pureclinica.com website review

8 third-party services load with your homepage (Google CDN, Privy and Okas Concepts and others), adding 2.1 MB and 833 ms of main-thread time.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

About 724 KiB of JavaScript is downloaded but never used on this page.

Google CDN costs a phone 473 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 images could be 154 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 3.3 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,531 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

16 files are served with short cache lifetimes, so returning visitors download them again (225 KiB).

9 long tasks block the main thread while loading, the longest for 108 ms. During a long task the page ignores taps.

About 64 KiB of CSS is downloaded but never applied on this page.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 15 KiB JavaScript that modern phones do not need.

10 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 21.3 s. Good is under 3.8 s.

Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

Your homepage downloads 4.2 MB in 265 requests on a phone: scripts 1.8 MB (63), other files 1.1 MB (110) and images 729 KiB (23). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (27 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.20 g of CO₂e: 143.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

5 tap targets are too small or too close together to hit reliably with a finger.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

26 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

8 form fields have no label, so screen readers announce an empty box and autofill guesses.

7 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is only 15 characters: “pureclinica.com”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“” and “Pureclinica are rated excellent in over 75,000 re…”). One clear main headline is easier for people and search engines.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 423 pages on pureclinica.com and 0 external pages.

https://pureclinica.com/collections/all and https://pureclinica.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://pureclinica.com/products/body-sculpt-and-intensive-toning-concentrate, https://pureclinica.com/products/celicin-serious-cellulite-reduction-concentrate, https://pureclinica.com/products/celicin-serious-cellulite-reduction-cream and https://pureclinica.com/products/triple-strength-hyaluronic-acid-serum took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 154 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

4 errors were logged to the browser console while the page loaded, for example “amount is not defined”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 884 words of visible text.

Before a visitor clicks anything, the page loads Amazon Ads and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.