prothomalo.com website review

About 852 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

Google/Doubleclick Ads costs a phone 1.3 s of main-thread work and 859 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 1.0 s of main-thread work and 511 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 30. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 8.7 s on main-thread work while loading, 5.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google/Doubleclick Ads, Google Tag Manager and Facebook and others), adding 1.9 MB and 3.2 s of main-thread time.

25 files are served with short cache lifetimes, so returning visitors download them again (520 KiB).

Facebook costs a phone 466 ms of main-thread work and 270 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 427 ms. During a long task the page ignores taps.

About 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 10 ms faster on a phone.

1 image could be 34 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 12.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “গতকাল শনিবার মিরপুর–১০ নম্বর মোড়ে সড়ক অবরোধ করেছিলেন কয়েকটি…”.

The page becomes fully interactive after 22.0 s. Good is under 3.8 s.

Scripts block taps and scrolling for 2.7 s in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

Real visitors wait 228 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 225 ms to 234 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.3 MB in 130 requests on a phone: scripts 2.0 MB (43), other files 468 KiB (50) and HTML 417 KiB (11). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h4 and h1 → h3), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (25 elements).

Your title is only 28 characters: “প্রথম আলো | বাংলা নিউজ পেপার”. Between 30 and 65 characters leaves room to say what you do and for whom.

Structured data found (BreadcrumbList, Organization and Website) but with 1 problem, for example “Organization: missing name”.

The homepage links to 144 pages on prothomalo.com and 2 external pages.

There is no https://www.prothomalo.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.prothomalo.com/bangladesh, https://www.prothomalo.com/politics, https://www.prothomalo.com/world, https://www.prothomalo.com/business, https://www.prothomalo.com/opinion and https://www.prothomalo.com/sports and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.prothomalo.com/collection/latest, https://www.prothomalo.com/bangladesh, https://www.prothomalo.com/politics, https://www.prothomalo.com/world, https://www.prothomalo.com/business and https://www.prothomalo.com/opinion and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

16 of 46 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 13 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.