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primeros.de website review

Visit site (opens in a new tab)Reviewed 22 October 202624 issues · 80 checks

This review found 24 issues worth fixing on primeros.de, 5 of them high impact, across 80 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s1.5 sMay 2Oct 171.7 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.8 s
May 9, 20262.8 s
May 16, 20262.9 s
May 23, 20262.8 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.9 s
Jun 20, 20262.9 s
Jun 27, 20262.9 s
Jul 4, 20262.8 s
Jul 11, 20262.7 s
Jul 18, 20262.7 s
Jul 25, 20262.6 s
Aug 1, 20262.4 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.4 s
Aug 29, 20262.6 s
Sep 5, 20262.7 s
Sep 12, 20262.6 s
Sep 19, 20262.5 s
Sep 26, 20262.2 s
Oct 3, 20262.0 s
Oct 10, 20261.8 s
Oct 17, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
159 ms125 msMay 2Oct 17155 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026129 ms
May 9, 2026130 ms
May 16, 2026132 ms
May 23, 2026137 ms
May 30, 2026139 ms
Jun 6, 2026143 ms
Jun 13, 2026144 ms
Jun 20, 2026145 ms
Jun 27, 2026145 ms
Jul 4, 2026145 ms
Jul 11, 2026144 ms
Jul 18, 2026145 ms
Jul 25, 2026144 ms
Aug 1, 2026146 ms
Aug 8, 2026148 ms
Aug 15, 2026151 ms
Aug 22, 2026153 ms
Aug 29, 2026152 ms
Sep 5, 2026152 ms
Sep 12, 2026150 ms
Sep 19, 2026152 ms
Sep 26, 2026153 ms
Oct 3, 2026154 ms
Oct 10, 2026155 ms
Oct 17, 2026155 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of primeros.de (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. primeros.de at 0.4 s0.4 s
  2. primeros.de at 0.8 s0.8 s
  3. primeros.de at 1.1 s1.1 s
  4. primeros.de at 1.5 s1.5 s
  5. primeros.de at 1.9 s1.9 s
  6. primeros.de at 2.3 s2.3 s
  7. primeros.de at 2.6 s2.6 s
  8. primeros.de at 3.0 s3.0 s

Speed

4 to fix89
  • Render-blocking requests

    1.5 s

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.5 s.

  • Mobile performance score: 89

    89/100

    Your mobile performance score is 89 (desktop: 99). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    300 ms · 58 KiB

    About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    300 ms · 52 KiB

    6 images could be 52 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused JavaScript

    25 KiB

    About 25 KiB of JavaScript is downloaded but never used on this page.

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 151 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 129 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.3 s

    3.3 s

    Your largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Erste-Hilfe-Kurse in deiner Nähe Für den Führerschein, den …”.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

9 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 200 ms

    200 ms

    Real visitors wait 200 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 38% faster for real visitors

    -38%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Time to Interactive: 3.3 s

    3.3 s

    The page is fully interactive after 3.3 s.

  • Speed Index: 2.4 s

    2.4 s

    Visually, the page fills in at 2.4 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 2 images in older formats

    2 images (83 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (136 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.2 g of CO₂ per visit

    0.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.16 g of CO₂e: 19.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 594 KiB in 35 requests

    594 KiB

    Your homepage downloads 594 KiB in 35 requests on a phone: images 224 KiB (13), fonts 162 KiB (6) and scripts 114 KiB (10). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8992
  • 12 tap targets too small

    12 tap targets are too small or too close together to hit reliably with a finger.

  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 14 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “PRIMEROS | Erste-Hilfe-Kurse in deiner Nähe – Führerschein & Betrieb”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 111 internal links, 12 external

    The homepage links to 111 pages on primeros.de and 12 external pages.

6 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Finde deinen Erste-Hilfe-Kurs bei PRIMEROS: für Führerschein, Betrieb, Studium oder Erste Hilfe am Kind. Kursort und Te…”.

  • One H1 headline

    Your main headline reads: “Erste-Hilfe-Kurse in deiner Nähe”.

  • Canonical URL set

    The canonical URL is https://www.primeros.de/.

  • Structured data in place

    Structured data found: EducationalOrganization, FAQPage, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.primeros.de/sitemap.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 6 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

3 checks passed
  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,102 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.primeros.de/llms.txt (5 KiB, 20 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    https://www.primeros.de/ersthelferausbildung, https://www.primeros.de/brandschutzhelferausbildung and https://www.primeros.de/jobs have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://www.primeros.de/ersthelferausbildung and https://www.primeros.de/jobs have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 19 small tap targets

    19 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 677 words of copy

    The homepage carries about 677 words of visible text.

6 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Shop” and “Download”.

  • 4 short forms

    4 short forms (3 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 28 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at primeros.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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