Website review, no card needed

prettyclickcosmetics.com logo

prettyclickcosmetics.com website review

Visit site (opens in a new tab)Reviewed 7 November 202636 issues · 86 checks

This review found 36 issues worth fixing on prettyclickcosmetics.com, 19 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.2 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.2 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
207 ms102 msMay 16Oct 31127 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026176 ms
May 23, 2026176 ms
May 30, 2026174 ms
Jun 6, 2026174 ms
Jun 13, 2026170 ms
Jun 20, 2026166 ms
Jun 27, 2026166 ms
Jul 4, 2026169 ms
Jul 11, 2026179 ms
Jul 18, 2026186 ms
Jul 25, 2026195 ms
Aug 1, 2026193 ms
Aug 8, 2026190 ms
Aug 15, 2026185 ms
Aug 22, 2026174 ms
Aug 29, 2026164 ms
Sep 5, 2026137 ms
Sep 12, 2026114 ms
Sep 19, 2026114 ms
Sep 26, 2026121 ms
Oct 3, 2026126 ms
Oct 10, 2026130 ms
Oct 17, 2026128 ms
Oct 24, 2026128 ms
Oct 31, 2026127 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of prettyclickcosmetics.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. prettyclickcosmetics.com at 1.2 s1.2 s
  2. prettyclickcosmetics.com at 2.3 s2.3 s
  3. prettyclickcosmetics.com at 3.5 s3.5 s
  4. prettyclickcosmetics.com at 4.7 s4.7 s
  5. prettyclickcosmetics.com at 5.8 s5.8 s
  6. prettyclickcosmetics.com at 7.0 s7.0 s
  7. prettyclickcosmetics.com at 8.2 s8.2 s
  8. prettyclickcosmetics.com at 9.3 s9.3 s

Speed

11 to fix42
  • Improve image delivery

    2.6 s · 2.5 MB

    46 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.6 s faster on a phone.

  • Render-blocking requests

    2.5 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Reduce unused CSS

    1.9 s · 262 KiB

    About 262 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 773 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (773 KiB).

  • Font display

    1.8 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.8 s).

  • Document request latency

    1.1 s

    The HTML itself could arrive about 1.1 s sooner: redirects, a slow server response or missing compression delay everything after it.

  • Reduce initial server response time

    1.1 s

    Reduce initial server response time. Google estimates savings of 1.1 s on a phone.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Minify CSS

    350 ms · 21 KiB

    21 KiB could be saved by minifying CSS.

  • 2,993 HTML elements

    The page has 2,993 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Server response: 1.2 s

    1.2 s

    Your server takes 1.2 s to send the HTML. Google recommends under 600 ms; everything else waits for it.

  • Reduce unused JavaScript

    170 ms · 40 KiB

    About 40 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 170 ms faster on a phone.

  • 4 third-party services on the page

    4 third-party services load with your homepage (respond.io, Plausible and Google Fonts and others), adding 301 KiB and 79 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 71 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 164 ms of it running JavaScript. That is comfortably low.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 14.2 s

    14.2 s

    Your largest element takes 14.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 14.2 s

    14.2 s

    Visually, the page fills in at 14.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 6.0 s

    6.0 s

    The first text or image appears after 6.0 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 14.4 s

    14.4 s

    The page becomes fully interactive after 14.4 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.261

    0.261

    The layout shifts by 0.261 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 138 ms

    138 ms

    Real visitors wait 138 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 253 ms

    253 ms

    Real visitors wait 253 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 28% faster for real visitors

    -28%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 176 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix53
  • Page weight: 4.6 MB in 69 requests

    4.6 MB

    Your homepage downloads 4.6 MB in 69 requests on a phone: images 3.4 MB (48), HTML 488 KiB (3) and stylesheets 286 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    combokbeauty.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images far larger than shown

    196 KiB

    3 images are downloaded at several times the size a phone draws them, for example combokbeauty.webp at 1,400 px wide, shown at 390 px. Resized copies would save about 196 KiB.

  • 1 image in older formats

    1 image (52 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.3 g of CO₂ per visit

    1.30 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.30 g of CO₂e: 156.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8492
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 134 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9281
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “PrettyClick Cosmetics | 100% Authentic K-Beauty & Skincare in Nepal”.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 355 internal links, 8 external

    The homepage links to 355 pages on prettyclickcosmetics.com and 8 external pages.

6 checks passed
  • Meta description: 125 characters

    Your meta description is 125 characters: “Discover Anua, Minimalist & more at PrettyClick Nepal. Shop the latest in K-Beauty & skincare with rewards on every pur…”.

  • Canonical URL set

    The canonical URL is https://www.prettyclickcosmetics.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://prettyclickcosmetics.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://prettyclickcosmetics.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,793 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix83
  • 3 pages without a meta description

    https://prettyclickcosmetics.com/shop/wishlist, https://prettyclickcosmetics.com/blush and https://prettyclickcosmetics.com/shop/category/makeup-face-bronzer-262 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://prettyclickcosmetics.com/shop and https://prettyclickcosmetics.com/shop/category/makeup-face-foundation-274 use the same meta description. A description written for each page earns more clicks.

  • 6 links to non-canonical URLs

    Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://prettyclickcosmetics.com/shop/category/247, whose canonical is https://prettyclickcosmetics.com/shop/category/makeup-247. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 pages without an H1

    https://prettyclickcosmetics.com/blog, https://prettyclickcosmetics.com/our-stores, https://prettyclickcosmetics.com/coupon, https://prettyclickcosmetics.com/shop/wishlist, https://prettyclickcosmetics.com/shop/category/247 and https://prettyclickcosmetics.com/shop/category/246 and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 pages with very little text

    https://prettyclickcosmetics.com/blog, https://prettyclickcosmetics.com/our-stores, https://prettyclickcosmetics.com/coupon, https://prettyclickcosmetics.com/shop/wishlist, https://prettyclickcosmetics.com/shop/category/247 and https://prettyclickcosmetics.com/shop/category/246 and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 6 pages slow to respond

    https://prettyclickcosmetics.com/shop/category/247, https://prettyclickcosmetics.com/shop/category/246, https://prettyclickcosmetics.com/shop/category/249, https://prettyclickcosmetics.com/shop/category/248, https://prettyclickcosmetics.com/shop/category/279 and https://prettyclickcosmetics.com/shop took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 166 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    104 of 113 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 6 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,506 words of copy

    The homepage carries about 1,506 words of visible text.

4 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “OFFERS & DISCOUNT Save on your order”, “SHOP” and “SHOP PRETTYCLICK EXCLUSIVE”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Plausible and Umami.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at prettyclickcosmetics.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Odoo
Framework
Tailwind CSS
E-commerce
Shopify;Shopify Local Pickup;Shopify Plus;Shopify POS
Analytics
Plausible
Hosting
Silverlining Private Limited

Hiring

Hiring
3 open roles
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 36 issues on prettyclickcosmetics.com, including 17 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25