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psicustom.com website review

Visit site (opens in a new tab)Reviewed 9 November 202630 issues · 89 checks

This review found 30 issues worth fixing on psicustom.com, 8 of them high impact, across 89 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of psicustom.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. psicustom.com at 0.7 s0.7 s
  2. psicustom.com at 1.5 s1.5 s
  3. psicustom.com at 2.2 s2.2 s
  4. psicustom.com at 2.9 s2.9 s
  5. psicustom.com at 3.7 s3.7 s
  6. psicustom.com at 4.4 s4.4 s
  7. psicustom.com at 5.1 s5.1 s
  8. psicustom.com at 5.8 s5.8 s

psicustom.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix59
  • Improve image delivery

    1.5 s · 1.0 MB

    12 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.

  • Render-blocking requests

    1.1 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    640 ms · 139 KiB

    About 139 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 640 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 55 KiB

    About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 702 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 155 ms

    155 ms

    Shopify costs a phone 155 ms of main-thread work and 454 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Shopify, Google Tag Manager and nfcube.com and others), adding 670 KiB and 219 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 61 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    25 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (25 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix47
  • Largest Contentful Paint: 10.1 s

    10.1 s

    Your largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 10.3 s

    10.3 s

    The page becomes fully interactive after 10.3 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.286

    0.286

    The layout shifts by 0.286 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 3.4 s

    3.4 s

    Visually, the page fills in at 3.4 s (Speed Index). Good is under 3.4 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 11 ms

    11 ms

    Scripts block the page for only 11 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix58
  • 5 images far larger than shown

    604 KiB

    5 images are downloaded at several times the size a phone draws them, for example IslandBlue_W_Front.png at 1,024 px wide, shown at 176 px. Resized copies would save about 604 KiB.

  • Page weight: 3.2 MB in 333 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 333 requests on a phone: images 1.4 MB (21), other files 947 KiB (159) and scripts 652 KiB (126). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    PH_Collection_Banner.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.9 g of CO₂ per visit

    0.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 9194
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (25 elements)

    All page content should be contained by landmarks: 25 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 22 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (60 characters)

    Your meta description is only 60 characters: “Shop Triathlon Lifestyle Apparel, gears and related products”. 70 to 160 characters is enough to sell the click.

  • 2 H1 headlines

    There are 2 <h1> headlines (“.logo_image { max-height: unset!important; width:…” and “.logo_image { max-height: unset!important; width:…”). One clear main headline is easier for people and search engines.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 79 internal links, 8 external

    The homepage links to 79 pages on psicustom.com and 8 external pages.

5 checks passed
  • Title: 56 characters

    Your title is a healthy 56 characters: “PSI Custom - Triathlon Apparel – PSI Custom Retail Store”.

  • Canonical URL set

    The canonical URL is https://www.psicustom.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.psicustom.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 6 pages without a meta description

    /collections/triathlon-1, /collections/cycling, /collections/accessories, /collections/ph-collection, /collections/on-sale and /pages/specification have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /pages/copy-of-triathlon-philippines-national-kit-uniform has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /pages/specification has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 25 small tap targets

    25 of 55 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://instagram.com/psicustom.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (psicustom.com).

  • Valid certificate (48 days left)

    The certificate from Let's Encrypt · YE1 verifies for psicustom.com and is valid for another 48 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://psicustom.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 37 links work

    All 37 links checked from your homepage (33 internal, 4 external) answered without errors.

Domain and trust

  • DNSSEC is off

    psicustom.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 14 years old

    14 years

    psicustom.com was registered in Nov 2011 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for psicustom.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Nov 2027

    psicustom.com is registered until Nov 2027.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 125 words

    The homepage has only about 125 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “PSI Shop”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “PSI Shop”, “How To Order” and “Templates / Download”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be psicustom.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a mx include:websitewelcome.com include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 30 issues on psicustom.com, including 11 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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