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rahua.com website review

Visit site (opens in a new tab)Reviewed 11 November 202635 issues · 83 checks

This review found 35 issues worth fixing on rahua.com, 11 of them high impact, across 83 checks. The most urgent: page weight: 12.3 MB in 383 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.4 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.4 s
Jul 18, 20261.5 s
Jul 25, 20261.6 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.6 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
157 ms124 msMay 23Nov 7128 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026145 ms
May 30, 2026147 ms
Jun 6, 2026147 ms
Jun 13, 2026153 ms
Jun 20, 2026151 ms
Jun 27, 2026146 ms
Jul 4, 2026146 ms
Jul 11, 2026145 ms
Jul 18, 2026145 ms
Jul 25, 2026146 ms
Aug 1, 2026146 ms
Aug 8, 2026146 ms
Aug 15, 2026149 ms
Aug 22, 2026147 ms
Aug 29, 2026151 ms
Sep 5, 2026150 ms
Sep 12, 2026145 ms
Sep 19, 2026146 ms
Sep 26, 2026146 ms
Oct 3, 2026141 ms
Oct 10, 2026139 ms
Oct 17, 2026137 ms
Oct 24, 2026131 ms
Oct 31, 2026132 ms
Nov 7, 2026128 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rahua.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rahua.com at 0.5 s0.5 s
  2. rahua.com at 1.0 s1.0 s
  3. rahua.com at 1.5 s1.5 s
  4. rahua.com at 2.0 s2.0 s
  5. rahua.com at 2.5 s2.5 s
  6. rahua.com at 3.0 s3.0 s
  7. rahua.com at 3.5 s3.5 s
  8. rahua.com at 4.0 s4.0 s

Speed

11 to fix61
  • 3,985 HTML elements

    The page has 3,985 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    600 ms · 1.3 MB

    35 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, rediem.io and returngo.ai and others), adding 3.0 MB and 961 ms of main-thread time.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    320 ms · 606 KiB

    About 606 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 320 ms faster on a phone.

  • Render-blocking requests

    750 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Improve image delivery

    628 KiB

    14 images could be 628 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 235 ms

    235 ms

    Shopify costs a phone 235 ms of main-thread work and 771 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rediem.io adds 173 ms

    173 ms

    rediem.io costs a phone 173 ms of main-thread work and 608 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Attentive adds 109 ms

    109 ms

    Attentive costs a phone 109 ms of main-thread work and 883 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 193 ms. During a long task the page ignores taps.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Legacy JavaScript

    49 KiB

    Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    16 KiB

    16 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 20.5 s

    20.5 s

    Your largest element takes 20.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Fall Calls For A New Routine Cooler air and changing season…”.

  • Speed Index: 16.0 s

    16.0 s

    Visually, the page fills in at 16.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 35.9 s

    35.9 s

    The page becomes fully interactive after 35.9 s. Good is under 3.8 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Total Blocking Time: 239 ms

    239 ms

    Scripts block taps and scrolling for 239 ms in total while the page loads. Good is under 200 ms.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 672 ms

    672 ms

    Real visitors wait 672 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 145 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.016

    0.016

    The layout barely moves while loading (CLS 0.016, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

4 to fix25
  • Page weight: 12.3 MB in 383 requests

    12.3 MB

    Your homepage downloads 12.3 MB in 383 requests on a phone: images 5.5 MB (101), media 2.8 MB (1) and scripts 2.0 MB (137). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 4.3 MB together. On a phone connection a single image that size takes seconds.

  • 7 images far larger than shown

    2.2 MB

    7 images are downloaded at several times the size a phone draws them, for example 5_Rahua_Heat_Protective_Shield_gif_1179182b-9016-4fb7-ba52-a at 850 px wide, shown at 171 px. Resized copies would save about 2.2 MB.

  • 2 images in older formats

    2 images (4.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.5 g of CO₂ per visit

    3.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.50 g of CO₂e: 420.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

2 to fixGoogle 10093
  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 18 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 18 WCAG 2.2 A/AA and best-practice rules on the phone render: 18 passed and 0 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10085
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (232 characters)

    Your meta description is 232 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 178 internal links, 4 external

    The homepage links to 178 pages on rahua.com and 4 external pages.

6 checks passed
  • Title: 53 characters

    Your title is a healthy 53 characters: “Rahua | Plant-Powered Haircare & Bodycare – rahua.com”.

  • Canonical URL set

    The canonical URL is https://rahua.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://rahua.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,966 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://rahua.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 15 pages without a meta description

    https://rahua.com/collections/bestsellers, https://rahua.com/collections/shampoos-conditioners, https://rahua.com/pages/holiday-kit, https://rahua.com/pages/fall-hydration, https://rahua.com/collections/hair-treatments-1 and https://rahua.com/collections/stylers and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://rahua.com/collections/bestsellers, https://rahua.com/collections/balance-scalp and https://rahua.com/collections/travel-size have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5474
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=56004811&Ver=2&mid=5a7ae909-e6ac-436c-8a47-7d794ec8b333&bo=1&sid=6f2e8d70de1411f1a3602d8ce06c850f&vid=6f2ef460de1411f1be24370dd2bd2c87&vids=1&msclkid=N&pi=918639831&lg.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    53 of 63 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 739 words of copy

    The homepage carries about 739 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Rebalance” and “Shop Fall Hydration”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Subscribe & Save 10%”, “Shop All” and “Subscribe & Save”.

  • 45 short forms

    45 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 100 testimonial or review blocks and a star rating.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Klaviyo and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rahua.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Okendo · Ground · Attentive · Klaviyo Email Marketing Sms · Returngo Returns Exchanges · Preorder Now · Rediem · trafficmanager.net · gorgias.chat · attn.tv · cloudfront.net · amazonaws.com · metorik.com · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Cloudflare

Company

Employees
130
Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on rahua.com, including 18 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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