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puptopro.com website review
Visit site (opens in a new tab)Reviewed 12 November 202632 issues · 74 checks
This review found 32 issues worth fixing on puptopro.com, 9 of them high impact, across 74 checks. The most urgent: 4,528 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #71,652 of 108,423 reviewed websitesbeats 30%
- #45,601 of 61,494 online storesbeats 22%
- #43,135 of 56,117 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
Speed
4,528 HTML elements
The page has 4,528 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
7 third-party services on the page
7 third-party services load with your homepage (replocdn.com, Shopify and Klaviyo and others), adding 1.5 MB and 690 ms of main-thread time.
Render-blocking requests
650 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 483 ms. During a long task the page ignores taps.
Improve image delivery
460 KiB14 images could be 460 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
replocdn.com adds 309 ms
309 msreplocdn.com costs a phone 309 ms of main-thread work and 445 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.1 s
A phone's processor spends 3.1 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 216 ms
216 msShopify costs a phone 216 ms of main-thread work and 473 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 151 ms
151 msKlaviyo costs a phone 151 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
236 KiBAbout 236 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
50 ms · 21 KiB6 files are served with short cache lifetimes, so returning visitors download them again (21 KiB).
Legacy JavaScript
36 KiBPolyfills for old browsers add 36 KiB JavaScript that modern phones do not need.
Reduce unused CSS
21 KiBAbout 21 KiB of CSS is downloaded but never applied on this page.
Minify CSS
10 KiB10 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 6.5 s
6.5 sYour largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 14.4 s
14.4 sThe page becomes fully interactive after 14.4 s. Good is under 3.8 s.
Speed Index: 6.2 s
6.2 sVisually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 603 ms
603 msScripts block taps and scrolling for 603 ms in total while the page loads. Good is under 200 ms.
22 images without width and height
22 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.005
0.005The layout barely moves while loading (CLS 0.005, good is under 0.1).
Images and page weight
Page weight: 3.2 MB in 295 requests
3.2 MBYour homepage downloads 3.2 MB in 295 requests on a phone: scripts 1.0 MB (95), other files 895 KiB (143) and images 810 KiB (25). Under 2 MB keeps phones on slow connections fast.
8 images below the first screen load straight away
8 images further down the page (337 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
38 KiB1 image is downloaded at several times the size a phone draws it, for example reactivebundlepic.png at 820 px wide, shown at 171 px. Resized copies would save about 38 KiB.
About 0.9 g of CO₂ per visit
0.91 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
42 text elements with low contrast
42 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA commands must have an accessible name (13 elements)
ARIA commands must have an accessible name: 13 elements on the page fail this check, rated serious by axe-core.
14 images without alt text
14 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (13 elements)
ARIA role should be appropriate for the element: 13 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (8 characters)
Your title is only 8 characters: “PuptoPro”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (278 characters)
Your meta description is 278 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
12 internal links, 1 external
The homepage links to 12 pages on puptopro.com and 1 external page.
5 checks passed
Canonical URL set
The canonical URL is https://puptopro.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://puptopro.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,531 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://puptopro.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
6 pages without a meta description
https://puptopro.com/collections/all, https://puptopro.com/policies/shipping-policy, https://puptopro.com/policies/refund-policy, https://puptopro.com/policies/privacy-policy, https://puptopro.com/policies/terms-of-service and https://puptopro.com/policies/contact-information have no meta description, so Google writes the search snippet from whatever text it finds.
7 internal pages checked
We fetched 7 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
6 pages of 7 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
44 of 44 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: “18,000+ Happy Customers”. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 311 words of copy
The homepage carries about 311 words of visible text.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact information”.
19 short forms
19 short forms (1 field at most) are right on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at puptopro.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Judge Me Reviews · Aftersell · Upcart · Essential Icon Badge Banners · luckyorange.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on puptopro.com, including 15 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.