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racheltracycommunications.com website review

Visit site (opens in a new tab)Reviewed 10 November 202627 issues · 73 checks

This review found 27 issues worth fixing on racheltracycommunications.com, 7 of them high impact, across 73 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of racheltracycommunications.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. racheltracycommunications.com at 1.0 s1.0 s
  2. racheltracycommunications.com at 2.1 s2.1 s
  3. racheltracycommunications.com at 3.1 s3.1 s
  4. racheltracycommunications.com at 4.1 s4.1 s
  5. racheltracycommunications.com at 5.2 s5.2 s
  6. racheltracycommunications.com at 6.2 s6.2 s
  7. racheltracycommunications.com at 7.2 s7.2 s
  8. racheltracycommunications.com at 8.2 s8.2 s

Speed

4 to fix72
  • Render-blocking requests

    1.7 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    640 ms · 131 KiB

    About 131 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 640 ms faster on a phone.

  • Reduce unused JavaScript

    340 ms · 64 KiB

    About 64 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 340 ms faster on a phone.

  • Improve image delivery

    200 ms · 82 KiB

    4 images could be 82 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • Use efficient cache lifetimes

    200 ms · 59 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (59 KiB).

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 3 third-party services on the page

    3 third-party services load with your homepage (YouTube, Mailchimp and Google Fonts), adding 143 KiB and 12 ms of main-thread time.

  • Legacy JavaScript

    16 KiB

    Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.5 s

    A phone's processor spends 0.5 s on main-thread work while loading, 183 ms of it running JavaScript. That is comfortably low.

  • Server response: 48 ms

    48 ms

    Your server sent the HTML in 48 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix79
  • Speed Index: 12.7 s

    12.7 s

    Visually, the page fills in at 12.7 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.5 s

    4.5 s

    Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “If you market technology products or services, wouldn’t it …”. Most of its time is element render delay (8.1 s).

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 4.5 s

    4.5 s

    The page becomes fully interactive after 4.5 s. Good is under 3.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix90
  • 1 image far larger than shown

    17 KiB

    1 image is downloaded at several times the size a phone draws it, for example RTCRGB-main-logo.jpg at 1,080 px wide, shown at 312 px. Resized copies would save about 17 KiB.

  • 1 image in older formats

    1 image (68 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.2 g of CO₂ per visit

    0.19 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.19 g of CO₂e: 22.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 680 KiB in 31 requests

    680 KiB

    Your homepage downloads 680 KiB in 31 requests on a phone: fonts 201 KiB (4), scripts 186 KiB (10) and stylesheets 143 KiB (5). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 7288
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements (9 elements)

    <dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 9 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 11 images in the HTML carry an alt attribute.

  • 27 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 33 WCAG 2.2 A/AA and best-practice rules on the phone render: 27 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7785
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 32 internal links, 4 external

    The homepage links to 32 pages on racheltracycommunications.com and 4 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “8 Proven Writing Techniques for Instantly Stronger Content”.

  • Title: 34 characters

    Your title is a healthy 34 characters: “Home - Rachel Tracy Communications”.

  • Canonical URL set

    The canonical URL is https://racheltracycommunications.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://racheltracycommunications.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://racheltracycommunications.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (248 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 8 pages without a meta description

    https://racheltracycommunications.com/why-me, https://racheltracycommunications.com/results, https://racheltracycommunications.com/services, https://racheltracycommunications.com/samples, https://racheltracycommunications.com/testimonials and https://racheltracycommunications.com/about and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://racheltracycommunications.com/why-me, https://racheltracycommunications.com/services, https://racheltracycommunications.com/about, https://racheltracycommunications.com/faq and https://racheltracycommunications.com/contact have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://racheltracycommunications.com/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    https://racheltracycommunications.com/results took over 3 s to send its HTML from our server.

  • 9 internal pages checked

    We fetched 9 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 9 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 9 pages that loaded have a <title>.

Best practices

1 to fixGoogle 8197
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    5 of 5 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 199 words

    The homepage has only about 199 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact”, “LEARN MORE” and “schedule a call”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at racheltracycommunications.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Hosting
Oracle Cloud

Upkeep, stack, hiring and company data from programmable.info

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This review found 27 issues on racheltracycommunications.com, including 9 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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