profilgruppen.se website review

45 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

3 images could be 526 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.8 s faster on a phone.

17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

About 714 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google CDN, Google Tag Manager and feedbucket.app and others), adding 1.5 MB and 816 ms of main-thread time.

Google CDN costs a phone 373 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 289 ms of main-thread work and 482 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

9 long tasks block the main thread while loading, the longest for 141 ms. During a long task the page ignores taps.

Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need.

About 33 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The page becomes fully interactive after 14.9 s. Good is under 3.8 s.

Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Vi är din partner för aluminiumprofiler och komponenter. Me…”. Most of its time is element render delay (2.4 s).

Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 294 ms in total while the page loads. Good is under 200 ms.

The layout shifts by 0.13 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

profilgruppen-illustration.png.webp weighs 526 KiB. On a phone connection a single image that size takes seconds.

Your homepage downloads 2.8 MB in 73 requests on a phone: scripts 1.5 MB (25), images 761 KiB (14) and other files 366 KiB (13). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example karriar.jpg.webp at 2,000 px wide, shown at 390 px. Resized copies would save about 40 KiB.

1 image further down the page (60 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 96.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must be contained by particular parents: 6 elements on the page fail this check, rated critical by axe-core.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

1 button has no accessible name, so screen readers announce just “button”.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

Your title is only 13 characters: “Profilgruppen”. Between 30 and 65 characters leaves room to say what you do and for whom.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 72 pages on profilgruppen.se and 5 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://www.profilgruppen.se/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.profilgruppen.se/kontakt, https://www.profilgruppen.se/vad-vi-gor/konstruktion, https://www.profilgruppen.se/vad-vi-gor/strangpressning and https://www.profilgruppen.se/vad-vi-gor/anodisering took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your longest form asks for 11 fields (3 required). Every extra field lowers completion.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 566 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 1 cookie (measured from a US location before any click).

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.