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prodiadental.com website review

Visit site (opens in a new tab)Reviewed 13 November 202644 issues · 93 checks

This review found 44 issues worth fixing on prodiadental.com, 11 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.5 sAug 1Nov 71.9 s
Show as table
DateReal-visitor load time (LCP)
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 22, 20261.9 s
Sep 19, 20262.0 s
Oct 10, 20261.7 s
Oct 17, 20261.5 s
Oct 24, 20261.7 s
Oct 31, 20261.9 s
Nov 7, 20261.9 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of prodiadental.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. prodiadental.com at 0.8 s0.8 s
  2. prodiadental.com at 1.6 s1.6 s
  3. prodiadental.com at 2.4 s2.4 s
  4. prodiadental.com at 3.2 s3.2 s
  5. prodiadental.com at 4.0 s4.0 s
  6. prodiadental.com at 4.8 s4.8 s
  7. prodiadental.com at 5.6 s5.6 s
  8. prodiadental.com at 6.4 s6.4 s

Speed

15 to fix39
  • Reduce unused JavaScript

    4.9 s · 1.6 MB

    About 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.9 s faster on a phone.

  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.9 s

    A phone's processor spends 6.9 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and zbcdn.net and others), adding 3.9 MB and 2.1 s of main-thread time.

  • Use efficient cache lifetimes

    900 ms · 292 KiB

    30 files are served with short cache lifetimes, so returning visitors download them again (292 KiB).

  • Render-blocking requests

    850 ms

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Reduce unused CSS

    450 ms · 159 KiB

    About 159 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 518 ms

    518 ms

    Google Tag Manager costs a phone 518 ms of main-thread work and 534 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 428 ms

    428 ms

    Google CDN costs a phone 428 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 386 KiB

    13 images could be 386 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • zbcdn.net adds 293 ms

    293 ms

    zbcdn.net costs a phone 293 ms of main-thread work and 260 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 206 ms

    206 ms

    Shopify costs a phone 206 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 288 ms. During a long task the page ignores taps.

  • zotabox.com adds 175 ms

    175 ms

    zotabox.com costs a phone 175 ms of main-thread work and 550 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,594 HTML elements

    The page has 1,594 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    60 ms · 19 KiB

    19 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 24.2 s

    24.2 s

    Your largest element takes 24.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “slider image slider_item_74YaVa”.

  • Time to Interactive: 35.0 s

    35.0 s

    The page becomes fully interactive after 35.0 s. Good is under 3.8 s.

  • Speed Index: 13.3 s

    13.3 s

    Visually, the page fills in at 13.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 948 ms

    948 ms

    Scripts block taps and scrolling for 948 ms in total while the page loads. Good is under 200 ms.

  • Real-user TTFB: 908 ms

    908 ms

    Real visitors wait 908 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • 40 images without width and height

    40 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

4 to fix52
  • Page weight: 7.0 MB in 436 requests

    7.0 MB

    Your homepage downloads 7.0 MB in 436 requests on a phone: scripts 3.8 MB (153), other files 1.2 MB (163) and images 1.2 MB (75). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Banner-1-1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 10 images below the first screen load straight away

    10 images further down the page (442 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 4 images far larger than shown

    82 KiB

    4 images are downloaded at several times the size a phone draws them, for example packs2.jpg at 1,381 px wide, shown at 366 px. Resized copies would save about 82 KiB.

  • About 2.0 g of CO₂ per visit

    1.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.98 g of CO₂e: 237.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 8292
  • 26 text elements with low contrast

    26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 39 images without alt text

    39 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (17 elements)

    All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8583
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “Prodia Dental | Premium Diamond Instruments Direct from the Manufactur”.

  • Meta description is long (170 characters)

    Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 82 internal links, 15 external

    The homepage links to 82 pages on prodiadental.com and 15 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Precision You Can Trust. Performance You Can Feel.”.

  • Canonical URL set

    The canonical URL is https://prodiadental.com/.

  • Structured data in place

    Structured data found: FAQPage, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://prodiadental.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,275 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://prodiadental.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    https://prodiadental.com/collections/z-series-polishers, https://prodiadental.com/collections/procedure-systems and https://prodiadental.com/pages/trade-shows have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://prodiadental.com/pages/trade-shows has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 5 small tap targets

    5 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Goaffpro is already loaded. This message prevents duplicate loading of the script. Kindly ignore.”.

  • 8 low-resolution images

    8 images are served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix95
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 885 words of copy

    The homepage carries about 885 words of visible text.

9 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Feel the control. Request a sample.”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Try Prodia”, “Request Your Sample” and “Contact Us”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 28 testimonial or review blocks, 1 customer or partner logo and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at prodiadental.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Price Panda Price Per Unit · Inbox · Zotabox Contact Form Builder · Forms · Restockrocket · chimpstatic.com · staq-cdn.com · designpackscdn.com · goaffpro.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 44 issues on prodiadental.com, including 23 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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