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pyrex.co.uk website review

Visit site (opens in a new tab)Reviewed 5 November 202653 issues · 96 checks

This review found 53 issues worth fixing on pyrex.co.uk, 23 of them high impact, across 96 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.5 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.8 s
Aug 1, 20261.9 s
Aug 8, 20262.0 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20262.0 s
Oct 10, 20262.1 s
Oct 17, 20262.3 s
Oct 24, 20262.5 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
194 ms132 msMay 16Oct 31187 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026139 ms
May 23, 2026145 ms
May 30, 2026149 ms
Jun 6, 2026155 ms
Jun 13, 2026156 ms
Jun 20, 2026158 ms
Jun 27, 2026162 ms
Jul 4, 2026162 ms
Jul 11, 2026162 ms
Jul 18, 2026160 ms
Jul 25, 2026162 ms
Aug 1, 2026169 ms
Aug 8, 2026175 ms
Aug 15, 2026179 ms
Aug 22, 2026178 ms
Aug 29, 2026171 ms
Sep 5, 2026173 ms
Sep 12, 2026178 ms
Sep 19, 2026177 ms
Sep 26, 2026179 ms
Oct 3, 2026178 ms
Oct 10, 2026177 ms
Oct 17, 2026184 ms
Oct 24, 2026187 ms
Oct 31, 2026187 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pyrex.co.uk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pyrex.co.uk at 1.2 s1.2 s
  2. pyrex.co.uk at 2.4 s2.4 s
  3. pyrex.co.uk at 3.6 s3.6 s
  4. pyrex.co.uk at 4.9 s4.9 s
  5. pyrex.co.uk at 6.1 s6.1 s
  6. pyrex.co.uk at 7.3 s7.3 s
  7. pyrex.co.uk at 8.5 s8.5 s
  8. pyrex.co.uk at 9.7 s9.7 s

Speed

12 to fix43
  • Improve image delivery

    1.5 s · 4.7 MB

    76 images could be 4.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.

  • 13,799 HTML elements

    The page has 13,799 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Render-blocking requests

    1.4 s

    22 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Optanon adds 1.3 s

    1.3 s

    Optanon costs a phone 1.3 s of main-thread work and 402 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.9 s

    A phone's processor spends 8.9 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Optanon, Google Tag Manager and Shopify and others), adding 1.4 MB and 1.9 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 627 KiB

    About 627 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    350 ms · 164 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (164 KiB).

  • Google Tag Manager adds 440 ms

    440 ms

    Google Tag Manager costs a phone 440 ms of main-thread work and 466 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 304 ms. During a long task the page ignores taps.

  • Shopify adds 87 ms

    87 ms

    Shopify costs a phone 87 ms of main-thread work and 472 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    22 KiB

    About 22 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 60 ms

    60 ms

    Your server sent the HTML in 60 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 27.8 s

    27.8 s

    Your largest element takes 27.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 31.9 s

    31.9 s

    The page becomes fully interactive after 31.9 s. Good is under 3.8 s.

  • Speed Index: 14.9 s

    14.9 s

    Visually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 968 ms

    968 ms

    Scripts block taps and scrolling for 968 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.7 s

    3.7 s

    Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 287 ms

    287 ms

    Real visitors wait 287 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 32% slower for real visitors

    +32%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 139 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 50% slower for real visitors

    +50%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

4 checks passed
  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 773 ms

    773 ms

    Real visitors wait 773 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix50
  • Page weight: 19.1 MB in 495 requests

    19.1 MB

    Your homepage downloads 19.1 MB in 495 requests on a phone: images 16.1 MB (224), scripts 1.4 MB (95) and other files 883 KiB (119). Under 2 MB keeps phones on slow connections fast.

  • 22 images far larger than shown

    2.2 MB

    22 images are downloaded at several times the size a phone draws them, for example AF22SR6_-_2.jpg at 389 px wide, shown at 60 px. Resized copies would save about 2.2 MB.

  • 2 images in older formats

    2 images (189 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 5.4 g of CO₂ per visit

    5.43 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.43 g of CO₂e: 651.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

17 to fixGoogle 6881
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 34 text elements with low contrast

    34 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • <marquee> elements are deprecated and must not be used (1 element)

    <marquee> elements are deprecated and must not be used: 1 element on the page fails this check, rated serious by axe-core.

  • 13 images without alt text

    13 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 70 links without text

    70 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (59 elements)

    ARIA role should be appropriate for the element: 59 elements on the page fail this check, rated minor by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (7 elements)

    Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 65 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 16 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9279
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (17 characters)

    Your title is only 17 characters: “Pyrex® Webshop UK”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 608 internal links, 3 external

    The homepage links to 608 pages on pyrex.co.uk and 3 external pages.

4 checks passed
  • Meta description: 131 characters

    Your meta description is 131 characters: “Discover all Pyrex® cookware utensils ➤ Roasters, casseroles or food storage containers! Fast delivery ✓ Durable ✓ Made…”.

  • Canonical URL set

    The canonical URL is https://pyrex.co.uk/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://pyrex.co.uk/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (5,195 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://pyrex.co.uk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to https://pyrex.co.uk/$%7Bproduct.url%7D, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page without a meta description

    https://pyrex.co.uk/blogs/recipe/spinach-radish-parmesan-dressing-salad has no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://pyrex.co.uk/collections/comfort-food, https://pyrex.co.uk/collections/air-fryer-dishes, https://pyrex.co.uk/collections/food-storage-containers, https://pyrex.co.uk/collections/cake-tins and https://pyrex.co.uk/collections/all-products have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 155 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9285
  • 79 small tap targets

    79 of 200 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Swiper is not defined https://pyrex.co.uk/cdn/shop/t/160/assets/section-featured-single-collection.js?v=167431828028081…”.

  • 4 distorted images

    4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,243 words of copy

    The homepage carries about 2,243 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact us”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Buy Now” and “Contact us”.

  • 102 short forms

    102 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 8 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pyrex.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Quantity Price Breaks Limit Purchase · webmarked.net · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 53 issues on pyrex.co.uk, including 23 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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