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prestocoffeeroasters.com website review
Visit site (opens in a new tab)Reviewed 6 November 202626 issues · 79 checks
This review found 26 issues worth fixing on prestocoffeeroasters.com, 8 of them high impact, across 79 checks. The most urgent: 7,736 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #14,537 of 106,251 reviewed websitesbeats 82%
- #9,216 of 59,886 online storesbeats 79%
- #8,961 of 54,596 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 140 ms |
| May 23, 2026 | 148 ms |
| May 30, 2026 | 151 ms |
| Jun 6, 2026 | 152 ms |
| Jun 13, 2026 | 146 ms |
| Jun 20, 2026 | 153 ms |
| Jun 27, 2026 | 151 ms |
| Jul 4, 2026 | 153 ms |
| Jul 11, 2026 | 153 ms |
| Jul 18, 2026 | 153 ms |
| Jul 25, 2026 | 155 ms |
| Aug 1, 2026 | 158 ms |
| Aug 8, 2026 | 163 ms |
| Aug 15, 2026 | 163 ms |
| Aug 22, 2026 | 163 ms |
| Aug 29, 2026 | 158 ms |
| Sep 5, 2026 | 155 ms |
| Sep 12, 2026 | 153 ms |
| Sep 19, 2026 | 149 ms |
| Sep 26, 2026 | 152 ms |
| Oct 3, 2026 | 154 ms |
| Oct 10, 2026 | 154 ms |
| Oct 17, 2026 | 150 ms |
| Oct 24, 2026 | 146 ms |
| Oct 31, 2026 | 121 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
7,736 HTML elements
The page has 7,736 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 5.6 s
A phone's processor spends 5.6 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms12 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Shopify and Trust Pilot and others), adding 965 KiB and 572 ms of main-thread time.
Reduce unused JavaScript
150 ms · 268 KiBAbout 268 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
331 KiB9 images could be 331 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Klaviyo adds 174 ms
174 msKlaviyo costs a phone 174 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
50 ms · 244 KiB31 files are served with short cache lifetimes, so returning visitors download them again (244 KiB).
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 161 ms. During a long task the page ignores taps.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Reduce unused CSS
15 KiBAbout 15 KiB of CSS is downloaded but never applied on this page.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 61 ms
61 msYour server sent the HTML in 61 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Cumulative Layout Shift: 0.815
0.815The layout shifts by 0.815 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Time to Interactive: 12.4 s
12.4 sThe page becomes fully interactive after 12.4 s. Good is under 3.8 s.
Largest Contentful Paint: 5.0 s
5.0 sYour largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “You've not tasted instant coffee like this..”.
Speed Index: 4.0 s
4.0 sVisually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 140 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 119 ms
119 msReal visitors wait 119 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 758 ms
758 msReal visitors wait 758 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 188 ms
188 msScripts block the page for only 188 ms while loading. Good is under 200 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 2.8 MB in 247 requests
2.8 MBYour homepage downloads 2.8 MB in 247 requests on a phone: scripts 1.0 MB (108), images 751 KiB (31) and other files 683 KiB (61). Under 2 MB keeps phones on slow connections fast.
About 0.8 g of CO₂ per visit
0.79 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 95.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
41 links without text
41 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
85 internal links, 11 external
The homepage links to 85 pages on prestocoffeeroasters.com and 11 external pages.
8 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Discover Presto’s award-winning premium instant coffee. Explore smooth, rich, Half Caf and Decaf blends, with convenien…”.
One H1 headline
Your main headline reads: “You've not tasted instant coffee like this..”.
Title: 47 characters
Your title is a healthy 47 characters: “Award-Winning Instant Coffee UK | Presto Coffee”.
Canonical URL set
The canonical URL is https://prestocoffee.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://prestocoffee.com/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
7%A phone browser shows 9,080 words, but the HTML your server sends has only 617. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://prestocoffee.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://prestocoffee.com/a/loop_subscriptions/customer is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
8 pages without a meta description
https://prestocoffee.com/policies/shipping-policy, https://prestocoffee.com/pages/for-business, https://prestocoffee.com/pages/about-us, https://prestocoffee.com/pages/resources, https://prestocoffee.com/blogs/coffee and https://prestocoffee.com/pages/subscribe and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://prestocoffee.com/blogs/coffee and https://prestocoffee.com/a/loop_subscriptions/customer have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.
4 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
Requests the geolocation permission on page load
Requests the geolocation permission on page load.
2 checks passed
Tap targets are thumb-sized
52 of 52 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 9,080 words of copy
The homepage carries about 9,080 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Try Our Instant”.
6 calls to action
The homepage has 6 calls to action, for example “Shop”, “Try Our Instant” and “Try Now →”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and a star rating.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at prestocoffeeroasters.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pagefly Ai Page Builder · Klaviyo Email Marketing Sms · Okendo · Instafeed · Gift Box Builder · prestocoffee.com · gorgias.chat · printful.com · cloudfront.net · 9gtb.com · trustpilot.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on prestocoffeeroasters.com, including 12 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.