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rebeccataylor.com website review

Visit site (opens in a new tab)Reviewed 9 November 202637 issues · 87 checks

This review found 37 issues worth fixing on rebeccataylor.com, 12 of them high impact, across 87 checks. The most urgent: page weight: 35.5 MB in 375 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.6 sMay 23Nov 71.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
May 30, 20261.7 s
Jun 6, 20261.6 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.8 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20262.0 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.8 s
Oct 31, 20261.9 s
Nov 7, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
227 ms138 msMay 23Nov 7196 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026173 ms
May 30, 2026154 ms
Jun 6, 2026148 ms
Jun 13, 2026148 ms
Jun 20, 2026154 ms
Jun 27, 2026154 ms
Jul 4, 2026169 ms
Jul 11, 2026169 ms
Jul 18, 2026162 ms
Jul 25, 2026169 ms
Aug 1, 2026169 ms
Aug 8, 2026171 ms
Aug 15, 2026177 ms
Aug 22, 2026189 ms
Aug 29, 2026201 ms
Sep 5, 2026206 ms
Sep 12, 2026195 ms
Sep 19, 2026193 ms
Sep 26, 2026182 ms
Oct 3, 2026175 ms
Oct 10, 2026187 ms
Oct 17, 2026187 ms
Oct 24, 2026195 ms
Oct 31, 2026217 ms
Nov 7, 2026196 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rebeccataylor.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rebeccataylor.com at 1.0 s1.0 s
  2. rebeccataylor.com at 2.0 s2.0 s
  3. rebeccataylor.com at 3.0 s3.0 s
  4. rebeccataylor.com at 4.0 s4.0 s
  5. rebeccataylor.com at 5.0 s5.0 s
  6. rebeccataylor.com at 6.0 s6.0 s
  7. rebeccataylor.com at 7.1 s7.1 s
  8. rebeccataylor.com at 8.1 s8.1 s

Speed

11 to fix52
  • Render-blocking requests

    2.0 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • Main-thread work: 6.2 s

    A phone's processor spends 6.2 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    400 ms · 12.2 MB

    40 images could be 12.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Shopify and others), adding 21.7 MB and 1.1 s of main-thread time.

  • Shopify adds 178 ms

    178 ms

    Shopify costs a phone 178 ms of main-thread work and 18.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    150 ms · 510 KiB

    About 510 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Google Tag Manager adds 503 ms

    503 ms

    Google Tag Manager costs a phone 503 ms of main-thread work and 519 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,951 HTML elements

    The page has 2,951 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • cloudfront.net adds 28 ms

    28 ms

    cloudfront.net costs a phone 28 ms of main-thread work and 2.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 203 ms

    203 ms

    Klaviyo costs a phone 203 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 244 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 67 KiB

    About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    153 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (153 KiB).

  • Minify CSS

    29 KiB

    29 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 21.8 s

    21.8 s

    Your largest element takes 21.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 41.0 s

    41.0 s

    The page becomes fully interactive after 41.0 s. Good is under 3.8 s.

  • Speed Index: 11.4 s

    11.4 s

    Visually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 239 ms

    239 ms

    Real visitors wait 239 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 173 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 413 ms

    413 ms

    Scripts block taps and scrolling for 413 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 541 ms

    541 ms

    Real visitors wait 541 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix28
  • Page weight: 35.5 MB in 375 requests

    35.5 MB

    Your homepage downloads 35.5 MB in 375 requests on a phone: media 17.7 MB (3), images 14.7 MB (68) and scripts 1.8 MB (119). Under 2 MB keeps phones on slow connections fast.

  • 31 images far larger than shown

    5.5 MB

    31 images are downloaded at several times the size a phone draws them, for example RT_D620_GOLD_001_1770x.jpg at 1,770 px wide, shown at 190 px. Resized copies would save about 5.5 MB.

  • 1 image over 500 KB

    062726_rebecca_taylor_355.jpg weighs 3.5 MB. On a phone connection a single image that size takes seconds.

  • 2 images below the first screen load straight away

    2 images further down the page (678 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 10.1 g of CO₂ per visit

    10.06 g

    By the Sustainable Web Design model, a visit to your homepage emits about 10.06 g of CO₂e: 1207.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

7 to fixGoogle 9191
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA input fields must have an accessible name (2 elements)

    ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 25 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8598
  • 22 links crawlers can't follow

    22 links have no real href, so search engines can't follow them.

  • 166 internal links, 12 external

    The homepage links to 166 pages on rebeccataylor.com and 12 external pages.

8 checks passed
  • Meta description: 130 characters

    Your meta description is 130 characters: “Inspired by romance in all its forms, Rebecca Taylor is a collection designed in New York City as a classically feminin…”.

  • One H1 headline

    Your main headline reads: “Rebecca Taylor”.

  • Title: 30 characters

    Your title is a healthy 30 characters: “Discover Rebecca Taylor Online”.

  • Canonical URL set

    The canonical URL is https://www.rebeccataylor.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.rebeccataylor.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (670 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.rebeccataylor.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://www.rebeccataylor.com/collections/holiday-2026 has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://www.rebeccataylor.com/collections/new-arrivals, https://www.rebeccataylor.com/collections/shop-all, https://www.rebeccataylor.com/collections/dresses, https://www.rebeccataylor.com/collections/tops, https://www.rebeccataylor.com/collections/skirts and https://www.rebeccataylor.com/collections/bottoms and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 85 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    96 of 101 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 364 words of copy

    The homepage carries about 364 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop New Fall”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop All”, “Shop New Fall” and “Shop Now”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rebeccataylor.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Microsoft Clarity · Access Pro · Upcart · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2024.

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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