purdey.com website review

Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 8.4 s on main-thread work while loading, 5.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google CDN, Vimeo and Google Tag Manager and others), adding 11.0 MB and 2.4 s of main-thread time.

Vimeo costs a phone 517 ms of main-thread work and 9.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

17 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

About 1.3 MB of JavaScript is downloaded but never used on this page.

Google CDN costs a phone 641 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

Google Tag Manager costs a phone 419 ms of main-thread work and 130 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Facebook costs a phone 363 ms of main-thread work and 229 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 321 ms. During a long task the page ignores taps.

16 files are served with short cache lifetimes, so returning visitors download them again (315 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

About 24 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 24.3 s. Good is under 3.8 s.

Scripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.238 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Your largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

8 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 103 ms to 117 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 14.5 MB in 258 requests on a phone: other files 9.3 MB (129), scripts 2.6 MB (60) and images 2.1 MB (27). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 4.10 g of CO₂e: 491.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Form elements do not have associated labels (1 element).

2 links have no text or label, so screen readers cannot say where they go.

Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

1 frame has no title, so screen-reader users cannot tell what it contains.

Some lists contain elements other than list items, which screen readers announce wrongly.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 87 characters, so Google will cut it off around 60: “James Purdey & Sons Ltd | Guns & Rifles | Clothing & Accessories – Purdey Guns & Rifles”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

6 links have no real href, so search engines can't follow them.

6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 75 pages on purdey.com and 37 external pages.

https://www.purdey.com/products/the-sidelock-side-by-side, https://www.purdey.com/products/sidelock-over-and-under-1, https://www.purdey.com/products/damascus-gun, https://www.purdey.com/products/sidelock-hammer-ejector, https://www.purdey.com/products/trigger-plate and https://www.purdey.com/products/purdey-sporter and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.purdey.com/pages/our-bespoke-models, https://www.purdey.com/products/the-sidelock-side-by-side, https://www.purdey.com/products/sidelock-over-and-under-1, https://www.purdey.com/products/damascus-gun, https://www.purdey.com/products/sidelock-hammer-ejector and https://www.purdey.com/products/trigger-plate and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

2 errors were logged to the browser console during Google's test (“requestStorageAccess: Permission denied.”).

Chrome logged issues while loading the page (“Cookie”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your longest form asks for 10 fields (3 required). Every extra field lowers completion.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,061 words of visible text.