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probikeshop.ch website review

Visit site (opens in a new tab)Reviewed 11 November 202638 issues · 90 checks

This review found 38 issues worth fixing on probikeshop.ch, 13 of them high impact, across 90 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.5 sMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
166 ms123 msMay 23Nov 7159 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026136 ms
May 30, 2026144 ms
Jun 6, 2026150 ms
Jun 13, 2026154 ms
Jun 20, 2026157 ms
Jun 27, 2026161 ms
Jul 4, 2026155 ms
Jul 11, 2026155 ms
Jul 18, 2026153 ms
Jul 25, 2026150 ms
Aug 1, 2026151 ms
Aug 8, 2026147 ms
Aug 15, 2026140 ms
Aug 22, 2026135 ms
Aug 29, 2026132 ms
Sep 5, 2026129 ms
Sep 12, 2026128 ms
Sep 19, 2026130 ms
Sep 26, 2026131 ms
Oct 3, 2026138 ms
Oct 10, 2026142 ms
Oct 17, 2026142 ms
Oct 24, 2026146 ms
Oct 31, 2026145 ms
Nov 7, 2026159 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of probikeshop.ch (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. probikeshop.ch at 0.6 s0.6 s
  2. probikeshop.ch at 1.2 s1.2 s
  3. probikeshop.ch at 1.7 s1.7 s
  4. probikeshop.ch at 2.3 s2.3 s
  5. probikeshop.ch at 2.9 s2.9 s
  6. probikeshop.ch at 3.5 s3.5 s
  7. probikeshop.ch at 4.1 s4.1 s
  8. probikeshop.ch at 4.7 s4.7 s

Speed

11 to fix56
  • Use efficient cache lifetimes

    1.3 s · 420 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (420 KiB).

  • Render-blocking requests

    1.1 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 5.5 s

    A phone's processor spends 5.5 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,125 HTML elements

    The page has 5,125 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    750 ms · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and fastbundle.co and others), adding 2.3 MB and 1.1 s of main-thread time.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Shopify adds 412 ms

    412 ms

    Shopify costs a phone 412 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 350 ms

    350 ms

    Google Tag Manager costs a phone 350 ms of main-thread work and 397 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 369 ms. During a long task the page ignores taps.

  • Font display

    350 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 350 ms).

  • Improve image delivery

    197 KiB

    12 images could be 197 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    150 ms · 46 KiB

    About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 34 KiB

    34 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    34 KiB

    34 KiB JavaScript is shipped twice across bundles.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 81 ms

    81 ms

    Your server sent the HTML in 81 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 24.2 s

    24.2 s

    The page becomes fully interactive after 24.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 8.8 s

    8.8 s

    Your largest element takes 8.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Équipez-vous au meilleur prix C'EST PARTI”.

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 290 ms

    290 ms

    Real visitors wait 290 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Total Blocking Time: 413 ms

    413 ms

    Scripts block taps and scrolling for 413 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 136 ms to 159 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 523 ms

    523 ms

    Real visitors wait 523 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.4 MB in 575 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 575 requests on a phone: scripts 2.2 MB (124), other files 1.4 MB (307) and images 1.2 MB (80). Under 2 MB keeps phones on slow connections fast.

  • About 1.5 g of CO₂ per visit

    1.52 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.52 g of CO₂e: 182.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9393
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (17 elements)

    All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (5 elements)

    Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 71 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 1 problem

    Structured data found (OnlineStore, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://probikeshop.fr)”.

  • 664 internal links, 8 external

    The homepage links to 664 pages on probikeshop.ch and 8 external pages.

7 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Pièces vélo, roues, pneus, textile 🚴‍♀️ tout est dans la boutique Probikeshop 🚴 Des prix promo, du conseil, du stock …”.

  • One H1 headline

    Your main headline reads: “Magasin de pièces de vélo & d’accessoires en ligne”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Probikeshop : le spécialiste 100 % cycle depuis 2005”.

  • Canonical URL set

    The canonical URL is https://probikeshop.ch/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://probikeshop.ch/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,688 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://probikeshop.ch/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://probikeshop.ch/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://probikeshop.ch/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://probikeshop.ch/customer_authentication/redirect and https://probikeshop.ch/collections/black-friday have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://probikeshop.ch/collections/all, https://probikeshop.ch/customer_authentication/redirect, https://probikeshop.ch/collections/black-friday, https://probikeshop.ch/collections/vtt-cassettes, https://probikeshop.ch/collections/vtt-chaines-attaches-rapides and https://probikeshop.ch/collections/vtt-derailleurs and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 6 pages slow to respond

    https://probikeshop.ch/customer_authentication/redirect, https://probikeshop.ch/collections/vtt-boitiers-pedalier-roulements, https://probikeshop.ch/collections/vtt-pedaliers, https://probikeshop.ch/collections/vtt-plateaux, https://probikeshop.ch/collections/vtt-groupes-complets and https://probikeshop.ch/collections/vtt-pieces-transmission-electrique took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 200 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'event')”.

2 checks passed
  • Tap targets are thumb-sized

    26 of 27 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 672 words of copy

    The homepage carries about 672 words of visible text.

4 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Color Shop”.

  • 6 short forms

    6 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 7 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 54 other companies contacted

    Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at probikeshop.ch, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Sami Product Labels · Gorgias Live Chat Helpdesk · Fbp Fast Bundle · Yotpo Product Reviews · Doofinder Search Discovery · Multifeeds · Ecomposer Builder · Countdown Sami · Cartbite · Orbe Geolocation · Swym Wishlist Plus · loyoly.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 38 issues on probikeshop.ch, including 20 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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