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racketlife.dk website review
Visit site (opens in a new tab)Reviewed 12 November 202634 issues · 82 checks
This review found 34 issues worth fixing on racketlife.dk, 8 of them high impact, across 82 checks. The most urgent: 4,508 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #25,168 of 108,953 reviewed websitesbeats 72%
- #16,605 of 61,775 online storesbeats 67%
- #16,115 of 56,370 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
| Nov 7, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 104 ms |
| May 30, 2026 | 108 ms |
| Jun 6, 2026 | 103 ms |
| Jun 13, 2026 | 116 ms |
| Jun 20, 2026 | 128 ms |
| Jun 27, 2026 | 133 ms |
| Jul 4, 2026 | 130 ms |
| Jul 11, 2026 | 126 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 139 ms |
| Aug 1, 2026 | 145 ms |
| Aug 8, 2026 | 172 ms |
| Aug 15, 2026 | 176 ms |
| Aug 22, 2026 | 148 ms |
| Aug 29, 2026 | 143 ms |
| Sep 5, 2026 | 128 ms |
| Sep 12, 2026 | 119 ms |
| Sep 19, 2026 | 119 ms |
| Sep 26, 2026 | 116 ms |
| Oct 3, 2026 | 122 ms |
| Oct 10, 2026 | 125 ms |
| Oct 17, 2026 | 132 ms |
| Oct 24, 2026 | 137 ms |
| Oct 31, 2026 | 135 ms |
| Nov 7, 2026 | 125 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
4,508 HTML elements
The page has 4,508 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 76
76/100Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
550 ms · 226 KiB10 files are served with short cache lifetimes, so returning visitors download them again (226 KiB).
Reduce unused JavaScript
300 ms · 469 KiBAbout 469 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Render-blocking requests
650 ms16 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, fastbundle.co and Klaviyo and others), adding 1.2 MB and 298 ms of main-thread time.
Improve image delivery
370 KiB14 images could be 370 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 593 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 153 ms
153 msShopify costs a phone 153 ms of main-thread work and 473 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 50 ms. During a long task the page ignores taps.
Legacy JavaScript
25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need.
Reduce unused CSS
15 KiBAbout 15 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 74 ms
74 msYour server sent the HTML in 74 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 5.0 s
5.0 sYour largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Tap response (INP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 125 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Speed Index: 4.5 s
4.5 sVisually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 5.0 s
5.0 sThe page becomes fully interactive after 5.0 s. Good is under 3.8 s.
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 169 ms
169 msReal visitors wait 169 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 367 ms
367 msReal visitors wait 367 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.8 MB in 326 requests
3.8 MBYour homepage downloads 3.8 MB in 326 requests on a phone: images 1.2 MB (57), scripts 1.1 MB (87) and other files 969 KiB (135). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
badminton_mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.1 g of CO₂ per visit
1.07 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.07 g of CO₂e: 128.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
27 buttons without a name
27 buttons have no accessible name, so screen readers announce just “button”.
54 text elements with low contrast
54 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
64 links without text
64 visible links have no text or label, so screen readers cannot say where they go.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 72 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (10 characters)
Your title is only 10 characters: “Racketlife”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
851 internal links, 37 external
The homepage links to 851 pages on racketlife.dk and 37 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://racketlife.dk/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://racketlife.dk/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,023 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://racketlife.dk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://racketlife.dk/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://racketlife.dk/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
5 pages without a meta description
https://racketlife.dk/collections/all, https://racketlife.dk/customer_authentication/redirect, https://racketlife.dk/policies/shipping-policy, https://racketlife.dk/collections/black-friday-udsalg-pa-fjerbolde and https://racketlife.dk/collections/black-friday-udsalg-pa-badmintongreb have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://racketlife.dk/collections/all, https://racketlife.dk/customer_authentication/redirect, https://racketlife.dk/policies/shipping-policy, https://racketlife.dk/pages/black-friday, https://racketlife.dk/collections/black-friday-udsalg-pa-badminton and https://racketlife.dk/collections/black-friday-udsalg-pa-badmintonketchere and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://racketlife.dk/customer_authentication/redirect took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 183 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
109 of 113 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,434 words of copy
The homepage carries about 1,434 words of visible text.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Start Shopping”.
5 short forms
5 short forms (2 fields at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
21 other companies contacted
Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at racketlife.dk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Fast Bundle Upsell · Returnflows · Selleasy · Bitbybit Loyalty · Watchlist · Swishlist · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on racketlife.dk, including 14 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.