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prolitec.com website review

Visit site (opens in a new tab)Reviewed 21 October 202637 issues · 87 checks

This review found 37 issues worth fixing on prolitec.com, 13 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.7 s3.5 sMay 2Oct 174.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20264.1 s
May 9, 20264.3 s
May 16, 20264.3 s
May 23, 20264.2 s
May 30, 20264.0 s
Jun 6, 20263.9 s
Jun 13, 20263.9 s
Jun 20, 20263.9 s
Jun 27, 20263.9 s
Jul 4, 20264.3 s
Jul 11, 20264.2 s
Jul 18, 20264.3 s
Jul 25, 20264.5 s
Aug 1, 20264.2 s
Aug 8, 20264.0 s
Aug 15, 20264.0 s
Aug 22, 20263.8 s
Aug 29, 20263.6 s
Sep 5, 20263.7 s
Sep 12, 20263.6 s
Sep 19, 20263.6 s
Sep 26, 20263.7 s
Oct 3, 20263.6 s
Oct 10, 20264.2 s
Oct 17, 20264.5 s
Real-visitor tap response (INP)75th percentile, phones
138 ms109 msMay 2Oct 3121 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026130 ms
May 9, 2026130 ms
May 16, 2026135 ms
May 23, 2026129 ms
May 30, 2026129 ms
Jun 20, 2026125 ms
Jun 27, 2026125 ms
Jul 4, 2026122 ms
Jul 11, 2026116 ms
Jul 18, 2026119 ms
Jul 25, 2026120 ms
Aug 1, 2026124 ms
Aug 8, 2026121 ms
Aug 15, 2026124 ms
Sep 12, 2026112 ms
Sep 19, 2026117 ms
Sep 26, 2026121 ms
Oct 3, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of prolitec.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. prolitec.com at 0.5 s0.5 s
  2. prolitec.com at 0.9 s0.9 s
  3. prolitec.com at 1.4 s1.4 s
  4. prolitec.com at 1.8 s1.8 s
  5. prolitec.com at 2.3 s2.3 s
  6. prolitec.com at 2.7 s2.7 s
  7. prolitec.com at 3.2 s3.2 s
  8. prolitec.com at 3.6 s3.6 s

Speed

8 to fix53
  • Reduce unused JavaScript

    4.3 s · 877 KiB

    About 877 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.

  • Render-blocking requests

    1.9 s

    39 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53 (desktop: 71). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, TikTok and Google CDN and others), adding 1.4 MB and 754 ms of main-thread time.

  • Google Tag Manager adds 437 ms

    437 ms

    Google Tag Manager costs a phone 437 ms of main-thread work and 697 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 179 KiB

    11 images could be 179 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google CDN adds 86 ms

    86 ms

    Google CDN costs a phone 86 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 87 KiB

    About 87 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 72 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (72 KiB).

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 132 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    57 KiB

    Polyfills for old browsers add 57 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.3 s

    4.3 s

    Real visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.6 s

    4.6 s

    Real visitors see the first content after 4.6 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 21.2 s

    21.2 s

    Your largest element takes 21.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Scent your business Delivering coordinated, technology-enab…”.

  • Time to Interactive: 21.3 s

    21.3 s

    The page becomes fully interactive after 21.3 s. Good is under 3.8 s.

  • Speed Index: 10.3 s

    10.3 s

    Visually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Real-user TTFB: 948 ms

    948 ms

    Real visitors wait 948 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 316 ms

    316 ms

    Scripts block taps and scrolling for 316 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 130 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.1 s to 4.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.4 MB in 145 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 145 requests on a phone: scripts 1.9 MB (53), media 1.2 MB (1) and images 934 KiB (29). Under 2 MB keeps phones on slow connections fast.

  • 5 images below the first screen load straight away

    5 images further down the page (122 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.3 g of CO₂ per visit

    1.26 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.26 g of CO₂e: 150.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8093
  • 17 text elements with low contrast

    17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (21 elements)

    All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 34 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9290
  • Meta description is long (206 characters)

    Your meta description is 206 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 48 internal links, 10 external

    The homepage links to 48 pages on prolitec.com and 10 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Scent yourbusiness”.

  • Title: 30 characters

    Your title is a healthy 30 characters: “Commercial Scenting - Prolitec”.

  • Canonical URL set

    The canonical URL is https://prolitec.com/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://prolitec.com/post-sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://prolitec.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (845 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix98
  • 6 pages share a meta description

    https://prolitec.com/what-we-do, https://prolitec.com/odor-neutralizing-services, https://prolitec.com/blog and https://prolitec.com/prolitec-catalog use the same meta description. A description written for each page earns more clicks.

  • 1 page with very little text

    https://prolitec.com/prolitec-catalog has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 14 internal pages checked

    We fetched 14 pages linked from your homepage and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 14 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 10071
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=52004359&tm=gtm002&Ver=2&mid=ca9d0356-73e3-4ef4-865e-d7a69641a8fc&bo=1&sid=d1e0a360cd9d11f1afa28547cbcb96d7&vid=d1e0c530cd9d11f1b4b48deb0bc2779c&vids=1&msclkid=N&gtm_t.

  • 6 small tap targets

    6 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix61
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • A 16-field form

    Your longest form asks for 16 fields (8 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 211 words

    The homepage has only about 211 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “INQUIRE TODAY”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact”, “Order Portal” and “Inquire Today”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at prolitec.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on prolitec.com, including 17 speed issues, 3 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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