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quickchangecanada.com website review
Visit site (opens in a new tab)Reviewed 12 November 202636 issues · 86 checks
This review found 36 issues worth fixing on quickchangecanada.com, 12 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #61,396 of 109,241 reviewed websitesbeats 39%
- #39,776 of 61,830 online storesbeats 31%
- #37,887 of 56,391 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 116 ms |
| May 30, 2026 | 119 ms |
| Jun 6, 2026 | 125 ms |
| Jun 13, 2026 | 123 ms |
| Jun 20, 2026 | 124 ms |
| Jun 27, 2026 | 121 ms |
| Jul 4, 2026 | 115 ms |
| Jul 11, 2026 | 116 ms |
| Jul 18, 2026 | 114 ms |
| Jul 25, 2026 | 113 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 123 ms |
| Aug 15, 2026 | 123 ms |
| Aug 22, 2026 | 124 ms |
| Aug 29, 2026 | 128 ms |
| Sep 5, 2026 | 125 ms |
| Sep 12, 2026 | 133 ms |
| Sep 19, 2026 | 147 ms |
| Sep 26, 2026 | 149 ms |
| Oct 3, 2026 | 153 ms |
| Oct 10, 2026 | 147 ms |
| Oct 17, 2026 | 138 ms |
| Oct 24, 2026 | 129 ms |
| Oct 31, 2026 | 129 ms |
| Nov 7, 2026 | 143 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.5 s
3.0 s
3.4 s
3.9 s
Speed
Reduce unused JavaScript
4.8 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.
Mobile performance score: 40
40/100Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.4 s
A phone's processor spends 6.4 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, ContentSquare and Klaviyo and others), adding 2.7 MB and 1.8 s of main-thread time.
Use efficient cache lifetimes
450 ms · 439 KiB45 files are served with short cache lifetimes, so returning visitors download them again (439 KiB).
Improve image delivery
250 ms · 411 KiB21 images could be 411 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.
Reduce unused CSS
450 ms · 165 KiBAbout 165 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
YouTube adds 501 ms
501 msYouTube costs a phone 501 ms of main-thread work and 992 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ContentSquare adds 324 ms
324 msContentSquare costs a phone 324 ms of main-thread work and 185 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 238 ms
238 msKlaviyo costs a phone 238 ms of main-thread work and 525 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 233 ms
233 msGoogle Tag Manager costs a phone 233 ms of main-thread work and 305 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,808 HTML elements
The page has 1,808 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 217 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
12 KiB12 KiB could be saved by minifying JavaScript.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 20.1 s
20.1 sYour largest element takes 20.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A split-screen image showing a doctor in a white lab coat h…”.
Time to Interactive: 30.3 s
30.3 sThe page becomes fully interactive after 30.3 s. Good is under 3.8 s.
First Contentful Paint: 6.7 s
6.7 sThe first text or image appears after 6.7 s on a phone. Good is under 1.8 s.
Speed Index: 10.7 s
10.7 sVisually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 636 ms
636 msScripts block taps and scrolling for 636 ms in total while the page loads. Good is under 200 ms.
15 images without width and height
15 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 116 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.1 MB in 333 requests
5.1 MBYour homepage downloads 5.1 MB in 333 requests on a phone: scripts 3.1 MB (131), other files 892 KiB (122) and images 636 KiB (49). Under 2 MB keeps phones on slow connections fast.
4 images below the first screen load straight away
4 images further down the page (158 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.5 g of CO₂ per visit
1.45 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.45 g of CO₂e: 174.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
25 text elements with low contrast
25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (14 elements)
All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 24 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (106 characters)
Your title is 106 characters, so Google will cut it off around 60: “QuickChange Men's Maximum Absorbency Incontinence Wrap by UI Medical – QuickChange Men's …”.
2 H1 headlines
There are 2 <h1> headlines (“” and “QUICKCHANGE®”). One clear main headline is easier for people and search engines.
Meta description is long (319 characters)
Your meta description is 319 characters; Google truncates after about 160, so the end of your pitch is cut.
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
83 internal links, 20 external
The homepage links to 83 pages on quickchangecanada.com and 20 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://quickchange.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://quickchange.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (581 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://quickchange.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://quickchange.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://quickchange.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
https://quickchange.com/customer_authentication/redirect and https://quickchange.com/pages/veterans-care have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages share a meta description
https://quickchange.com/products/male-incontinence-wrap-10-count-trial-pack, https://quickchange.com/products/quickchange-mens-incontinence-wrap-maximum-absorbency-one-size-35-count, https://quickchange.com/products/quickchange-50-pack-mens-maximum-absorbency-incontinence-wrap-one-size, https://quickchange.com/products/quickchange-100-pack-mens-maximum-absorbency-incontinence-wrap-one-size, https://quickchange.com/products/quickchange-mens-incontinence-wrap-maximum-absorbency-one-size-140-count and https://quickchange.com/products/quickchange-mens-incontinence-wrap-maximum-absorbency-one-size-400-count use the same meta description. A description written for each page earns more clicks.
3 pages without an H1
https://quickchange.com/pages/app-contact-form, https://quickchange.com/customer_authentication/redirect and https://quickchange.com/pages/veterans-care have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
8 broken images
8 images failed to load on a phone, for example https://d.adroll.com/cm/experian/out?af0=0fe6f973&adroll_fpc=e4f8217e7db57e29a22c498c10678573-1794444674551&pv=21864448611.8639&arrfrr=https%3A%2F%2Fquickchange.com%2F&ats1=shopify&advertisable=KGSV2N.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
13 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 934 words of copy
The homepage carries about 934 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Buy Trial 10-Pack”.
17 calls to action
The homepage has 17 calls to action, for example “Buy Now”, “Shop All” and “Request a Sample Pack”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 9 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Microsoft Clarity, Hotjar and HubSpot.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Hotjar, Klaviyo and The Trade Desk (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies, 5 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
64 other companies contacted
Loading the homepage contacts 64 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at quickchangecanada.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 16 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Redo · Yotpo Product Reviews · Klaviyo Email Marketing Sms · Triplewhale · Geolizr · Gorgias Live Chat Helpdesk · Hulk Form Builder · Gdpr Cookie Consent · hulkapps.com · adroll.com · rechargecdn.com · electricsms.com · metorik.com · 9gtb.com · hubapi.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on quickchangecanada.com, including 18 speed issues and 4 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.