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printplace.com website review

Visit site (opens in a new tab)Reviewed 21 October 202641 issues · 92 checks

This review found 41 issues worth fixing on printplace.com, 14 of them high impact, across 92 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.9 sMay 2Oct 171.9 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.1 s
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
182 ms155 msMay 2Oct 17171 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026164 ms
May 9, 2026164 ms
May 16, 2026163 ms
May 23, 2026162 ms
May 30, 2026161 ms
Jun 6, 2026158 ms
Jun 13, 2026161 ms
Jun 20, 2026162 ms
Jun 27, 2026168 ms
Jul 4, 2026173 ms
Jul 11, 2026179 ms
Jul 18, 2026179 ms
Jul 25, 2026171 ms
Aug 1, 2026164 ms
Aug 8, 2026161 ms
Aug 15, 2026161 ms
Aug 22, 2026162 ms
Aug 29, 2026168 ms
Sep 5, 2026171 ms
Sep 12, 2026171 ms
Sep 19, 2026169 ms
Sep 26, 2026167 ms
Oct 3, 2026171 ms
Oct 10, 2026171 ms
Oct 17, 2026171 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of printplace.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. printplace.com at 0.4 s0.4 s
  2. printplace.com at 0.8 s0.8 s
  3. printplace.com at 1.1 s1.1 s
  4. printplace.com at 1.5 s1.5 s
  5. printplace.com at 1.9 s1.9 s
  6. printplace.com at 2.3 s2.3 s
  7. printplace.com at 2.6 s2.6 s
  8. printplace.com at 3.0 s3.0 s

Speed

10 to fix59
  • Improve image delivery

    1.2 s · 1.6 MB

    23 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

  • Render-blocking requests

    1.3 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • 3,620 HTML elements

    The page has 3,620 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59 (desktop: 81). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Optanon and others), adding 1.2 MB and 677 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 617 KiB

    82 files are served with short cache lifetimes, so returning visitors download them again (617 KiB).

  • Reduce unused CSS

    150 ms · 386 KiB

    About 386 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused JavaScript

    466 KiB

    About 466 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 394 ms

    394 ms

    Google Tag Manager costs a phone 394 ms of main-thread work and 672 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 156 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    43 KiB

    Polyfills for old browsers add 43 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 108 ms

    108 ms

    Your server sent the HTML in 108 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 26.7 s

    26.7 s

    The page becomes fully interactive after 26.7 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.4 s

    6.4 s

    Your largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 7.3 s

    7.3 s

    Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

  • Real-user TTFB: 954 ms

    954 ms

    Real visitors wait 954 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 377 ms

    377 ms

    Scripts block taps and scrolling for 377 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 164 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix38
  • Page weight: 5.4 MB in 189 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 189 requests on a phone: images 3.2 MB (67), scripts 1.4 MB (74) and fonts 545 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    content-banner.png weighs 493 KiB. On a phone connection a single image that size takes seconds.

  • 35 images in older formats

    35 images (2.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 12 images below the first screen load straight away

    12 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.53 g of CO₂e: 184.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8189
  • 17 text elements with low contrast

    17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (116 elements)

    All page content should be contained by landmarks: 116 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Hidden but focusable

    19 elements hidden from screen readers can still receive keyboard focus.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8581
  • Title is long (86 characters)

    Your title is 86 characters, so Google will cut it off around 60: “High-Quality Online Printing Services: Custom Postcards, Stickers, & More | PrintPlace”.

  • Meta description is long (295 characters)

    Your meta description is 295 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 451 internal links, 23 external

    The homepage links to 451 pages on printplace.com and 23 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Printing Built for Small business”.

  • Canonical URL set

    The canonical URL is https://www.printplace.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.printplace.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,715 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.printplace.com/llms.txt (32 KiB, 132 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix93
  • 1 linked page hidden from search

    https://www.printplace.com/products/buttons is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page slow to respond

    https://www.printplace.com/business-cards took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7776
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=4057564&tm=gtm002&Ver=2&mid=4a44e261-1be5-4c18-821d-b26ad9a2843a&bo=1&sid=cc394090cd2511f1b330331e46eda507&vid=cc396820cd2511f1af38d564aa3b59fb&vids=1&msclkid=N&pi=918.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'appendChild')”.

2 checks passed
  • Tap targets are thumb-sized

    25 of 26 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 636 words of copy

    The homepage carries about 636 words of visible text.

7 checks passed
  • 50 calls to action

    The homepage has 50 calls to action, for example “Order Status”, “Sports Schedule Magnets” and “Shop All Products”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 36 testimonial or review blocks and “over 7,000 satisfied customers”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at printplace.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 41 issues on printplace.com, including 18 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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