raisinahill.com website review

79 files are served with short cache lifetimes, so returning visitors download them again (8.2 MB).

8 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.6 s faster on a phone.

32 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.

About 814 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Google/Doubleclick Ads and Google CDN and others), adding 1.3 MB and 627 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 550 ms).

Google Tag Manager costs a phone 239 ms of main-thread work and 477 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.0 s on main-thread work while loading, 985 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google/Doubleclick Ads costs a phone 153 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 long tasks block the main thread while loading, the longest for 74 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 KiB could be saved by minifying CSS.

Your largest element takes 9.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “who will own the future?”. Most of its time is resource load delay (4.3 s).

Visually, the page fills in at 13.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 11.1 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 9.5 MB in 142 requests on a phone: media 5.9 MB (2), images 1.7 MB (26) and scripts 1.4 MB (53). Under 2 MB keeps phones on slow connections fast.

2 images weigh 1.4 MB together. On a phone connection a single image that size takes seconds.

5 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image is downloaded at several times the size a phone draws it, for example Yogya-advertisement-3-gif.gif at 1,280 px wide, shown at 374 px. Resized copies would save about 198 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 2.68 g of CO₂e: 321.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

10 tap targets are too small or too close together to hit reliably with a finger.

6 elements hidden from screen readers can still receive keyboard focus.

All page content should be contained by landmarks: 64 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

button, link, and menuitem elements do not have accessible names. (1 element).

Headings skip levels (h1 → h6), which makes the page harder to scan with a screen reader.

Your title is 66 characters, so Google will cut it off around 60: “Raisina Hill - Leading India® We tell the stories you want to hear”.

There are 2 <h1> headlines (“” and “We tell the stories you want to hear About Raisin…”). One clear main headline is easier for people and search engines.

2 links have no real href, so search engines can't follow them.

The homepage links to 214 pages on raisinahill.com and 9 external pages.

https://www.raisinahill.com/politics-economy, https://www.raisinahill.com/news-digest, https://www.raisinahill.com/opinion, https://www.raisinahill.com/life-culture, https://www.raisinahill.com/literature and https://www.raisinahill.com/environment and 3 others use the same meta description. A description written for each page earns more clicks.

https://www.raisinahill.com/politics-economy, https://www.raisinahill.com/news-digest, https://www.raisinahill.com/opinion, https://www.raisinahill.com/literature, https://www.raisinahill.com/environment and https://www.raisinahill.com/obituary and 6 others took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.

14 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Identifier 'onSkipLinkClick' has already been declared”.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 464 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.