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prevention.com website review

Visit site (opens in a new tab)Reviewed 11 October 202633 issues · 81 checks

This review found 33 issues worth fixing on prevention.com, 10 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.7 sApr 18Oct 31.8 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.0 s
Apr 25, 20262.0 s
May 2, 20262.0 s
May 9, 20262.0 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
154 ms121 msApr 18Oct 3150 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026125 ms
Apr 25, 2026126 ms
May 2, 2026127 ms
May 9, 2026128 ms
May 16, 2026129 ms
May 23, 2026132 ms
May 30, 2026135 ms
Jun 6, 2026137 ms
Jun 13, 2026138 ms
Jun 20, 2026139 ms
Jun 27, 2026139 ms
Jul 4, 2026139 ms
Jul 11, 2026138 ms
Jul 18, 2026137 ms
Jul 25, 2026137 ms
Aug 1, 2026138 ms
Aug 8, 2026140 ms
Aug 15, 2026142 ms
Aug 22, 2026144 ms
Aug 29, 2026144 ms
Sep 5, 2026145 ms
Sep 12, 2026146 ms
Sep 19, 2026147 ms
Sep 26, 2026148 ms
Oct 3, 2026150 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of prevention.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. prevention.com at 0.6 s0.6 s
  2. prevention.com at 1.2 s1.2 s
  3. prevention.com at 1.7 s1.7 s
  4. prevention.com at 2.3 s2.3 s
  5. prevention.com at 2.9 s2.9 s
  6. prevention.com at 3.5 s3.5 s
  7. prevention.com at 4.1 s4.1 s
  8. prevention.com at 4.7 s4.7 s

Speed

12 to fix33
  • Reduce unused JavaScript

    3.4 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.4 s faster on a phone.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33 (desktop: 57). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.9 s

    A phone's processor spends 5.9 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Integral Ad Science, Google/Doubleclick Ads and Google Tag Manager and others), adding 1.9 MB and 1.2 s of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 790 KiB

    36 files are served with short cache lifetimes, so returning visitors download them again (790 KiB).

  • Render-blocking requests

    650 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 650 ms.

  • Reduce unused CSS

    450 ms · 41 KiB

    About 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    350 KiB

    13 images could be 350 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 323 ms. During a long task the page ignores taps.

  • Integral Ad Science adds 273 ms

    273 ms

    Integral Ad Science costs a phone 273 ms of main-thread work and 217 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google/Doubleclick Ads adds 234 ms

    234 ms

    Google/Doubleclick Ads costs a phone 234 ms of main-thread work and 410 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 210 ms

    210 ms

    Google Tag Manager costs a phone 210 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 70 KiB

    Polyfills for old browsers add 70 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    14 KiB

    14 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 20.2 s

    20.2 s

    Your largest element takes 20.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Young woman in sportswear doing pelvic floor exercises, fit…”.

  • Time to Interactive: 36.3 s

    36.3 s

    The page becomes fully interactive after 36.3 s. Good is under 3.8 s.

  • First Contentful Paint: 6.5 s

    6.5 s

    The first text or image appears after 6.5 s on a phone. Good is under 1.8 s.

  • Speed Index: 12.5 s

    12.5 s

    Visually, the page fills in at 12.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 125 ms to 150 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 179 ms

    179 ms

    Real visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 542 ms

    542 ms

    Real visitors wait 542 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.7 MB in 318 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 318 requests on a phone: scripts 3.6 MB (133), images 523 KiB (52) and other files 420 KiB (116). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 160.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099
  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 73 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10075
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (75 characters)

    Your title is 75 characters, so Google will cut it off around 60: “Prevention.com - Health Advice, Nutrition Tips, Trusted Medical Information”.

  • Meta description is long (173 characters)

    Your meta description is 173 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 128 internal links, 25 external

    The homepage links to 128 pages on prevention.com and 25 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.prevention.com/.

  • Structured data in place

    Structured data found: CollectionPage, ItemList and WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.prevention.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.prevention.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,119 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 5 pages share a title

    https://www.prevention.com/my-stuff, https://www.prevention.com/health/a34689828/what-is-prevention-premium, https://www.prevention.com/condition-centers, https://www.prevention.com/weight-loss and https://www.prevention.com/fitness all use the title “Client Challenge”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 5 pages without a meta description

    https://www.prevention.com/my-stuff, https://www.prevention.com/health/a34689828/what-is-prevention-premium, https://www.prevention.com/condition-centers, https://www.prevention.com/weight-loss and https://www.prevention.com/fitness have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://www.prevention.com/my-stuff, https://www.prevention.com/health/a34689828/what-is-prevention-premium, https://www.prevention.com/condition-centers, https://www.prevention.com/weight-loss and https://www.prevention.com/fitness have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages with very little text

    https://www.prevention.com/my-stuff, https://www.prevention.com/health/a34689828/what-is-prevention-premium, https://www.prevention.com/condition-centers, https://www.prevention.com/weight-loss and https://www.prevention.com/fitness have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 87 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 14 small tap targets

    14 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,061 words of copy

    The homepage carries about 1,061 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Subscribe” and “What to Buy”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Subscribe”, “What to Buy” and “Open What to Buy submenu”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Criteo, Google Ads and Google Analytics and 4 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 32 cookies set on arrival

    32

    Opening the homepage sets 32 cookies (measured from a US location before any click).

  • 60 other companies contacted

    Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at prevention.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js

Company

Founded
1950

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on prevention.com, including 17 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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