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prestocoffeeroasters.com website review

Visit site (opens in a new tab)Reviewed 6 November 202626 issues · 79 checks

This review found 26 issues worth fixing on prestocoffeeroasters.com, 8 of them high impact, across 79 checks. The most urgent: 7,736 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.8 s
Jun 20, 20261.9 s
Jun 27, 20261.8 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.8 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.7 s
Aug 29, 20261.6 s
Sep 5, 20261.7 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.7 s
Oct 3, 20261.5 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
169 ms115 msMay 16Oct 31121 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026140 ms
May 23, 2026148 ms
May 30, 2026151 ms
Jun 6, 2026152 ms
Jun 13, 2026146 ms
Jun 20, 2026153 ms
Jun 27, 2026151 ms
Jul 4, 2026153 ms
Jul 11, 2026153 ms
Jul 18, 2026153 ms
Jul 25, 2026155 ms
Aug 1, 2026158 ms
Aug 8, 2026163 ms
Aug 15, 2026163 ms
Aug 22, 2026163 ms
Aug 29, 2026158 ms
Sep 5, 2026155 ms
Sep 12, 2026153 ms
Sep 19, 2026149 ms
Sep 26, 2026152 ms
Oct 3, 2026154 ms
Oct 10, 2026154 ms
Oct 17, 2026150 ms
Oct 24, 2026146 ms
Oct 31, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of prestocoffeeroasters.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. prestocoffeeroasters.com at 0.4 s0.4 s
  2. prestocoffeeroasters.com at 0.8 s0.8 s
  3. prestocoffeeroasters.com at 1.1 s1.1 s
  4. prestocoffeeroasters.com at 1.5 s1.5 s
  5. prestocoffeeroasters.com at 1.9 s1.9 s
  6. prestocoffeeroasters.com at 2.3 s2.3 s
  7. prestocoffeeroasters.com at 2.6 s2.6 s
  8. prestocoffeeroasters.com at 3.0 s3.0 s

Speed

8 to fix53
  • 7,736 HTML elements

    The page has 7,736 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and Trust Pilot and others), adding 965 KiB and 572 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 268 KiB

    About 268 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    331 KiB

    9 images could be 331 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Klaviyo adds 174 ms

    174 ms

    Klaviyo costs a phone 174 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    50 ms · 244 KiB

    31 files are served with short cache lifetimes, so returning visitors download them again (244 KiB).

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 161 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    15 KiB

    About 15 KiB of CSS is downloaded but never applied on this page.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 61 ms

    61 ms

    Your server sent the HTML in 61 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Cumulative Layout Shift: 0.815

    0.815

    The layout shifts by 0.815 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 12.4 s

    12.4 s

    The page becomes fully interactive after 12.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.0 s

    5.0 s

    Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “You've not tasted instant coffee like this..”.

  • Speed Index: 4.0 s

    4.0 s

    Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 140 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 119 ms

    119 ms

    Real visitors wait 119 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 758 ms

    758 ms

    Real visitors wait 758 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 188 ms

    188 ms

    Scripts block the page for only 188 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 247 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 247 requests on a phone: scripts 1.0 MB (108), images 751 KiB (31) and other files 683 KiB (61). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 95.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8894
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 41 links without text

    41 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9299
  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 85 internal links, 11 external

    The homepage links to 85 pages on prestocoffeeroasters.com and 11 external pages.

8 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Discover Presto’s award-winning premium instant coffee. Explore smooth, rich, Half Caf and Decaf blends, with convenien…”.

  • One H1 headline

    Your main headline reads: “You've not tasted instant coffee like this..”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Award-Winning Instant Coffee UK | Presto Coffee”.

  • Canonical URL set

    The canonical URL is https://prestocoffee.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://prestocoffee.com/sitemap.xml.

AI search readiness

1 to fix75
  • Most text only appears after JavaScript runs

    7%

    A phone browser shows 9,080 words, but the HTML your server sends has only 617. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://prestocoffee.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 1 linked page hidden from search

    https://prestocoffee.com/a/loop_subscriptions/customer is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 8 pages without a meta description

    https://prestocoffee.com/policies/shipping-policy, https://prestocoffee.com/pages/for-business, https://prestocoffee.com/pages/about-us, https://prestocoffee.com/pages/resources, https://prestocoffee.com/blogs/coffee and https://prestocoffee.com/pages/subscribe and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://prestocoffee.com/blogs/coffee and https://prestocoffee.com/a/loop_subscriptions/customer have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

2 checks passed
  • Tap targets are thumb-sized

    52 of 52 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 9,080 words of copy

    The homepage carries about 9,080 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Try Our Instant”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop”, “Try Our Instant” and “Try Now →”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and a star rating.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at prestocoffeeroasters.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pagefly Ai Page Builder · Klaviyo Email Marketing Sms · Okendo · Instafeed · Gift Box Builder · prestocoffee.com · gorgias.chat · printful.com · cloudfront.net · 9gtb.com · trustpilot.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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