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queenofthethrones.com website review
Visit site (opens in a new tab)Reviewed 8 November 202636 issues · 84 checks
This review found 36 issues worth fixing on queenofthethrones.com, 10 of them high impact, across 84 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #43,133 of 108,858 reviewed websitesbeats 55%
- #28,689 of 61,765 online storesbeats 47%
- #27,617 of 56,365 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.8 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.6 s |
| Oct 31, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 162 ms |
| May 23, 2026 | 162 ms |
| May 30, 2026 | 163 ms |
| Jun 6, 2026 | 170 ms |
| Jun 13, 2026 | 174 ms |
| Jun 20, 2026 | 178 ms |
| Jun 27, 2026 | 178 ms |
| Jul 4, 2026 | 173 ms |
| Jul 11, 2026 | 171 ms |
| Jul 18, 2026 | 170 ms |
| Jul 25, 2026 | 167 ms |
| Aug 1, 2026 | 163 ms |
| Aug 8, 2026 | 161 ms |
| Aug 15, 2026 | 161 ms |
| Aug 22, 2026 | 163 ms |
| Aug 29, 2026 | 163 ms |
| Sep 5, 2026 | 164 ms |
| Sep 12, 2026 | 163 ms |
| Sep 19, 2026 | 164 ms |
| Sep 26, 2026 | 171 ms |
| Oct 3, 2026 | 188 ms |
| Oct 10, 2026 | 198 ms |
| Oct 17, 2026 | 204 ms |
| Oct 24, 2026 | 210 ms |
| Oct 31, 2026 | 188 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.7 s
2.6 s
3.4 s
4.3 s
5.2 s
6.0 s
6.9 s
Speed
Main-thread work: 7.6 s
A phone's processor spends 7.6 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Hotjar and rebuyengine.com and others), adding 2.8 MB and 1.8 s of main-thread time.
Reduce unused JavaScript
300 ms · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Use efficient cache lifetimes
200 ms · 537 KiB28 files are served with short cache lifetimes, so returning visitors download them again (537 KiB).
Improve image delivery
400 ms · 187 KiB4 images could be 187 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.
Klaviyo adds 414 ms
414 msKlaviyo costs a phone 414 ms of main-thread work and 688 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 476 ms. During a long task the page ignores taps.
rebuyengine.com adds 300 ms
300 msrebuyengine.com costs a phone 300 ms of main-thread work and 854 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 296 ms
296 msShopify costs a phone 296 ms of main-thread work and 698 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hotjar adds 316 ms
316 msHotjar costs a phone 316 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
85 KiBPolyfills for old browsers add 85 KiB JavaScript that modern phones do not need.
Reduce unused CSS
76 KiBAbout 76 KiB of CSS is downloaded but never applied on this page.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 29.8 s
29.8 sThe page becomes fully interactive after 29.8 s. Good is under 3.8 s.
Total Blocking Time: 1.5 s
1.5 sScripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.
Speed Index: 7.5 s
7.5 sVisually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 4.2 s
4.2 sYour largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Real-user CLS: 0.23
0.23For real visitors the layout shifts by 0.23 (75th percentile). Good is under 0.1.
Tap response (INP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 162 ms to 188 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 152 ms
152 msReal visitors wait 152 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 747 ms
747 msReal visitors wait 747 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.9 MB in 432 requests
5.9 MBYour homepage downloads 5.9 MB in 432 requests on a phone: scripts 2.9 MB (141), other files 1.4 MB (214) and images 969 KiB (36). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
minis-hero-pocket.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
76 KiB1 image is downloaded at several times the size a phone draws it, for example minis-hero-pocket.webp at 900 px wide, shown at 235 px. Resized copies would save about 76 KiB.
1 image in older formats
1 image (197 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.7 g of CO₂ per visit
1.67 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.67 g of CO₂e: 200.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Unlabelled dropdowns
2 dropdowns have no label.
17 text elements with low contrast
17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (14 elements)
All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.
36 links without text
36 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 40 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (255 characters)
Your meta description is 255 characters; Google truncates after about 160, so the end of your pitch is cut.
77 internal links, 15 external
The homepage links to 77 pages on queenofthethrones.com and 15 external pages.
5 checks passed
Title: 54 characters
Your title is a healthy 54 characters: “Queen of the Thrones® | Wellness with Castor Oil Packs”.
Canonical URL set
The canonical URL is https://queenofthethrones.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://queenofthethrones.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,265 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://queenofthethrones.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 linked pages hidden from search
https://queenofthethrones.com/pages/about-us, https://queenofthethrones.com/pages/holiday-head-start and https://queenofthethrones.com/pages/minis-collection are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
9 pages without a meta description
https://queenofthethrones.com/collections/inserts, https://queenofthethrones.com/collections/books, https://queenofthethrones.com/collections/perfect-ritual-tools, https://queenofthethrones.com/pages/beauty-quiz, https://queenofthethrones.com/blogs/articles and https://queenofthethrones.com/pages/product-transparency-page and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://queenofthethrones.com/pages/helpcenter has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'themeName')”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
26 of 28 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
About 972 words of copy
The homepage carries about 972 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP HOLIDAY HEAD START”.
14 calls to action
The homepage has 14 calls to action, for example “Shop”, “Shop All” and “Shop Holiday Head Start”.
1 short form
A short form (2 fields at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 12 testimonial or review blocks, a star rating and 2 trust badges.
Analytics in place
Analytics detected: Hotjar and LinkedIn Insight.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
33 cookies set on arrival
33Opening the homepage sets 33 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
60 other companies contacted
Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at queenofthethrones.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 21 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Product Blocker Ageo · Judge Me Reviews · Loudcrowd · Tolstoy · Reamaze Live Chat Helpdesk · Goalify Free Shipping Goals · Redo · Rebuy Personalization Engine · Easy Variant Images · Klaviyo Email Marketing Sms · Sc Easy Redirects · Geos Geolocation · Stape Remix · Formtoro · Veeper Stop Coupon Leaks · goaffpro.com · shareasale.com · arhamcommerce.com · rebuyengine.com · cloudfront.net · getredo.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Hotjar
- Hosting
- Cloudflare
Hiring
- Hiring
- 2 open roles
- Teams
- Marketing (2)
- Job board
- bamboohr
Company
- Headquarters
- Kitchener
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on queenofthethrones.com, including 19 speed issues and 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.