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pucci.com website review

Visit site (opens in a new tab)Reviewed 8 November 202639 issues · 106 checks

This review found 39 issues worth fixing on pucci.com, 15 of them high impact, across 106 checks. The most urgent: hcaptcha.com adds 2.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.4 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.6 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.5 s
Jun 27, 20262.5 s
Jul 4, 20262.6 s
Jul 11, 20262.5 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.7 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Sep 26, 20262.8 s
Oct 3, 20262.7 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
401 ms284 msMay 16Oct 31297 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026311 ms
May 23, 2026304 ms
May 30, 2026309 ms
Jun 6, 2026310 ms
Jun 13, 2026321 ms
Jun 20, 2026341 ms
Jun 27, 2026352 ms
Jul 4, 2026373 ms
Jul 11, 2026380 ms
Jul 18, 2026380 ms
Jul 25, 2026382 ms
Aug 1, 2026379 ms
Aug 8, 2026378 ms
Aug 15, 2026376 ms
Aug 22, 2026375 ms
Aug 29, 2026379 ms
Sep 5, 2026387 ms
Sep 12, 2026384 ms
Sep 19, 2026374 ms
Sep 26, 2026364 ms
Oct 3, 2026335 ms
Oct 10, 2026322 ms
Oct 17, 2026313 ms
Oct 24, 2026306 ms
Oct 31, 2026297 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pucci.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pucci.com at 1.7 s1.7 s
  2. pucci.com at 3.5 s3.5 s
  3. pucci.com at 5.2 s5.2 s
  4. pucci.com at 7.0 s7.0 s
  5. pucci.com at 8.7 s8.7 s
  6. pucci.com at 10.5 s10.5 s
  7. pucci.com at 12.2 s12.2 s
  8. pucci.com at 14.0 s14.0 s

pucci.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix33
  • hcaptcha.com adds 2.7 s

    2.7 s

    hcaptcha.com costs a phone 2.7 s of main-thread work and 4.4 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.5 s

    21 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Main-thread work: 10.7 s

    A phone's processor spends 10.7 s on main-thread work while loading, 6.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5,209 HTML elements

    The page has 5,209 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hcaptcha.com, Shopify and Google CDN and others), adding 8.1 MB and 4.3 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 2.0 MB

    About 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Shopify adds 726 ms

    726 ms

    Shopify costs a phone 726 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 665 KiB

    37 files are served with short cache lifetimes, so returning visitors download them again (665 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 495 ms. During a long task the page ignores taps.

  • Google CDN adds 285 ms

    285 ms

    Google CDN costs a phone 285 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 121 ms

    121 ms

    Klaviyo costs a phone 121 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    83 KiB

    Polyfills for old browsers add 83 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    76 KiB

    76 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    73 KiB

    About 73 KiB of CSS is downloaded but never applied on this page.

  • Improve image delivery

    37 KiB

    2 images could be 37 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Duplicated JavaScript

    23 KiB

    23 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 11.7 s

    11.7 s

    Your largest element takes 11.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Image banner”.

  • Speed Index: 24.2 s

    24.2 s

    Visually, the page fills in at 24.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 63.7 s

    63.7 s

    The page becomes fully interactive after 63.7 s. Good is under 3.8 s.

  • Total Blocking Time: 1.9 s

    1.9 s

    Scripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 203 ms

    203 ms

    Real visitors wait 203 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 917 ms

    917 ms

    Real visitors wait 917 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 311 ms to 297 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.037

    0.037

    The layout barely moves while loading (CLS 0.037, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 11.7 MB in 560 requests

    11.7 MB

    Your homepage downloads 11.7 MB in 560 requests on a phone: scripts 6.8 MB (146), other files 2.0 MB (314) and HTML 1.8 MB (12). Under 2 MB keeps phones on slow connections fast.

  • About 3.3 g of CO₂ per visit

    3.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.33 g of CO₂e: 399.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9192
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 14 form fields without a label

    14 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 276 internal links, 10 external

    The homepage links to 276 pages on pucci.com and 10 external pages.

8 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “Explore the World of PUCCI and purchase online our latest collections at the official online store and enjoy free inter…”.

  • One H1 headline

    Your main headline reads: “PUCCI Official Online Store”.

  • Title: 32 characters

    Your title is a healthy 32 characters: “PUCCI | Official Online Boutique”.

  • Canonical URL set

    The canonical URL is https://www.pucci.com/en-us.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pucci.com/sitemap_products_1.xml?from=7699463405723&to=8728532189339.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

1 to fix95
  • 8 pages without an H1

    /en-us/collections/new-in, /en-us/products/jacket-with-printed-details-6urb206u600999, /en-us/products/fiamme-print-skinny-pants-6urt816u926p12, /en-us/products/fiamme-print-diagonal-bistretch-dress-6uri666u876082, /en-us/products/stella-mono-earring-6ual226u250n10 and /en-us/products/fiamme-print-halter-top-6urm426u871081 and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 81 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    8 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 8 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 11 small tap targets

    11 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 2 redirects before the homepage

    Opening https://pucci.com goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (pucci.com).

  • Valid certificate (61 days left)

    The certificate from Let's Encrypt · YE2 verifies for pucci.com and is valid for another 61 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://pucci.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

  • DNSSEC is off

    pucci.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 30 years old

    30 years

    pucci.com was registered in Jun 1996 through Register.com - Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for pucci.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Jun 2027

    pucci.com is registered until Jun 2027.

Content and conversion

4 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 147 words

    The homepage has only about 147 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact Us” and “Track your order”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a mx include:_shortspf.launchmetrics.com include:spf.protection.outlook.com include:spf-0024c501.pphosted.com ip…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo, Meta Pixel, Microsoft Ads and TikTok Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies, 2 of them by other companies (measured from a US location before any click).

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

  • Swym Wishlist Plus · problem reported Oct 2026attackers planted code in its settings that sent shoppers who pressed Checkout to a fake checkout page taking card details. What to do: make sure it's on version 7.0.18 or later, check its settings for code or HTML you didn't add, and test checkout in a private window.

Your store uses an app that was used in an attack. That is not a sign you were hit: check the app as described.

Apps your storefront loads

Onetrust Consent Management · Pixee Facebook Pixel · Xgen Ai · Helium Customer Fields · Eg Auto Add To Cart · Klaviyo Email Marketing Sms · Sortd Merchandiser · Xgen Product Recommendations · Swym Wishlist Plus · gropulse.com · global-e.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Founded
1940
Headquarters
Florence

Upkeep, stack, hiring and company data from programmable.info

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