purelyholistic.org website review

About 648 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Osano CMP and Accessibe Accessibility Overlay and others), adding 1.6 MB and 747 ms of main-thread time.

Google Tag Manager costs a phone 409 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

1 image could be 65 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

18 files are served with short cache lifetimes, so returning visitors download them again (32 KiB).

6 long tasks block the main thread while loading, the longest for 158 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 11 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 14.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Get Your Vitamin D3 Boost”.

The page becomes fully interactive after 15.9 s. Good is under 3.8 s.

Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 224 ms in total while the page loads. Good is under 200 ms.

9 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 80 ms to 83 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.1 MB in 187 requests on a phone: scripts 1.8 MB (69), other files 714 KiB (87) and images 325 KiB (10). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example logo.png at 5,000 px wide, shown at 370 px. Resized copies would save about 64 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 104.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 buttons have no accessible name, so screen readers announce just “button”.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 tap targets are too small or too close together to hit reliably with a finger.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 4 <h1> headlines (“Purely Holistic”, “Get Your Vitamin D3 Boost” and “Supports Sleep, Anxiety & Muscle Cramps”). One clear main headline is easier for people and search engines.

Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

3 links have no real href, so search engines can't follow them.

The homepage links to 29 pages on purelyholistic.org and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to https://purelyholistic.org/products/biotin-liquid-drops-10000mcg-with-vitamin-d3-120-servings-vegan, which answers with an error. Visitors hit a dead end and search engines drop it.

https://purelyholistic.org/policies/refund-policy and https://purelyholistic.org/pages/refund-policy all use the title “Refund policy – Purely Holistic”. Search engines can't tell which page to show for a search, so each competes with the others.

https://purelyholistic.org/blogs/news, https://purelyholistic.org/collections/all, https://purelyholistic.org/policies/refund-policy, https://purelyholistic.org/policies/terms-of-service and https://purelyholistic.org/policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage and read each the way a search engine does.

9 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 image is served at too low a resolution for sharp phone screens.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 529 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Pinterest Tag (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 11 cookies (measured from a US location before any click).

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.