quill.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user INP: 210 ms

  210 ms

  Real visitors wait 210 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Real-user FCP: 1.8 s

  1.8 s

  Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

• Real-user TTFB: 1.4 s

  1.4 s

  Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

• Largest content (LCP) held steady for real visitors

  +1%

  Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 2.6 MB

  2.6 MB

  Your homepage downloads 2.6 MB on a phone, 1.1 MB of it images (41%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  paper-def-51-mob.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (3)

• 1 image in older formats

  1 image (30 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• About 0.7 g of CO₂ per visit

  0.73 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 1 image without alt text

  1 image has no alt text, which hurts accessibility and image search.

• Headings skip levels

  Headings skip levels (h1 → h3, h3 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

• Structured data has 1 problem

  Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

  View source

• No social preview image

  No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

• No X (Twitter) card tag

  No twitter:card tag. X falls back to Open Graph, which is incomplete here.

• 518 internal links, 6 external

  The homepage links to 518 pages on quill.com and 6 external pages.

• No llms.txt

  There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• 1 page points its canonical at the homepage

  /MyList/MyList declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  Elements (1)

• 1 linked page hidden from search

  /content/iw/adv/lp/2026/09/001 is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  Elements (1)

• 2 pages share a title

  / and /MyList/MyList all use the title “Office & Cleaning Supplies For Every Workplace | Quill.com”. Search engines can't tell which page to show for a search, so each competes with the others.

  Elements (2)

• 1 page without a meta description

  /pointsprogram/rewards has no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (1)

• 2 pages without an H1

  /pointsprogram/rewards and /MyList/MyList have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 193 found) and read each the way a search engine does.

• Local business without LocalBusiness data

  Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  View source

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• Phone number is not tap-to-call

  Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• About 1,817 words of copy

  The homepage carries about 1,817 words of visible text.

• 3 trackers load before any consent

  3

  Before a visitor clicks anything, the page loads FullStory, Google Ads and Klaviyo (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.

• 32 cookies set on arrival

  32

  Opening the homepage sets 32 cookies (measured from a US location before any click).

• 23 other companies contacted

  Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.