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pvps.com website review
Visit site (opens in a new tab)Reviewed 20 October 202635 issues · 94 checks
This review found 35 issues worth fixing on pvps.com, 14 of them high impact, across 94 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.2 s |
| May 9, 2026 | 1.2 s |
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 993 ms |
| Jun 6, 2026 | 971 ms |
| Jun 13, 2026 | 948 ms |
| Jun 20, 2026 | 1.0 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.0 s |
| Aug 1, 2026 | 999 ms |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 72 ms |
| May 9, 2026 | 74 ms |
| May 16, 2026 | 74 ms |
| May 23, 2026 | 71 ms |
| May 30, 2026 | 70 ms |
| Jun 6, 2026 | 70 ms |
| Jun 13, 2026 | 70 ms |
| Jun 20, 2026 | 70 ms |
| Jun 27, 2026 | 71 ms |
| Jul 4, 2026 | 74 ms |
| Jul 11, 2026 | 72 ms |
| Jul 18, 2026 | 71 ms |
| Jul 25, 2026 | 71 ms |
| Aug 1, 2026 | 70 ms |
| Aug 8, 2026 | 71 ms |
| Aug 15, 2026 | 71 ms |
| Aug 22, 2026 | 71 ms |
| Aug 29, 2026 | 72 ms |
| Sep 5, 2026 | 71 ms |
| Sep 12, 2026 | 71 ms |
| Sep 19, 2026 | 71 ms |
| Sep 26, 2026 | 71 ms |
| Oct 3, 2026 | 74 ms |
| Oct 10, 2026 | 76 ms |
| Oct 17, 2026 | 78 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
4.9 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.9 s faster on a phone.
Use efficient cache lifetimes
2.2 s · 512 KiB17 files are served with short cache lifetimes, so returning visitors download them again (512 KiB).
Render-blocking requests
2.5 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.
Mobile performance score: 42
42/100Your mobile performance score is 42 (desktop: 72). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Maps, Accessibe Accessibility Overlay and Google Tag Manager and others), adding 1.3 MB and 954 ms of main-thread time.
Google Maps adds 336 ms
336 msGoogle Maps costs a phone 336 ms of main-thread work and 740 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
350 ms · 19 KiB1 image could be 19 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 280 ms. During a long task the page ignores taps.
Main-thread work: 2.7 s
A phone's processor spends 2.7 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
20 KiBPolyfills for old browsers add 20 KiB JavaScript that modern phones do not need.
Reduce unused CSS
13 KiBAbout 13 KiB of CSS is downloaded but never applied on this page.
Phones get a much slower page than desktops
Desktop scores 72 but mobile only 42. A gap that wide usually means heavy scripts and images that hit phones hardest.
Minify CSS
8 KiB8 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 32.7 s
32.7 sYour largest element takes 32.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 35.3 s
35.3 sThe page becomes fully interactive after 35.3 s. Good is under 3.8 s.
First Contentful Paint: 6.2 s
6.2 sThe first text or image appears after 6.2 s on a phone. Good is under 1.8 s.
Speed Index: 9.1 s
9.1 sVisually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) got 79% slower for real visitors
+79%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 967 ms
967 msReal visitors wait 967 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 572 ms
572 msScripts block taps and scrolling for 572 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 72 ms to 78 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 72 ms
72 msReal visitors wait 72 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.0 MB in 191 requests
7.0 MBYour homepage downloads 7.0 MB in 191 requests on a phone: images 4.8 MB (73), scripts 1.9 MB (32) and fonts 249 KiB (4). Under 2 MB keeps phones on slow connections fast.
About 2.0 g of CO₂ per visit
1.99 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.99 g of CO₂e: 239.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
5 elements hidden from screen readers can still receive keyboard focus.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (18 elements)
All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 96 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
177 internal links, 7 external
The homepage links to 177 pages on pvps.com and 7 external pages.
8 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “Ponte Vedra Plastic Surgery offers advanced surgical and non-surgical treatments from board-certified plastic surgeons …”.
One H1 headline
Your main headline reads: “Plastic Surgery Jacksonville, FL”.
Title: 64 characters
Your title is a healthy 64 characters: “Plastic Surgery Jacksonville Beach | Ponte Vedra Plastic Surgery”.
Canonical URL set
The canonical URL is https://www.pvps.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, MedicalOrganization, Organization and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.pvps.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no https://www.pvps.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,907 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://www.pvps.com/our-blog has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.pvps.com/locations-and-providers has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 124 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://jelly.mdhv.io/v1/star.gif?pid=irgruAbWfqzyHvaJUDd1RRBkm0Sy&src=mh&evt=hi.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “You have included the Google Maps JavaScript API multiple times on this page. This may cause unexpected errors.”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
14 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,900 words of copy
The homepage carries about 1,900 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “LEARN MORE” and “SCHEDULE NOW - DR. BATES”.
26 calls to action
The homepage has 26 calls to action, for example “Learn More”, “icon-plus Request Appointment” and “Learn more about Dr. Burk”.
Social proof on the page
Social proof on the homepage: 21 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and The Trade Desk (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pvps.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on pvps.com, including 17 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.