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quince.com website review

Visit site (opens in a new tab)Reviewed 12 October 202614 issues · 56 checks

This review found 14 issues worth fixing on quince.com, 5 of them high impact, across 56 checks. The most urgent: page weight: 8.0 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Quince

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.9 sApr 18Oct 32.1 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.9 s
Apr 25, 20261.9 s
May 2, 20261.9 s
May 9, 20262.0 s
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
394 ms195 msApr 18Oct 3218 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026271 ms
Apr 25, 2026278 ms
May 2, 2026280 ms
May 9, 2026280 ms
May 16, 2026282 ms
May 23, 2026289 ms
May 30, 2026306 ms
Jun 6, 2026332 ms
Jun 13, 2026354 ms
Jun 20, 2026369 ms
Jun 27, 2026371 ms
Jul 4, 2026361 ms
Jul 11, 2026347 ms
Jul 18, 2026334 ms
Jul 25, 2026321 ms
Aug 1, 2026313 ms
Aug 8, 2026313 ms
Aug 15, 2026312 ms
Aug 22, 2026312 ms
Aug 29, 2026310 ms
Sep 5, 2026301 ms
Sep 12, 2026292 ms
Sep 19, 2026270 ms
Sep 26, 2026244 ms
Oct 3, 2026218 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

1 to fix100
  • Real-user TTFB: 960 ms

    960 ms

    Real visitors wait 960 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 196 ms

    196 ms

    Real visitors wait 196 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 271 ms to 218 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

4 to fix28
  • Page weight: 8.0 MB

    8.0 MB

    Your homepage downloads 8.0 MB on a phone, 3.2 MB of it images (40%). Under 2 MB keeps phones on slow connections fast.

  • 10 images far larger than shown

    1.1 MB

    10 images are downloaded at several times the size a phone draws them, for example W-HKT-3-HGRY-01_EDITED.jpg at 1,600 px wide, shown at 171 px. Resized copies would save about 1.1 MB.

  • 1 image over 500 KB

    W-HKT-3-HGRY-01_EDITED.jpg weighs 536 KiB. On a phone connection a single image that size takes seconds.

  • 5 images below the first screen load straight away

    5 images further down the page (1.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.3 g of CO₂ per visit

    2.26 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.26 g of CO₂e: 270.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

1 to fix97
  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

2 checks passed
  • Every image has alt text

    All 83 images in the HTML carry an alt attribute.

  • 16 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 17 WCAG 2.2 A/AA and best-practice rules on the phone render: 16 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fix95
  • Meta description is long (184 characters)

    Your meta description is 184 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 189 internal links, 6 external

    The homepage links to 189 pages on quince.com and 6 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Quince”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Quince | High Quality Essentials, Radically Low Prices”.

  • Canonical URL set

    The canonical URL is https://www.quince.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.quince.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (555 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (26 KiB, 182 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    /accessibility has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages slow to respond

    /shop/women/dresses and /shop/women/jackets took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 97 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fix71
  • 1 broken image

    1 image failed to load on a phone, for example https://trkn.us/pixel/conv/ppt=22167;g=all_pages;gid=51555;ord=8396359033872.608;v=120.

  • 62 small tap targets

    62 of 102 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Error while unregistering blocked service workers TypeError: Cannot read properties of undefined (reading 'getRegistrat…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 649 words of copy

    The homepage carries about 649 words of visible text.

4 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “SHOP NOW”, “SHOP THE COLLECTION” and “Start a Return”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and TikTok Pixel.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Mixpanel and 4 mores (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.

  • 46 cookies set on arrival

    46

    Opening the homepage sets 46 cookies (measured from a US location before any click).

  • 49 other companies contacted

    Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: TrustArc

    A consent management tool (TrustArc) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at quince.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 14 issues on quince.com, including 1 speed issue, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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