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rangeusa.com website review

Visit site (opens in a new tab)Reviewed 4 November 202649 issues · 83 checks

This review found 49 issues worth fixing on rangeusa.com, 21 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.0 sMay 16Oct 312.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.2 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.2 s
Oct 10, 20262.5 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Oct 31, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
184 ms141 msMay 16Oct 31162 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026147 ms
May 23, 2026146 ms
May 30, 2026146 ms
Jun 6, 2026147 ms
Jun 13, 2026149 ms
Jun 20, 2026152 ms
Jun 27, 2026153 ms
Jul 4, 2026154 ms
Jul 11, 2026154 ms
Jul 18, 2026159 ms
Jul 25, 2026162 ms
Aug 1, 2026166 ms
Aug 8, 2026171 ms
Aug 15, 2026173 ms
Aug 22, 2026178 ms
Aug 29, 2026179 ms
Sep 5, 2026179 ms
Sep 12, 2026179 ms
Sep 19, 2026177 ms
Sep 26, 2026171 ms
Oct 3, 2026165 ms
Oct 10, 2026160 ms
Oct 17, 2026159 ms
Oct 24, 2026162 ms
Oct 31, 2026162 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rangeusa.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rangeusa.com at 0.9 s0.9 s
  2. rangeusa.com at 1.8 s1.8 s
  3. rangeusa.com at 2.7 s2.7 s
  4. rangeusa.com at 3.6 s3.6 s
  5. rangeusa.com at 4.5 s4.5 s
  6. rangeusa.com at 5.3 s5.3 s
  7. rangeusa.com at 6.2 s6.2 s
  8. rangeusa.com at 7.1 s7.1 s

Speed

13 to fix19
  • Reduce unused JavaScript

    4.3 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.

  • Minify JavaScript

    1.1 s · 241 KiB

    241 KiB could be saved by minifying JavaScript.

  • Mobile performance score: 19

    19/100

    Your mobile performance score is 19. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and basistheory.com and others), adding 2.7 MB and 1.2 s of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 819 KiB

    31 files are served with short cache lifetimes, so returning visitors download them again (819 KiB).

  • Render-blocking requests

    900 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Google Tag Manager adds 691 ms

    691 ms

    Google Tag Manager costs a phone 691 ms of main-thread work and 697 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    305 KiB

    11 images could be 305 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Facebook adds 276 ms

    276 ms

    Facebook costs a phone 276 ms of main-thread work and 273 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • basistheory.com adds 141 ms

    141 ms

    basistheory.com costs a phone 141 ms of main-thread work and 302 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • bc0a.com adds 49 ms

    49 ms

    bc0a.com costs a phone 49 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Amazon Web Services adds 15 ms

    15 ms

    Amazon Web Services costs a phone 15 ms of main-thread work and 325 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    290 ms · 46 KiB

    About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 290 ms faster on a phone.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 215 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    55 KiB

    Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.50

    0.50

    For real visitors the layout shifts by 0.50 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 14.4 s

    14.4 s

    Your largest element takes 14.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 23.0 s

    23.0 s

    The page becomes fully interactive after 23.0 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.687

    0.687

    The layout shifts by 0.687 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 10.6 s

    10.6 s

    Visually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 147 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 154 ms

    154 ms

    Real visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 508 ms

    508 ms

    Real visitors wait 508 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix70
  • Page weight: 4.1 MB in 157 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 157 requests on a phone: scripts 2.4 MB (63), images 1.3 MB (40) and fonts 248 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (37 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.17 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.17 g of CO₂e: 140.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7388
  • Images must have alternative text (11 elements)

    Images must have alternative text: 11 elements on the page fail this check, rated critical by axe-core.

  • 5 buttons without a name

    5 buttons have no accessible name, so screen readers announce just “button”.

  • 40 text elements with low contrast

    40 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • Heading levels should only increase by one (2 elements)

    Heading levels should only increase by one: 2 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 9252
  • No page title

    Your page has no <title>, so Google has to invent the blue link in search results.

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

2 checks passed
  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://rangeusa.com/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    0%

    A phone browser shows 784 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://rangeusa.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

3 to fixGoogle 6988
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Location permission denied or unavailable [object GeolocationPositionError]”.

  • 4 distorted images

    4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    150 of 156 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 784 words of copy

    The homepage carries about 784 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop All Handguns” and “Shop All Rifles”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rangeusa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
AWS

Hiring

Hiring
2 open roles
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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