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proovtest.com website review

Visit site (opens in a new tab)Reviewed 8 November 202632 issues · 83 checks

This review found 32 issues worth fixing on proovtest.com, 12 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.0 sMay 16Oct 312.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.1 s
May 30, 20262.2 s
Jun 6, 20262.3 s
Jun 13, 20262.5 s
Jun 20, 20262.6 s
Jun 27, 20262.7 s
Jul 4, 20262.6 s
Jul 11, 20262.5 s
Jul 18, 20262.4 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.2 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.2 s
Sep 5, 20262.4 s
Sep 12, 20262.6 s
Sep 19, 20262.7 s
Sep 26, 20262.7 s
Oct 3, 20262.8 s
Oct 10, 20262.8 s
Oct 17, 20262.8 s
Oct 24, 20262.7 s
Oct 31, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
205 ms111 msMay 16Oct 31122 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026163 ms
May 23, 2026162 ms
May 30, 2026170 ms
Jun 6, 2026177 ms
Jun 13, 2026184 ms
Jun 20, 2026193 ms
Jun 27, 2026194 ms
Jul 4, 2026193 ms
Jul 11, 2026192 ms
Jul 18, 2026188 ms
Jul 25, 2026186 ms
Aug 1, 2026184 ms
Aug 8, 2026180 ms
Aug 15, 2026178 ms
Aug 22, 2026177 ms
Aug 29, 2026175 ms
Sep 5, 2026169 ms
Sep 12, 2026159 ms
Sep 19, 2026144 ms
Sep 26, 2026130 ms
Oct 3, 2026126 ms
Oct 10, 2026122 ms
Oct 17, 2026124 ms
Oct 24, 2026125 ms
Oct 31, 2026122 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of proovtest.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. proovtest.com at 0.4 s0.4 s
  2. proovtest.com at 0.8 s0.8 s
  3. proovtest.com at 1.1 s1.1 s
  4. proovtest.com at 1.5 s1.5 s
  5. proovtest.com at 1.9 s1.9 s
  6. proovtest.com at 2.3 s2.3 s
  7. proovtest.com at 2.6 s2.6 s
  8. proovtest.com at 3.0 s3.0 s

Speed

11 to fix58
  • Reduce unused JavaScript

    2.8 s · 695 KiB

    About 695 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.8 s faster on a phone.

  • Use efficient cache lifetimes

    2.3 s · 455 KiB

    38 files are served with short cache lifetimes, so returning visitors download them again (455 KiB).

  • Render-blocking requests

    1.0 s

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • 3,076 HTML elements

    The page has 3,076 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Reviews.io, Klaviyo and Google Tag Manager and others), adding 1.4 MB and 531 ms of main-thread time.

  • Improve image delivery

    350 ms · 221 KiB

    7 images could be 221 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Legacy JavaScript

    300 ms · 63 KiB

    Polyfills for old browsers add 63 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reviews.io adds 137 ms

    137 ms

    Reviews.io costs a phone 137 ms of main-thread work and 385 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 102 ms

    102 ms

    Klaviyo costs a phone 102 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 51 KiB

    About 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 11 KiB

    11 KiB could be saved by minifying JavaScript.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 105 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 17.2 s

    17.2 s

    Your largest element takes 17.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A woman checks her phone while standing by a marble counter…”.

  • Time to Interactive: 17.9 s

    17.9 s

    The page becomes fully interactive after 17.9 s. Good is under 3.8 s.

  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.1 s

    4.1 s

    The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 95 ms

    95 ms

    Real visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 427 ms

    427 ms

    Real visitors wait 427 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 163 ms to 122 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 109 ms

    109 ms

    Scripts block the page for only 109 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.032

    0.032

    The layout barely moves while loading (CLS 0.032, good is under 0.1).

Images and page weight

2 to fix83
  • Page weight: 3.6 MB in 330 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 330 requests on a phone: scripts 1.6 MB (118), other files 901 KiB (130) and images 630 KiB (29). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    proov-hero-mobile-web.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (84 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (67 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    1.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 121.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8494
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • 18 links without text

    18 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (21 elements).

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9297
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 59 internal links, 14 external

    The homepage links to 59 pages on proovtest.com and 14 external pages.

7 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Our medical-quality fertility diagnostic testing and support can increase your chances of pregnancy by up to 75%. Get p…”.

  • One H1 headline

    Your main headline reads: “Identify. Monitor. Manage.”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Proov Test | Fertility Tests | Hormone Support | Official Site”.

  • Canonical URL set

    The canonical URL is https://proovtest.com/.

  • Structured data in place

    Structured data found: Corporation, FAQPage, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://proovtest.com/sitemap.xml.

AI search readiness

1 to fix88
  • Some text only appears after JavaScript runs

    54%

    The HTML your server sends has 1,047 of the 1,938 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://proovtest.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://proovtest.com/pages/product-quiz and https://proovtest.com/pages/reviews have no meta description, so Google writes the search snippet from whatever text it finds.

  • 9 pages without an H1

    https://proovtest.com/collections/shop-all, https://proovtest.com/pages/how-it-works, https://proovtest.com/pages/about-proov, https://proovtest.com/pages/contact-us, https://proovtest.com/pages/product-quiz and https://proovtest.com/pages/quiz and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 4 small tap targets

    4 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • About 1,938 words of copy

    The homepage carries about 1,938 words of visible text.

5 checks passed
  • 10 calls to action

    The homepage has 10 calls to action, for example “Shop”, “Contact” and “contact our customer experience team”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at proovtest.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Eg Auto Add To Cart · Rebuy Personalization Engine · Tolstoy · Impact Com · Klaviyo Email Marketing Sms · Reviews Co Uk Product And Merchant Review Collection · rechargecdn.com · gorgias.chat · nfcube.com · goaffpro.com · getredo.com · electricsms.com · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Boulder

Upkeep, stack, hiring and company data from programmable.info

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