rachelgilbert.com website review

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Clarity and others), adding 1.0 MB and 515 ms of main-thread time.

About 612 KiB of JavaScript is downloaded but never used on this page.

7 images could be 294 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

A phone's processor spends 2.1 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Tag Manager costs a phone 175 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,697 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Klaviyo costs a phone 105 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

12 files are served with short cache lifetimes, so returning visitors download them again (141 KiB).

4 long tasks block the main thread while loading, the longest for 106 ms. During a long task the page ignores taps.

About 69 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 14.9 s. Good is under 3.8 s.

The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 219 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Complimentary shipping on all orders.”. Most of its time is element render delay (2.5 s).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 14.8 MB in 279 requests on a phone: media 11.7 MB (2), scripts 1.3 MB (131) and other files 799 KiB (110). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 4.18 g of CO₂e: 501.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 tap targets are too small or too close together to hit reliably with a finger.

Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

3 images have no alt text, which hurts accessibility and image search.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

22 visible links have no text or label, so screen readers cannot say where they go.

Your meta description is 186 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 132 pages on rachelgilbert.com and 4 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.rachelgilbert.com/collections/evening-separates and https://www.rachelgilbert.com/collections/tailoring have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.rachelgilbert.com/pages/shipping-returns has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

19 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 94 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.