pureformen.de website review

About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

15 files are served with short cache lifetimes, so returning visitors download them again (523 KiB).

8 third-party services load with your homepage (YouTube, PayPal and Yotpo and others), adding 2.3 MB and 945 ms of main-thread time.

Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

YouTube costs a phone 360 ms of main-thread work and 987 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.7 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

PayPal costs a phone 195 ms of main-thread work and 386 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Yotpo costs a phone 168 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

rebuyengine.com costs a phone 116 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 46 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

17 KiB could be saved by minifying JavaScript.

About 157 KiB of CSS is downloaded but never applied on this page.

9 long tasks block the main thread while loading, the longest for 134 ms. During a long task the page ignores taps.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The page becomes fully interactive after 19.6 s. Good is under 3.8 s.

Your largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 201 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.8 MB in 269 requests on a phone: scripts 2.0 MB (71), other files 943 KiB (132) and HTML 412 KiB (5). Under 2 MB keeps phones on slow connections fast.

Diseno_sin_titulo_38.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.07 g of CO₂e: 128.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

9 tap targets are too small or too close together to hit reliably with a finger.

2 images have no alt text, which hurts accessibility and image search.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Your title is 87 characters, so Google will cut it off around 60: “Pure for Men | The Original Cleanliness Fiber Supplement | Stay Ready – Pure for Men DE”.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 56 pages on pureformen.de and 15 external pages.

https://www.pureformen.de/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.pureformen.de/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.pureformen.de/collections/all, https://www.pureformen.de/pages/wer-wir-sind, https://www.pureformen.de/pages/subscribe-save-pure-for-men, https://www.pureformen.de/collections/alle-produkte, https://www.pureformen.de/pages/belohnungen and https://www.pureformen.de/pages/contact and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.pureformen.de/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

1 error was logged to the browser console while the page loaded, for example “Error producing monorail event MonorailRequestError: Error completing request. A network failure may have prevented the…”.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 562 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.