rapha.cc website review

55 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

About 783 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

4 images could be 165 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.

Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

13 files are served with short cache lifetimes, so returning visitors download them again (372 KiB).

A phone's processor spends 2.8 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (TikTok, Facebook and Optanon and others), adding 758 KiB and 326 ms of main-thread time.

15 long tasks block the main thread while loading, the longest for 177 ms. During a long task the page ignores taps.

Polyfills for old browsers add 79 KiB JavaScript that modern phones do not need.

About 21 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

The page becomes fully interactive after 20.9 s. Good is under 3.8 s.

Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.

Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 205 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

Scripts block taps and scrolling for 408 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 209 ms to 231 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.3 MB in 180 requests on a phone: scripts 2.0 MB (56), fonts 588 KiB (16) and images 518 KiB (20). Under 2 MB keeps phones on slow connections fast.

1 image (53 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (44 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 112.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Elements with visible text labels do not have matching accessible names. (1 element).

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 71 pages on rapha.cc and 34 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://www.rapha.cc/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.rapha.cc/rd/en/product/BAA02XXCHB and https://www.rapha.cc/rd/en/product/BAA02XXBLF all use the title “Men's Brevet Gore-Tex Rain Jacket | Rapha”, and 4 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.rapha.cc/rd/en/product/BAA02XXCHB and https://www.rapha.cc/rd/en/product/BAA02XXBLF use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

59 of 95 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Large scripts ship without source maps.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 995 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 14 cookies (measured from a US location before any click).

Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.