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prink.it website review

Visit site (opens in a new tab)Reviewed 4 November 202636 issues · 85 checks

This review found 36 issues worth fixing on prink.it, 16 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.7 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20262.1 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.5 s
Jul 18, 20262.4 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
101 ms75 msMay 16Oct 3189 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202681 ms
May 23, 202679 ms
May 30, 202678 ms
Jun 6, 202681 ms
Jun 13, 202685 ms
Jun 20, 202691 ms
Jun 27, 202695 ms
Jul 4, 202696 ms
Jul 11, 202698 ms
Jul 18, 202697 ms
Jul 25, 202695 ms
Aug 1, 202692 ms
Aug 8, 202685 ms
Aug 15, 202690 ms
Aug 22, 202691 ms
Aug 29, 202693 ms
Sep 5, 202697 ms
Sep 12, 202694 ms
Sep 19, 202691 ms
Sep 26, 202689 ms
Oct 3, 202685 ms
Oct 10, 202687 ms
Oct 17, 202688 ms
Oct 24, 202688 ms
Oct 31, 202689 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of prink.it (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. prink.it at 1.1 s1.1 s
  2. prink.it at 2.2 s2.2 s
  3. prink.it at 3.3 s3.3 s
  4. prink.it at 4.4 s4.4 s
  5. prink.it at 5.5 s5.5 s
  6. prink.it at 6.6 s6.6 s
  7. prink.it at 7.7 s7.7 s
  8. prink.it at 8.8 s8.8 s

Speed

8 to fix25
  • Use efficient cache lifetimes

    13.4 s · 2.8 MB

    77 files are served with short cache lifetimes, so returning visitors download them again (2.8 MB).

  • Improve image delivery

    6.3 s · 1.2 MB

    8 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.3 s faster on a phone.

  • Render-blocking requests

    6.8 s

    30 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.8 s.

  • Reduce unused JavaScript

    3.8 s · 640 KiB

    About 640 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

  • Mobile performance score: 25

    25/100

    Your mobile performance score is 25. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, iubenda and Cloudflare CDN and others), adding 555 KiB and 559 ms of main-thread time.

  • Google Tag Manager adds 282 ms

    282 ms

    Google Tag Manager costs a phone 282 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • iubenda adds 273 ms

    273 ms

    iubenda costs a phone 273 ms of main-thread work and 149 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 219 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 55 KiB

    About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 51 KiB

    51 KiB could be saved by minifying JavaScript.

  • Document request latency

    53 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 901 ms of it running JavaScript. That is comfortably low.

  • Server response: 127 ms

    127 ms

    Your server sent the HTML in 127 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • First Contentful Paint: 7.6 s

    7.6 s

    The first text or image appears after 7.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 21.0 s

    21.0 s

    Your largest element takes 21.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 14.0 s

    14.0 s

    Visually, the page fills in at 14.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 21.1 s

    21.1 s

    The page becomes fully interactive after 21.1 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.811

    0.811

    The layout shifts by 0.811 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 297 ms

    297 ms

    Scripts block taps and scrolling for 297 ms in total while the page loads. Good is under 200 ms.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 81 ms to 89 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 88 ms

    88 ms

    Real visitors wait 88 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 770 ms

    770 ms

    Real visitors wait 770 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

3 to fix60
  • 1 image over 500 KB

    slider-rev-2.png weighs 1.2 MB. On a phone connection a single image that size takes seconds.

  • Page weight: 3.4 MB in 94 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 94 requests on a phone: images 1.9 MB (50), scripts 1.3 MB (29) and HTML 80 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (161 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    0.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8391
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 15 images without alt text

    15 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9284
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (199 characters)

    Your meta description is 199 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 128 internal links, 10 external

    The homepage links to 128 pages on prink.it and 10 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Nei negozi specializzati Prink trovi cartucce e toner di tutte le marche.”.

  • Title: 42 characters

    Your title is a healthy 42 characters: “Prink Italia - Cartucce, Toner e Stampanti”.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://prink.it/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (452 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without an H1

    /punti-vendita and /prodotti have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9271
  • 2 broken images

    2 images failed to load on a phone, for example https://prink.it/.

  • 20 small tap targets

    20 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 (Not Found)”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 216 words

    The homepage has only about 216 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “DOWNLOAD DRIVER PRINK”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at prink.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Joomla
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Via Molino Rosso 8 IMOLA BO ITALY

Upkeep, stack, hiring and company data from programmable.info

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