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reallycoolliving.com website review
Visit site (opens in a new tab)Reviewed 12 November 202633 issues · 79 checks
This review found 33 issues worth fixing on reallycoolliving.com, 10 of them high impact, across 79 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #67,002 of 109,350 reviewed websitesbeats 34%
- #42,978 of 61,859 online storesbeats 26%
- #40,774 of 56,401 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.2 s |
| Nov 7, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 159 ms |
| May 30, 2026 | 146 ms |
| Jun 6, 2026 | 146 ms |
| Jun 13, 2026 | 138 ms |
| Jun 20, 2026 | 140 ms |
| Jun 27, 2026 | 147 ms |
| Jul 4, 2026 | 144 ms |
| Jul 11, 2026 | 140 ms |
| Jul 18, 2026 | 133 ms |
| Jul 25, 2026 | 121 ms |
| Aug 1, 2026 | 117 ms |
| Aug 8, 2026 | 114 ms |
| Aug 15, 2026 | 113 ms |
| Aug 22, 2026 | 120 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 126 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 130 ms |
| Sep 26, 2026 | 144 ms |
| Oct 3, 2026 | 155 ms |
| Oct 10, 2026 | 171 ms |
| Oct 17, 2026 | 194 ms |
| Oct 24, 2026 | 222 ms |
| Oct 31, 2026 | 227 ms |
| Nov 7, 2026 | 227 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
4.3 s
8.6 s
13.0 s
17.3 s
21.6 s
25.9 s
30.2 s
34.5 s
Speed
Reduce unused JavaScript
4.6 s · 1,007 KiBAbout 1,007 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.6 s faster on a phone.
Use efficient cache lifetimes
1.9 s · 421 KiB19 files are served with short cache lifetimes, so returning visitors download them again (421 KiB).
Main-thread work: 5.8 s
A phone's processor spends 5.8 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Facebook and Snapchat and others), adding 2.8 MB and 765 ms of main-thread time.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
700 ms12 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Shopify adds 368 ms
368 msShopify costs a phone 368 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
300 ms · 176 KiB6 images could be 176 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Minify JavaScript
300 ms · 60 KiB60 KiB could be saved by minifying JavaScript.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 215 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
104 KiBAbout 104 KiB of CSS is downloaded but never applied on this page.
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 22.0 s
22.0 sYour largest element takes 22.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “My Cloud furniture in a real home with autumn views”.
Speed Index: 15.3 s
15.3 sVisually, the page fills in at 15.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 23.3 s
23.3 sThe page becomes fully interactive after 23.3 s. Good is under 3.8 s.
First Contentful Paint: 4.4 s
4.4 sThe first text or image appears after 4.4 s on a phone. Good is under 1.8 s.
Real-user INP: 246 ms
246 msReal visitors wait 246 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 49% slower for real visitors
+49%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 159 ms to 227 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 215 ms
215 msScripts block taps and scrolling for 215 ms in total while the page loads. Good is under 200 ms.
6 checks passed
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 631 ms
631 msReal visitors wait 631 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.2 MB in 546 requests
5.2 MBYour homepage downloads 5.2 MB in 546 requests on a phone: scripts 2.4 MB (180), other files 1.4 MB (304) and images 595 KiB (13). Under 2 MB keeps phones on slow connections fast.
About 1.5 g of CO₂ per visit
1.46 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.46 g of CO₂e: 175.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (6 elements)
Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “Really Cool Living | Unique, Comfortable & Affordable Luxury Furniture”.
Meta description is long (320 characters)
Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 2 problems
Structured data found (Organization and WebSite) but with 2 problems, for example “Organization: logo is not an absolute URL ("//www.reallycoolliving.com/cdn/shop/files/RCLORANGE2.pn…”.
3 links crawlers can't follow
3 links have no real href, so search engines can't follow them.
117 internal links, 12 external
The homepage links to 117 pages on reallycoolliving.com and 12 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Come sit.Find your comfort.”.
Canonical URL set
The canonical URL is https://www.reallycoolliving.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.reallycoolliving.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.reallycoolliving.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,049 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.
1 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn-bundler.nice-team.net/app/css/style.css?shop=really-cool-living.myshopify.com&…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
24 of 28 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 36 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 862 words of copy
The homepage carries about 862 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP THE SALE”.
15 calls to action
The homepage has 15 calls to action, for example “Shop”, “SHOP THE SALE →” and “Shop furniture”.
4 short forms
4 short forms (4 fields at most) are right on the homepage, asking for an email.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
31 cookies set on arrival
31Opening the homepage sets 31 cookies, 7 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at reallycoolliving.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Gsc Countdown Timer · Mida Fraud Ip Blocker · Bundler Bundles App · Syfmarketingapp · Forms · Aftersell · Ecomsend · Montage Protection Plans · Thank You Page · snapchat.com · nice-team.net · robinpro.gallery
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on reallycoolliving.com, including 17 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.