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productsthatcount.com website review

Visit site (opens in a new tab)Reviewed 6 November 202630 issues · 76 checks

This review found 30 issues worth fixing on productsthatcount.com, 10 of them high impact, across 76 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.2 sJun 6Sep 263.1 s
Show as table
DateReal-visitor load time (LCP)
Jun 6, 20262.3 s
Jun 13, 20262.4 s
Jun 20, 20262.5 s
Aug 8, 20262.9 s
Aug 15, 20262.9 s
Aug 22, 20262.8 s
Aug 29, 20262.9 s
Sep 5, 20262.8 s
Sep 12, 20262.8 s
Sep 19, 20263.0 s
Sep 26, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
126 ms76 msJun 6Sep 26120 ms
Show as table
DateReal-visitor tap response (INP)
Jun 6, 202689 ms
Jun 13, 202682 ms
Jun 20, 202682 ms
Aug 8, 2026104 ms
Aug 15, 2026108 ms
Aug 22, 202695 ms
Aug 29, 2026108 ms
Sep 5, 2026112 ms
Sep 12, 2026115 ms
Sep 26, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of productsthatcount.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. productsthatcount.com at 0.6 s0.6 s
  2. productsthatcount.com at 1.1 s1.1 s
  3. productsthatcount.com at 1.7 s1.7 s
  4. productsthatcount.com at 2.3 s2.3 s
  5. productsthatcount.com at 2.8 s2.8 s
  6. productsthatcount.com at 3.4 s3.4 s
  7. productsthatcount.com at 4.0 s4.0 s
  8. productsthatcount.com at 4.5 s4.5 s

Speed

8 to fix56
  • Render-blocking requests

    3.3 s

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, hu-manity.co and Hotjar and others), adding 851 KiB and 1.3 s of main-thread time.

  • Reduce unused JavaScript

    450 ms · 640 KiB

    About 640 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 916 ms

    916 ms

    Google Tag Manager costs a phone 916 ms of main-thread work and 527 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    730 ms · 118 KiB

    About 118 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 730 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 345 ms. During a long task the page ignores taps.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    231 KiB

    8 images could be 231 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify JavaScript

    150 ms · 20 KiB

    20 KiB could be saved by minifying JavaScript.

  • Minify CSS

    150 ms · 4 KiB

    4 KiB could be saved by minifying CSS.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Use efficient cache lifetimes

    55 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (55 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix64
  • Time to Interactive: 12.0 s

    12.0 s

    The page becomes fully interactive after 12.0 s. Good is under 3.8 s.

  • Total Blocking Time: 958 ms

    958 ms

    Scripts block taps and scrolling for 958 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 37% slower for real visitors

    +37%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 89 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 3.6 s

    3.6 s

    Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “A global non-profit network inspiring 500,000+ professional…”. Most of its time is element render delay (2.3 s).

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.49 g of CO₂e: 59.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.7 MB in 80 requests

    1.7 MB

    Your homepage downloads 1.7 MB in 80 requests on a phone: scripts 1,010 KiB (22), images 412 KiB (26) and fonts 184 KiB (2). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8490
  • Unlabelled dropdowns

    4 dropdowns have no label.

  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 7 images in the HTML carry an alt attribute.

  • 35 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is long (78 characters)

    Your title is 78 characters, so Google will cut it off around 60: “Research, Podcasts & Videos for Product Managers & Execs - Products That Count”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“A global non-profit network inspiring 500,000+ pr…” and “Cultivating Product”). One clear main headline is easier for people and search engines.

  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • 35 internal links, 22 external

    The homepage links to 35 pages on productsthatcount.com and 22 external pages.

6 checks passed
  • Meta description: 134 characters

    Your meta description is 134 characters: “Advance your career and transform your company with proven Product-Led Growth best practices and resources from top Pro…”.

  • Canonical URL set

    The canonical URL is https://productsthatcount.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://productsthatcount.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://productsthatcount.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (561 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix83
  • 1 page points its canonical at the homepage

    https://productsthatcount.com/resources declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and https://productsthatcount.com/resources all use the title “Research, Podcasts & Videos for Product Managers & Execs - Products T…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page slow to respond

    https://productsthatcount.com/doordash-pm-on-why-your-domain-expertise-matters-more-than-your-technical-skills took over 3 s to send its HTML from our server.

  • 11 internal pages checked

    We fetched 11 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 11 pages we checked loaded without an error.

  • Every page has a meta description

    All 11 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'length')”.

2 checks passed
  • Tap targets are thumb-sized

    13 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 510 words of copy

    The homepage carries about 510 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “JOIN US”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Join Us”, “Login/Register” and “JOIN OUR SUBSTACK”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at productsthatcount.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2025.

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager | Hotjar
Hosting
Cloudflare

Company

Headquarters
San Francisco

Upkeep, stack, hiring and company data from programmable.info

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This review found 30 issues on productsthatcount.com, including 16 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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