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procardio-shop.com website review
Visit site (opens in a new tab)Reviewed 12 November 202637 issues · 82 checks
This review found 37 issues worth fixing on procardio-shop.com, 10 of them high impact, across 82 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #24,861 of 107,564 reviewed websitesbeats 72%
- #16,366 of 60,845 online storesbeats 67%
- #15,882 of 55,515 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.7 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 104 ms |
| May 30, 2026 | 104 ms |
| Jun 6, 2026 | 105 ms |
| Jun 13, 2026 | 111 ms |
| Jun 20, 2026 | 112 ms |
| Jun 27, 2026 | 118 ms |
| Jul 4, 2026 | 118 ms |
| Jul 11, 2026 | 128 ms |
| Jul 18, 2026 | 143 ms |
| Jul 25, 2026 | 146 ms |
| Aug 1, 2026 | 152 ms |
| Aug 8, 2026 | 156 ms |
| Aug 15, 2026 | 144 ms |
| Aug 29, 2026 | 139 ms |
| Sep 5, 2026 | 137 ms |
| Sep 12, 2026 | 137 ms |
| Sep 19, 2026 | 140 ms |
| Sep 26, 2026 | 147 ms |
| Oct 3, 2026 | 150 ms |
| Oct 10, 2026 | 154 ms |
| Oct 17, 2026 | 161 ms |
| Oct 24, 2026 | 168 ms |
| Oct 31, 2026 | 164 ms |
| Nov 7, 2026 | 163 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.3 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Main-thread work: 4.1 s
A phone's processor spends 4.1 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
300 ms · 762 KiBAbout 762 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, Shopify and cookiebot.eu and others), adding 1.4 MB and 633 ms of main-thread time.
Improve image delivery
457 KiB11 images could be 457 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
300 ms · 80 KiBAbout 80 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 196 ms
196 msShopify costs a phone 196 ms of main-thread work and 932 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
259 KiB23 files are served with short cache lifetimes, so returning visitors download them again (259 KiB).
azurefd.net adds 49 ms
49 msazurefd.net costs a phone 49 ms of main-thread work and 339 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 249 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 13 KiB13 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 40 ms
40 msYour server sent the HTML in 40 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 22.0 s
22.0 sThe page becomes fully interactive after 22.0 s. Good is under 3.8 s.
Largest Contentful Paint: 5.6 s
5.6 sYour largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Dé Philips AED specialist: persoonlijk advies, onderhoud en…”.
Speed Index: 7.6 s
7.6 sVisually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 57% slower for real visitors
+57%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 275 ms
275 msScripts block taps and scrolling for 275 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.069
0.069The layout barely moves while loading (CLS 0.069, good is under 0.1).
Images and page weight
Page weight: 4.0 MB in 406 requests
4.0 MBYour homepage downloads 4.0 MB in 406 requests on a phone: scripts 2.2 MB (227), other files 788 KiB (106) and images 744 KiB (45). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
30_minuten_AED-uitleg_op_locatie_Def_3.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images far larger than shown
79 KiB2 images are downloaded at several times the size a phone draws them, for example Philips_HS1_AED_voor_thuis.jpg at 800 px wide, shown at 174 px. Resized copies would save about 79 KiB.
About 1.1 g of CO₂ per visit
1.13 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 135.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Invalid ARIA attributes
2 elements use ARIA attributes their role does not allow, which confuses screen readers.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
9 links without text
9 visible links have no text or label, so screen readers cannot say where they go.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (4 elements)
ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 16 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (85 characters)
Your title is 85 characters, so Google will cut it off around 60: “AED kopen? Deskundig advies, onderhoud & snelle levering | Procardio – ProCardio B.V.”.
2 H1 headlines
There are 2 <h1> headlines (“ProCardio B.V.” and “Dé Philips AED specialist die jou ontzorgt”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
71 internal links, 1 external
The homepage links to 71 pages on procardio-shop.com and 1 external page.
5 checks passed
Meta description: 109 characters
Your meta description is 109 characters: “Gecertificeerd Philips AED-distributeur. Deskundig advies, professioneel eigen serviceteam en snelle levering”.
Canonical URL set
The canonical URL is https://procardio.nl/.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://procardio.nl/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,140 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://procardio.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
https://procardio.nl/collections/draagtas-voor-de-aed, https://procardio.nl/pages/service-en-onderhoudspakket and https://procardio.nl/pages/service-en-onderhoud have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://procardio.nl/pages/service-en-onderhoudspakket and https://procardio.nl/pages/service-en-onderhoud have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
18 of 21 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 7 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 616 words of copy
The homepage carries about 616 words of visible text.
3 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Contact” and “Request a Call Back”.
2 short forms
2 short forms (5 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Meta Pixel and Microsoft Clarity (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at procardio-shop.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Powerful Form Builder · Tnc Terms Checkbox · Uppromote Affiliate · Ta Labels Badges · Ecomposer Builder · Microsoft Clarity · Inbox · Mega Callback · Affliate By Secomapp · Forms · Revenuehunt · Selleasy · 61f56232 · herokuapp.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on procardio-shop.com, including 16 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.