pyrocan.ca website review

About 4.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 27.6 s faster on a phone.

YouTube costs a phone 2.5 s of main-thread work and 7.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.6 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (YouTube, Google Tag Manager and Clarity and others), adding 8.5 MB and 2.7 s of main-thread time.

3 images could be 70 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

About 135 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

20 long tasks block the main thread while loading, the longest for 190 ms. During a long task the page ignores taps.

11 files are served with short cache lifetimes, so returning visitors download them again (20 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

15 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The first text or image appears after 33.9 s on a phone. Good is under 1.8 s.

Your largest element takes 42.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 33.9 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 50.7 s. Good is under 3.8 s.

Scripts block taps and scrolling for 867 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 9.9 MB in 232 requests on a phone: scripts 7.2 MB (74), HTML 644 KiB (10) and other files 609 KiB (84). Under 2 MB keeps phones on slow connections fast.

RF_HP-Rotator-Canada2023_603b766c-9a2f-4db7-86b9-8256a9da354 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 2.81 g of CO₂e: 337.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Some list items are not inside a list.

Some lists contain elements other than list items, which screen readers announce wrongly.

1 tap target is too small or too close together to hit reliably with a finger.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 45 pages on pyrocan.ca and 2 external pages.

https://pyrocan.ca/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://pyrocan.ca/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://pyrocan.ca/customer_authentication/redirect and https://pyrocan.ca/pages/store-locator have no meta description, so Google writes the search snippet from whatever text it finds.

https://pyrocan.ca/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

1 image is served at too low a resolution for sharp phone screens.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage has only about 168 words of visible text; thin pages give Google and first-time buyers little to go on.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.