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prs-pooling.com website review

Visit site (opens in a new tab)Reviewed 23 October 202633 issues · 80 checks

This review found 33 issues worth fixing on prs-pooling.com, 14 of them high impact, across 80 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of prs-pooling.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. prs-pooling.com at 0.6 s0.6 s
  2. prs-pooling.com at 1.2 s1.2 s
  3. prs-pooling.com at 1.8 s1.8 s
  4. prs-pooling.com at 2.4 s2.4 s
  5. prs-pooling.com at 2.9 s2.9 s
  6. prs-pooling.com at 3.5 s3.5 s
  7. prs-pooling.com at 4.1 s4.1 s
  8. prs-pooling.com at 4.7 s4.7 s

Speed

13 to fix35
  • Improve image delivery

    3.2 s · 4.1 MB

    9 images could be 4.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.2 s faster on a phone.

  • Use efficient cache lifetimes

    1.8 s · 2.7 MB

    44 files are served with short cache lifetimes, so returning visitors download them again (2.7 MB).

  • Reduce unused JavaScript

    2.3 s · 768 KiB

    About 768 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35 (desktop: 55). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Usercentrics CMP and others), adding 1.6 MB and 1.6 s of main-thread time.

  • YouTube adds 854 ms

    854 ms

    YouTube costs a phone 854 ms of main-thread work and 958 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    760 ms · 152 KiB

    About 152 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 760 ms faster on a phone.

  • Render-blocking requests

    450 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Font display

    350 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 350 ms).

  • Google Tag Manager adds 305 ms

    305 ms

    Google Tag Manager costs a phone 305 ms of main-thread work and 303 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 317 ms. During a long task the page ignores taps.

  • Usercentrics CMP adds 275 ms

    275 ms

    Usercentrics CMP costs a phone 275 ms of main-thread work and 225 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 35 KiB

    Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Duplicated JavaScript

    7 KiB

    7 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix44
  • Largest Contentful Paint: 23.3 s

    23.3 s

    Your largest element takes 23.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “220523 55 PRS 01662”.

  • Time to Interactive: 30.4 s

    30.4 s

    The page becomes fully interactive after 30.4 s. Good is under 3.8 s.

  • First Contentful Paint: 6.6 s

    6.6 s

    The first text or image appears after 6.6 s on a phone. Good is under 1.8 s.

  • Speed Index: 12.8 s

    12.8 s

    Visually, the page fills in at 12.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 905 ms

    905 ms

    Scripts block taps and scrolling for 905 ms in total while the page loads. Good is under 200 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 6.9 MB in 99 requests

    6.9 MB

    Your homepage downloads 6.9 MB in 99 requests on a phone: images 4.8 MB (28), scripts 1.5 MB (32) and fonts 372 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 2.8 MB together. On a phone connection a single image that size takes seconds.

  • 5 images far larger than shown

    1.7 MB

    5 images are downloaded at several times the size a phone draws them, for example prs25_110315251002393svs_svs-1.jpg at 4,488 px wide, shown at 358 px. Resized copies would save about 1.7 MB.

  • 9 images in older formats

    9 images (4.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 7 images below the first screen load straight away

    7 images further down the page (4.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.0 g of CO₂ per visit

    1.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.96 g of CO₂e: 235.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fixGoogle 9597
  • 20 text elements with low contrast

    20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 13 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • Title is short (23 characters)

    Your title is only 23 characters: “PRS | PRS Return System”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 30 internal links, 1 external

    The homepage links to 30 pages on prs-pooling.com and 1 external page.

6 checks passed
  • Meta description: 92 characters

    Your meta description is 92 characters: “The polymer industry's own provider of circular, cost efficient pallet pooling services.”.

  • One H1 headline

    Your main headline reads: “We supply. We collect. We reuse. The polymer industry's own provider of circular, cost efficiënt pallet pooling service…”.

  • Canonical URL set

    The canonical URL is https://www.prs-pooling.com/.

  • Structured data in place

    Structured data found: BreadcrumbList and Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.prs-pooling.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, description and contact details; logo and sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (607 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.prs-pooling.com/llms.txt (7 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Loading the image 'https://c.bing.com/c.gif?ctsa=mr&CtsSyncId=31BC29A283054184BF753B456285C027&RedC=c.clarity.ms&MXFR=1…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    20 of 22 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 605 words of copy

    The homepage carries about 605 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact” and “Start calculator”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact”, “Start calculator” and “Get in touch for pallet collection!”.

  • Analytics in place

    Analytics detected: Google Tag Manager, LinkedIn Insight and Cloudflare Web Analytics.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Microsoft Clarity (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at prs-pooling.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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