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qathu.com website review

Visit site (opens in a new tab)Reviewed 5 November 202627 issues · 96 checks

This review found 27 issues worth fixing on qathu.com, 10 of them high impact, across 96 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.7 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.2 s
Sep 19, 20262.1 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
201 ms148 msMay 16Oct 31155 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026154 ms
May 23, 2026157 ms
May 30, 2026164 ms
Jun 6, 2026169 ms
Jun 13, 2026170 ms
Jun 20, 2026171 ms
Jun 27, 2026177 ms
Jul 4, 2026177 ms
Jul 11, 2026182 ms
Jul 18, 2026183 ms
Jul 25, 2026187 ms
Aug 1, 2026194 ms
Aug 8, 2026195 ms
Aug 15, 2026195 ms
Aug 22, 2026193 ms
Aug 29, 2026188 ms
Sep 5, 2026193 ms
Sep 12, 2026185 ms
Sep 19, 2026185 ms
Sep 26, 2026174 ms
Oct 3, 2026156 ms
Oct 10, 2026158 ms
Oct 17, 2026156 ms
Oct 24, 2026154 ms
Oct 31, 2026155 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of qathu.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. qathu.com at 0.6 s0.6 s
  2. qathu.com at 1.1 s1.1 s
  3. qathu.com at 1.7 s1.7 s
  4. qathu.com at 2.3 s2.3 s
  5. qathu.com at 2.8 s2.8 s
  6. qathu.com at 3.4 s3.4 s
  7. qathu.com at 4.0 s4.0 s
  8. qathu.com at 4.6 s4.6 s

qathu.com does not allow embedding, so this is Google's rendering of the page.

Speed

4 to fix67
  • Avoid multiple page redirects

    3.8 s

    The page goes through 2 redirects before it starts loading, costing about 3.8 s. Link and advertise the final URL directly.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 101 KiB

    About 101 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,817 HTML elements

    The page has 2,817 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Document request latency

    200 ms

    The HTML itself could arrive about 200 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Render-blocking requests

    150 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Shopify, Trusted Shops and etrusted.com and others), adding 217 KiB and 25 ms of main-thread time.

  • Improve image delivery

    43 KiB

    4 images could be 43 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    10 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (10 KiB).

  • Legacy JavaScript

    7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 544 ms of it running JavaScript. That is comfortably low.

  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 9.2 s

    9.2 s

    Your largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “AUTUMN Season's Bestsellers Discover”.

  • Time to Interactive: 9.3 s

    9.3 s

    The page becomes fully interactive after 9.3 s. Good is under 3.8 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.1 s

    4.1 s

    Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.114

    0.114

    The layout shifts by 0.114 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 154 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 157 ms

    157 ms

    Real visitors wait 157 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 741 ms

    741 ms

    Real visitors wait 741 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.9 MB in 263 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 263 requests on a phone: other files 1.4 MB (136), images 512 KiB (42) and scripts 481 KiB (70). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 98.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8589
  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • Headings skip levels

    Headings skip levels (h1 → h4, h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • 3 H1 headlines

    There are 3 <h1> headlines (“Beauty Shop Online dalla A alla Z: Profumi, Cosme…”, “” and “”). One clear main headline is easier for people and search engines.

  • Meta description is long (274 characters)

    Your meta description is 274 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 653 internal links, 6 external

    The homepage links to 653 pages on qathu.com and 6 external pages.

6 checks passed
  • Title: 53 characters

    Your title is a healthy 53 characters: “Il Vero Negozio Della Bellezza dalla A alla Z – Qathu”.

  • Canonical URL set

    The canonical URL is https://qathu.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://qathu.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,291 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 200 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    8 pages of 15 loaded without an error (the rest turned automated requests away).

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    155 of 158 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (qathu.com).

  • Valid certificate (65 days left)

    The certificate from Let's Encrypt · YE2 verifies for qathu.com and is valid for another 65 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://qathu.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors; 5 did not answer within 5 s.

Domain and trust

  • No CAA record

    qathu.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 3 years old

    3 years

    qathu.com was registered in Aug 2023 through Register SPA. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    qathu.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Aug 2027

    qathu.com is registered until Aug 2027.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,031 words of copy

    The homepage carries about 1,031 words of visible text.

2 checks passed
  • 14 short forms

    14 short forms (2 fields at most) are right on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be qathu.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.webapps.net ~all”.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 27 issues on qathu.com, including 9 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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