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protein.it website review
Visit site (opens in a new tab)Reviewed 11 November 202630 issues · 76 checks
This review found 30 issues worth fixing on protein.it, 8 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #67,002 of 109,350 reviewed websitesbeats 34%
- #42,978 of 61,859 online storesbeats 26%
- #40,774 of 56,401 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.9 s · 438 KiBAbout 438 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Main-thread work: 6.4 s
A phone's processor spends 6.4 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,532 HTML elements
The page has 3,532 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (protein.com, loox.io and Klarna and others), adding 952 KiB and 1.1 s of main-thread time.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
protein.com adds 570 ms
570 msprotein.com costs a phone 570 ms of main-thread work and 7 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
440 ms · 51 KiBAbout 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 440 ms faster on a phone.
Render-blocking requests
400 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.
Shopify adds 47 ms
47 msShopify costs a phone 47 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 65 KiB11 files are served with short cache lifetimes, so returning visitors download them again (65 KiB).
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 145 ms. During a long task the page ignores taps.
Improve image delivery
52 KiB5 images could be 52 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
13 KiB13 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 11.3 s
11.3 sYour largest element takes 11.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 13.2 s
13.2 sThe page becomes fully interactive after 13.2 s. Good is under 3.8 s.
Speed Index: 5.7 s
5.7 sVisually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
Total Blocking Time: 247 ms
247 msScripts block taps and scrolling for 247 ms in total while the page loads. Good is under 200 ms.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.9 MB in 255 requests
2.9 MBYour homepage downloads 2.9 MB in 255 requests on a phone: scripts 1.1 MB (72), other files 774 KiB (94) and images 759 KiB (66). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
mobile_banners_January_2026_23.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image below the first screen load straight away
1 image further down the page (28 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.82 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 98.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
13 text elements with low contrast
13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
19 links without text
19 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (10 elements)
ARIA role should be appropriate for the element: 10 elements on the page fail this check, rated minor by axe-core.
Table header text should not be empty (1 element)
Table header text should not be empty: 1 element on the page fails this check, rated minor by axe-core.
<td> elements in a large <table> do not have table headers.
<td> elements in a large <table> do not have table headers. (1 element).
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
2 H1 headlines
There are 2 <h1> headlines (“” and “Just started your GLP-1 Journey?”). One clear main headline is easier for people and search engines.
124 internal links, 5 external
The homepage links to 124 pages on protein.it and 5 external pages.
6 checks passed
Title: 39 characters
Your title is a healthy 39 characters: “Strength for Every Woman. – Protein.com”.
Canonical URL set
The canonical URL is https://protein.it/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://protein.it/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,517 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://protein.it/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
https://protein.it/collections/all-products, https://protein.it/collections/powder, https://protein.it/collections/supplements-vitamins and https://protein.it/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages slow to respond
https://protein.it/collections/all-products and https://protein.it/collections/powder took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
23 small tap targets
23 of 90 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 728 words of copy
The homepage carries about 728 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “START YOUR NEW ROUTINE THIS AUTUMN!”.
11 calls to action
The homepage has 11 calls to action, for example “START YOUR NEW ROUTINE THIS AUTUMN!”, “Shop All” and “Shop all bestsellers”.
24 short forms
24 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: a star rating and “1.58M+ customers”.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at protein.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Triplewhale · Forms · nfcube.com · richpanel.com · loox.io · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on protein.it, including 14 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.