rainierstones.com website review

17 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.3 s.

About 406 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

7 files are served with short cache lifetimes, so returning visitors download them again (218 KiB).

Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 1.3 MB and 654 ms of main-thread time.

8 images could be 226 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 382 ms of main-thread work and 728 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

4 long tasks block the main thread while loading, the longest for 154 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 14.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The first text or image appears after 7.0 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 15.1 s. Good is under 3.8 s.

Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.9 MB in 260 requests on a phone: scripts 1.3 MB (79), other files 805 KiB (123) and images 525 KiB (15). Under 2 MB keeps phones on slow connections fast.

Copy_of_261_f9d66fc7-4237-42d9-967d-3c88c7f8ee0c.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 99.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 14 characters: “Rainier Stones”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 3 <h1> headlines (“”, “” and “”). One clear main headline is easier for people and search engines.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 32 pages on rainierstones.com and 9 external pages.

https://rainierstones.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://rainierstones.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://rainierstones.com/collections/all, https://rainierstones.com/customer_authentication/redirect, https://rainierstones.com/collections/shop-all, https://rainierstones.com/pages/why-rainier, https://rainierstones.com/pages/gallery and https://rainierstones.com/pages/resources and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://rainierstones.com/customer_authentication/redirect, https://rainierstones.com/pages/gallery, https://rainierstones.com/pages/contact, https://rainierstones.com/pages/order-sample and https://rainierstones.com/pages/get-3d-design have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343112512&tm=gtm002&Ver=2&mid=67b79d86-b77a-4c03-9108-32ebacc4f680&bo=1&sid=e2f0d0d0dcf911f1a706c1934c05992e&vid=e2f0e760dcf911f1969b1d446020c2a4&vids=1&msclkid=N&pi=9.

3 errors were logged to the browser console while the page loaded, for example “$ is not defined”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 540 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.