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psmuseum.org website review

Visit site (opens in a new tab)Reviewed 19 October 202640 issues · 88 checks

This review found 40 issues worth fixing on psmuseum.org, 11 of them high impact, across 88 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.6 sApr 25Oct 101.9 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20261.8 s
May 2, 20261.8 s
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.7 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
71 ms64 msApr 25Oct 1069 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 202670 ms
May 2, 202670 ms
May 9, 202670 ms
May 16, 202670 ms
May 23, 202670 ms
May 30, 202670 ms
Jun 6, 202670 ms
Jun 13, 202670 ms
Jun 20, 202670 ms
Jun 27, 202670 ms
Jul 4, 202670 ms
Jul 11, 202670 ms
Jul 18, 202670 ms
Jul 25, 202670 ms
Aug 1, 202670 ms
Aug 8, 202670 ms
Aug 15, 202668 ms
Aug 22, 202667 ms
Aug 29, 202665 ms
Sep 5, 202666 ms
Sep 12, 202668 ms
Sep 19, 202667 ms
Sep 26, 202669 ms
Oct 3, 202668 ms
Oct 10, 202669 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of psmuseum.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. psmuseum.org at 1.0 s1.0 s
  2. psmuseum.org at 2.0 s2.0 s
  3. psmuseum.org at 3.0 s3.0 s
  4. psmuseum.org at 4.1 s4.1 s
  5. psmuseum.org at 5.1 s5.1 s
  6. psmuseum.org at 6.1 s6.1 s
  7. psmuseum.org at 7.1 s7.1 s
  8. psmuseum.org at 8.1 s8.1 s

Speed

8 to fix60
  • Use efficient cache lifetimes

    4.2 s · 2.0 MB

    31 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).

  • Improve image delivery

    1.1 s · 857 KiB

    17 images could be 857 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Reduce unused JavaScript

    1.5 s · 298 KiB

    About 298 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60 (desktop: 79). Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 323 ms

    323 ms

    Google Tag Manager costs a phone 323 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    300 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 267 ms. During a long task the page ignores taps.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Tag Manager, ActiveCampaign and Ensighten and others), adding 323 KiB and 338 ms of main-thread time.

  • Reduce unused CSS

    200 ms · 27 KiB

    About 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 200 ms faster on a phone.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 652 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.7 s

    10.7 s

    Your largest element takes 10.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below. Most of its time is element render delay (5.6 s).

  • Speed Index: 10.3 s

    10.3 s

    Visually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 11.2 s

    11.2 s

    The page becomes fully interactive after 11.2 s. Good is under 3.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 285 ms

    285 ms

    Scripts block taps and scrolling for 285 ms in total while the page loads. Good is under 200 ms.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 70 ms to 69 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 65 ms

    65 ms

    Real visitors wait 65 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix65
  • Page weight: 2.3 MB in 39 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 39 requests on a phone: images 1.6 MB (24), scripts 574 KiB (7) and fonts 65 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 10 images in older formats

    10 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images far larger than shown

    384 KiB

    4 images are downloaded at several times the size a phone draws them, for example thumb__1544_0_0_0_auto.jpg at 1,544 px wide, shown at 320 px. Resized copies would save about 384 KiB.

  • About 0.6 g of CO₂ per visit

    0.65 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 77.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

7 to fixGoogle 9492
  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h5 and h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8280
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 7 H1 headlines

    There are 7 <h1> headlines (“Lita Albuquerque: Cosmic Land”, “” and “Found Objects and Objects in Art”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (162 characters)

    Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 8 links with vague text

    8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 157 internal links, 10 external

    The homepage links to 157 pages on psmuseum.org and 10 external pages.

4 checks passed
  • Title: 52 characters

    Your title is a healthy 52 characters: “Palm Springs Art Museum | Transformative Experiences”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.psmuseum.org/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.psmuseum.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (865 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix69
  • 1 linked page is broken

    Your homepage links to https://www.psmuseum.org/visit/aluminaire, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 14 pages share a meta description

    https://www.psmuseum.org/join-give/memb, https://www.psmuseum.org/visit, https://www.psmuseum.org/visit/psam, https://www.psmuseum.org/events/venue/annenberg-theater, https://www.psmuseum.org/about/shop and https://www.psmuseum.org/visit/tours/tour-psam and 8 others use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://www.psmuseum.org/events/programs-events has no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    https://www.psmuseum.org/visit, https://www.psmuseum.org/visit/psam and https://www.psmuseum.org/events/venue/annenberg-theater took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10084
  • 1 broken image

    1 image failed to load on a phone, for example https://www.psmuseum.org/.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    80 of 84 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 12 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 622 words of copy

    The homepage carries about 622 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Buy Tickets” and “Contact Us”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Buy Tickets”, “JOIN - RENEW - GIFT” and “Livs Palm Springs Learn more”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at psmuseum.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
OctoberCMS
Framework
Bootstrap
Analytics
Google Analytics

Company

Founded
1938

Upkeep, stack, hiring and company data from programmable.info

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