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prevention.com website review
Visit site (opens in a new tab)Reviewed 11 October 202633 issues · 81 checks
This review found 33 issues worth fixing on prevention.com, 10 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 2.0 s |
| Apr 25, 2026 | 2.0 s |
| May 2, 2026 | 2.0 s |
| May 9, 2026 | 2.0 s |
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 125 ms |
| Apr 25, 2026 | 126 ms |
| May 2, 2026 | 127 ms |
| May 9, 2026 | 128 ms |
| May 16, 2026 | 129 ms |
| May 23, 2026 | 132 ms |
| May 30, 2026 | 135 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 138 ms |
| Jun 20, 2026 | 139 ms |
| Jun 27, 2026 | 139 ms |
| Jul 4, 2026 | 139 ms |
| Jul 11, 2026 | 138 ms |
| Jul 18, 2026 | 137 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 138 ms |
| Aug 8, 2026 | 140 ms |
| Aug 15, 2026 | 142 ms |
| Aug 22, 2026 | 144 ms |
| Aug 29, 2026 | 144 ms |
| Sep 5, 2026 | 145 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 147 ms |
| Sep 26, 2026 | 148 ms |
| Oct 3, 2026 | 150 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.7 s
2.3 s
2.9 s
3.5 s
4.1 s
4.7 s
Speed
Reduce unused JavaScript
3.4 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.4 s faster on a phone.
Mobile performance score: 33
33/100Your mobile performance score is 33 (desktop: 57). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.9 s
A phone's processor spends 5.9 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Integral Ad Science, Google/Doubleclick Ads and Google Tag Manager and others), adding 1.9 MB and 1.2 s of main-thread time.
Use efficient cache lifetimes
150 ms · 790 KiB36 files are served with short cache lifetimes, so returning visitors download them again (790 KiB).
Render-blocking requests
650 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 650 ms.
Reduce unused CSS
450 ms · 41 KiBAbout 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Improve image delivery
350 KiB13 images could be 350 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 323 ms. During a long task the page ignores taps.
Integral Ad Science adds 273 ms
273 msIntegral Ad Science costs a phone 273 ms of main-thread work and 217 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google/Doubleclick Ads adds 234 ms
234 msGoogle/Doubleclick Ads costs a phone 234 ms of main-thread work and 410 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 210 ms
210 msGoogle Tag Manager costs a phone 210 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 70 KiBPolyfills for old browsers add 70 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
14 KiB14 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 22 ms
22 msYour server sent the HTML in 22 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 20.2 s
20.2 sYour largest element takes 20.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Young woman in sportswear doing pelvic floor exercises, fit…”.
Time to Interactive: 36.3 s
36.3 sThe page becomes fully interactive after 36.3 s. Good is under 3.8 s.
First Contentful Paint: 6.5 s
6.5 sThe first text or image appears after 6.5 s on a phone. Good is under 1.8 s.
Speed Index: 12.5 s
12.5 sVisually, the page fills in at 12.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 125 ms to 150 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 179 ms
179 msReal visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 542 ms
542 msReal visitors wait 542 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 318 requests
4.7 MBYour homepage downloads 4.7 MB in 318 requests on a phone: scripts 3.6 MB (133), images 523 KiB (52) and other files 420 KiB (116). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.34 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 160.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 73 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (75 characters)
Your title is 75 characters, so Google will cut it off around 60: “Prevention.com - Health Advice, Nutrition Tips, Trusted Medical Information”.
Meta description is long (173 characters)
Your meta description is 173 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
128 internal links, 25 external
The homepage links to 128 pages on prevention.com and 25 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.prevention.com/.
Structured data in place
Structured data found: CollectionPage, ItemList and WebPage.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.prevention.com/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.prevention.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,119 words), so crawlers that don't run JavaScript still read it.
Other pages
5 pages share a title
https://www.prevention.com/my-stuff, https://www.prevention.com/health/a34689828/what-is-prevention-premium, https://www.prevention.com/condition-centers, https://www.prevention.com/weight-loss and https://www.prevention.com/fitness all use the title “Client Challenge”. Search engines can't tell which page to show for a search, so each competes with the others.
5 pages without a meta description
https://www.prevention.com/my-stuff, https://www.prevention.com/health/a34689828/what-is-prevention-premium, https://www.prevention.com/condition-centers, https://www.prevention.com/weight-loss and https://www.prevention.com/fitness have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
https://www.prevention.com/my-stuff, https://www.prevention.com/health/a34689828/what-is-prevention-premium, https://www.prevention.com/condition-centers, https://www.prevention.com/weight-loss and https://www.prevention.com/fitness have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages with very little text
https://www.prevention.com/my-stuff, https://www.prevention.com/health/a34689828/what-is-prevention-premium, https://www.prevention.com/condition-centers, https://www.prevention.com/weight-loss and https://www.prevention.com/fitness have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 87 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
14 small tap targets
14 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,061 words of copy
The homepage carries about 1,061 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Subscribe” and “What to Buy”.
8 calls to action
The homepage has 8 calls to action, for example “Subscribe”, “What to Buy” and “Open What to Buy submenu”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Criteo, Google Ads and Google Analytics and 4 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
32 cookies set on arrival
32Opening the homepage sets 32 cookies (measured from a US location before any click).
60 other companies contacted
Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at prevention.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
Company
- Founded
- 1950
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on prevention.com, including 17 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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