rae-prostores.com website review

22 images could be 588 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

27 files are served with short cache lifetimes, so returning visitors download them again (368 KiB).

Shopify costs a phone 150 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

15 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

6 third-party services load with your homepage (Shopify, shop.app and Mailchimp and others), adding 830 KiB and 160 ms of main-thread time.

1 long task block the main thread while loading, the longest for 52 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 23 KiB of JavaScript is downloaded but never used on this page.

About 12 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 8.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 8.8 s. Good is under 3.8 s.

Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

15 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 86 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.6 MB in 271 requests on a phone: images 1,006 KiB (26), other files 744 KiB (86) and scripts 446 KiB (109). Under 2 MB keeps phones on slow connections fast.

15 images (787 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

8 images further down the page (317 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image is downloaded at several times the size a phone draws it, for example logo_129ffeeb7c61538083bd9a21b4d222a1068057252d7a2334cae3913 at 500 px wide, shown at 140 px. Resized copies would save about 17 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Your page has no <title>, so Google has to invent the blue link in search results.

No meta description, so Google writes its own snippet from whatever text it finds.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your <h1> is empty.

Open Graph is missing og:title and og:description, so shared links fall back to guesses.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 94 pages on rae-prostores.com and 17 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://rae-prostores.com/collections/rae-paints-coatings-all-products, https://rae-prostores.com/collections/paint-spraying-equipment, https://rae-prostores.com/collections/preformed-thermoplastic-markings, https://rae-prostores.com/collections/solvents-and-thinners-paint-reducers, https://rae-prostores.com/collections/3m-stamark-tape and https://rae-prostores.com/collections/rae-products-merchandise and 9 others have no <title>, so Google invents the link text in results.

https://rae-prostores.com/collections/rae-paints-coatings-all-products, https://rae-prostores.com/collections/paint-spraying-equipment, https://rae-prostores.com/collections/preformed-thermoplastic-markings, https://rae-prostores.com/collections/solvents-and-thinners-paint-reducers, https://rae-prostores.com/collections/3m-stamark-tape and https://rae-prostores.com/collections/rae-products-merchandise and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://rae-prostores.com/collections/rae-paints-coatings-all-products, https://rae-prostores.com/collections/paint-spraying-equipment and https://rae-prostores.com/collections/preformed-thermoplastic-markings have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 245 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.