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realtymogul.com website review

Visit site (opens in a new tab)Reviewed 21 October 202637 issues · 79 checks

This review found 37 issues worth fixing on realtymogul.com, 16 of them high impact, across 79 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.2 s3.0 sMay 2Oct 174.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.5 s
May 9, 20263.4 s
May 16, 20263.3 s
May 23, 20263.2 s
May 30, 20263.2 s
Jun 6, 20263.4 s
Jun 13, 20263.7 s
Jun 20, 20263.5 s
Jun 27, 20263.7 s
Jul 4, 20263.4 s
Jul 11, 20263.2 s
Jul 18, 20263.5 s
Jul 25, 20263.5 s
Aug 1, 20263.6 s
Aug 8, 20263.7 s
Aug 15, 20263.9 s
Aug 22, 20263.4 s
Aug 29, 20263.7 s
Sep 5, 20263.9 s
Sep 12, 20263.6 s
Sep 19, 20263.6 s
Sep 26, 20263.6 s
Oct 3, 20263.4 s
Oct 10, 20263.6 s
Oct 17, 20264.1 s
Real-visitor tap response (INP)75th percentile, phones
166 ms120 msMay 2Oct 17145 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026161 ms
May 9, 2026146 ms
May 16, 2026134 ms
May 23, 2026134 ms
May 30, 2026128 ms
Jun 6, 2026135 ms
Jun 13, 2026133 ms
Jun 20, 2026133 ms
Jun 27, 2026133 ms
Jul 4, 2026129 ms
Jul 11, 2026130 ms
Jul 18, 2026130 ms
Jul 25, 2026129 ms
Aug 1, 2026132 ms
Aug 8, 2026129 ms
Aug 15, 2026125 ms
Aug 22, 2026126 ms
Aug 29, 2026129 ms
Sep 5, 2026144 ms
Sep 12, 2026152 ms
Sep 19, 2026146 ms
Sep 26, 2026145 ms
Oct 3, 2026139 ms
Oct 10, 2026143 ms
Oct 17, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of realtymogul.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. realtymogul.com at 0.4 s0.4 s
  2. realtymogul.com at 0.8 s0.8 s
  3. realtymogul.com at 1.1 s1.1 s
  4. realtymogul.com at 1.5 s1.5 s
  5. realtymogul.com at 1.9 s1.9 s
  6. realtymogul.com at 2.3 s2.3 s
  7. realtymogul.com at 2.6 s2.6 s
  8. realtymogul.com at 3.0 s3.0 s

Speed

13 to fix43
  • Reduce unused JavaScript

    3.3 s · 821 KiB

    About 821 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Render-blocking requests

    3.0 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

  • Reduce unused CSS

    1.5 s · 256 KiB

    About 256 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43 (desktop: 59). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Segment and ZenDesk and others), adding 2.1 MB and 1.2 s of main-thread time.

  • Use efficient cache lifetimes

    900 ms · 399 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (399 KiB).

  • Google Tag Manager adds 459 ms

    459 ms

    Google Tag Manager costs a phone 459 ms of main-thread work and 707 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    300 ms · 40 KiB

    40 KiB could be saved by minifying JavaScript.

  • Segment adds 274 ms

    274 ms

    Segment costs a phone 274 ms of main-thread work and 150 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 174 ms

    174 ms

    ZenDesk costs a phone 174 ms of main-thread work and 391 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • brightspotgocdn.com adds 138 ms

    138 ms

    brightspotgocdn.com costs a phone 138 ms of main-thread work and 652 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,690 HTML elements

    The page has 1,690 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 235 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Duplicated JavaScript

    50 ms · 13 KiB

    13 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.

  • Improve image delivery

    43 KiB

    2 images could be 43 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.6 s

    13.6 s

    Your largest element takes 13.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Homepage-hero-color-tall-TINT.jpg”.

  • Time to Interactive: 17.1 s

    17.1 s

    The page becomes fully interactive after 17.1 s. Good is under 3.8 s.

  • First Contentful Paint: 4.1 s

    4.1 s

    The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.1 s

    7.1 s

    Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 706 ms

    706 ms

    Scripts block taps and scrolling for 706 ms in total while the page loads. Good is under 200 ms.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 161 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.5 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 172 ms

    172 ms

    Real visitors wait 172 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 775 ms

    775 ms

    Real visitors wait 775 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.4 MB in 57 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 57 requests on a phone: scripts 1.8 MB (25), stylesheets 262 KiB (2) and images 162 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.67 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.67 g of CO₂e: 80.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fix84
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

SEO

3 to fixGoogle 8585
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 63 internal links, 14 external

    The homepage links to 63 pages on realtymogul.com and 14 external pages.

6 checks passed
  • Meta description: 126 characters

    Your meta description is 126 characters: “RealtyMogul simplifies commercial real estate investing. Explore select real estate opportunities. Go beyond stocks and…”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “RealtyMogul.com™ | Real Estate Crowdfunding & Investing”.

  • Canonical URL set

    The canonical URL is https://www.realtymogul.com/.

  • Structured data in place

    Structured data found: WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.realtymogul.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.realtymogul.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,683 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix71
  • 1 page without a title

    https://www.realtymogul.com/legal-tos has no <title>, so Google invents the link text in results.

  • 1 page without a meta description

    https://www.realtymogul.com/legal-tos has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.realtymogul.com/legal-tos has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

1 to fixGoogle 10084
  • 1 broken image

    1 image failed to load on a phone, for example https://www.realtymogul.com/.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    8 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • A 8-field form

    Your longest form asks for 8 fields (5 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,073 words of copy

    The homepage carries about 1,073 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “GET STARTED”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Join”, “Get Started” and “GET STARTED”.

  • Analytics in place

    Analytics detected: Segment.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Segment (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at realtymogul.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

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Segment

Upkeep, stack, hiring and company data from programmable.info

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