and page weight
Page weight: 16.5 MB in 422 requests
16.5 MBYour homepage downloads 16.5 MB in 422 requests on a phone: media 11.6 MB (2), scripts 1.7 MB (160) and images 1.6 MB (75). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Homepage-BtoC-mobile-1125x2004px-aromalgic-patch-chauffant-0 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 4.7 g of CO₂ per visit
4.67 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.67 g of CO₂e: 559.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
34 images without alt text
34 images have no alt text, which hurts accessibility and image search.
34 links without text
34 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
58 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 63 WCAG 2.2 A/AA and best-practice rules on the phone render: 58 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
27 links crawlers can't follow
27 links have no real href, so search engines can't follow them.
235 internal links, 9 external
The homepage links to 235 pages on pranarom.be and 9 external pages.
8 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Pionnier et expert de l'aromathérapie scientifique, Pranarōm vous propose des Huiles Essentielles chémotypées naturelle…”.
One H1 headline
Your main headline reads: “Pranarôm BE”.
Title: 61 characters
Your title is a healthy 61 characters: “Pranarōm : Huiles Essentielles et aromathérapie – Pranarôm BE”.
Canonical URL set
The canonical URL is https://www.pranarom.be/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.pranarom.be/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,163 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without a meta description
https://www.pranarom.be/pages/rewards, https://www.pranarom.be/blogs/conseils-experts and https://www.pranarom.be/pages/types-de-solutions have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://www.pranarom.be/pages/rewards and https://www.pranarom.be/blogs/conseils-experts have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://www.pranarom.be/collections/huiles-vegetales took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 105 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
22 small tap targets
22 of 78 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 22 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 480 words of copy
The homepage carries about 480 words of visible text.
1 checks passed
31 short forms
31 short forms (1 field at most) are right on the homepage.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pranarom.be, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Geo Pro Geolocation · Yotpo Product Reviews · Yotpo Loyalty Rewards · Powerful Form Builder · Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Join Stories · Advanced Wishlist · Nosto · Oxi Social Login Wishlist · Easylocation · My Wishlist Share Remind · Pranarom Storelocator Prod · Dialog E Commerce Ai Agent · Axeptio · nice-team.net · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on pranarom.be, including 18 speed issues, 1 SEO issue and 7 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.